{"id":4035,"date":"2020-05-04T00:00:00","date_gmt":"2020-05-03T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/05\/04\/3-indicadors-clau-del-marketing-digital\/"},"modified":"2025-06-05T09:39:06","modified_gmt":"2025-06-05T07:39:06","slug":"3-indicadors-clau-del-marketing-digital","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/3-indicadors-clau-del-marketing-digital\/","title":{"rendered":"3 indicadors clau del m\u00e0rqueting digital"},"content":{"rendered":"

En el m\u00f3n del m\u00e0rqueting online l’anal\u00edtica digital \u00e9s un dels camps m\u00e9s importants, perqu\u00e8 ens permet, a trav\u00e9s de n\u00fameros i m\u00e8triques, calcular qu\u00e8 estem fent b\u00e9 i qu\u00e8 estem fent mal o fins i tot preveure com es poden comportar les nostres campanyes en el futur. Per aix\u00f2, l’anal\u00edtica requereix d’un estudi en profunditat que comporta molt temps i recursos.<\/p>\n

Perqu\u00e8 et sigui molt m\u00e9s f\u00e0cil d’entendre l’entorn digital, avui et parlarem de 3 indicadors clau del m\u00e0rqueting online, la relaci\u00f3 que tenen entre si i com poden\u00a0 ajudar-te a mesurar el teu \u00e8xit en les diferents accions digitals que realitzis. Per\u00f2 abans, potser vols donar-li un cop d’ull als nostres blogs sobre el\u00a0funnel\u00a0de venda, en els quals fem refer\u00e8ncia a aquestes m\u00e8triques en diverses ocasions.<\/p>\n

El\u00a0funnel\u00a0o embut de vendes<\/h3>\n
    \n
  1. Awareness: Llegeix-ho aqu\u00ed!<\/strong><\/li>\n
  2. Consideration: Clic aqu\u00ed!<\/strong><\/li>\n
  3. Action: Aqu\u00ed est\u00e0!<\/strong><\/li>\n<\/ol>\n

    Tres indicadors del m\u00e0rqueting online<\/h2>\n

    De la mateixa manera que en cada fase del\u00a0funnel\u00a0existeix una estrat\u00e8gia determinada o unes accions que tenen m\u00e9s valor que unes altres, a l’hora de realitzar les campanyes. ja siguin org\u00e0niques o de pagament, existeixen tres indicadors principals sobre l’atracci\u00f3 de tr\u00e0nsit que et permetran comprovar el nivell d’\u00e8xit de la teva estrat\u00e8gia digital.<\/p>\n

    Aquests indicadors s\u00f3n les Impressions, els Clics i les Conversions.<\/p>\n

    Impressions<\/h3>\n

    Si vols impactar al teu p\u00fablic en l’entorn online has d’aconseguir que el teu missatge arribi a la pantalla de l’usuari, tant si ho fas en una campanya org\u00e0nica de xarxes socials, per exemple, o si est\u00e0s servint anuncis de display. En la teva estrat\u00e8gia ha de ser molt clar com arribar\u00e0s a les pantalles de la teva audi\u00e8ncia.<\/p>\n

    Una impressi\u00f3 se suma cada vegada que el teu anunci o publicaci\u00f3 apareix en la pantalla de l’usuari, independentment de si la llegeix o no. Evidentment, perqu\u00e8 la llegeixi haur\u00e0s de fer dues coses. D’una banda, situar-la on la pugui veure b\u00e9 i, en segon lloc, fer-la prou cridanera com perqu\u00e8 no passi desapercebuda.<\/p>\n

    Clics<\/h3>\n

    El segon indicador \u00e9s molt senzill d’entendre, perqu\u00e8 s\u00f3n els clics que es realitzen en el teu anunci o en els links que hagis incl\u00f2s en les teves publicacions org\u00e0niques. En general, quantes m\u00e9s impressions hagis aconseguit, m\u00e9s clics obtindr\u00e0s, encara que sempre influeix en gran manera la capacitat que tingui el teu text per a aconseguir que l’usuari realitzi aquesta acci\u00f3.<\/p>\n

    La relaci\u00f3 entre el nombre de vegades que se serveix l’anunci o la publicaci\u00f3 (impressions) i els clics que obtingui es mesuren amb el\u00a0CTR\u00a0o Clic\u00a0Through\u00a0Rate. Com m\u00e9s alt sigui aquest valor m\u00e9s persones faran clic. En una campanya en la qual hi ha 200 impressions amb un\u00a0CTR\u00a0del 2% hi haur\u00e0 menys clics que en una campanya de 100 impressions amb un\u00a0CTR\u00a0del 15%. En el primer cas, encara que la publicaci\u00f3 o anunci s’hagi servit al doble de persones, tan sols 4 hauran clicat, mentre que en el segon cas, amb la meitat d’impressions per\u00f2 un\u00a0CTR\u00a0m\u00e9s alt, 15 persones hauran realitzat el clic.<\/p>\n

    Per a millorar el\u00a0CTR\u00a0els teus anuncis i publicacions han de ser atractius i incloure\u00a0CTA’s\u00a0o anomenades a l’acci\u00f3 que dirigeixin als usuaris cap al teu objectiu.<\/p>\n

    Conversions<\/h3>\n

    L’\u00faltim indicador s\u00f3n les conversions, que poden ser de molt diferent tipus. Depenen de qu\u00e8 \u00e9s el que estiguem buscant amb la nostra estrat\u00e8gia digital, i \u00e9s que si venem un servei probablement volem obtenir contactes o\u00a0leads, mentre que si tenim un\u00a0ecommerce, el m\u00e9s segur \u00e9s que vulguem vendre. En funci\u00f3 de l’objectiu, llavors, es compta la conversi\u00f3.<\/p>\n

    Les conversions compten tamb\u00e9 amb un indicador que relaciona la quantitat de persones que arriben a la\u00a0landing\u00a0page\u00a0des de l’anunci o la publicaci\u00f3 org\u00e0nica i les que que finalment realitzen l’acci\u00f3 de conversi\u00f3. Aquesta m\u00e8trica es diu\u00a0Conversion\u00a0Rate\u00a0o\u00a0CR\u00a0i el seu c\u00e0lcul \u00e9s similar al del\u00a0CTR.<\/p>\n

    Relaci\u00f3 entre Impressions, Clics i Conversions<\/p>\n

    Aquesta relaci\u00f3 es veu\u00a0mu\u00a0molt clarament amb un exemple.<\/p>\n

    Cas A<\/strong>: Campanya d’anuncis que aconsegueix 1.000.000 impressions, amb un 8% de\u00a0CTR\u00a0i un 3% de\u00a0CR.<\/p>\n

    Impressions: 1.000.000<\/p>\n

    Clics: 80.000<\/p>\n

    Conversions: 2.400<\/p>\n

    Cas B<\/strong>: Campanya org\u00e0nica que obt\u00e9 700.000 impressions, amb un 18% de\u00a0CTR\u00a0i un 1% de\u00a0CR.<\/p>\n

    Impressions: 700.000<\/p>\n

    Clics: 126.000<\/p>\n

    Conversions: 1.260<\/p>\n

    Com veiem, cada campanya t\u00e9 les seves peculiaritats. La primera quanta amb un gran nombre d’impressions per\u00f2 un menor\u00a0CTR\u00a0que la segona campanya. No obstant aix\u00f2, el seu\u00a0landing\u00a0page\u00a0est\u00e0 m\u00e9s optimitzada i aconsegueix m\u00e9s conversions encara que tingui menys\u00a0clciks.<\/p>\n

    Optimitzar cadascun d’aquests elements \u00e9s igual d’important per a aconseguir els millors resultats. La teva estrat\u00e8gia digital passa per cuidar cadascun d’aquests indicadors i fer que el teu pla de m\u00e0rqueting online sigui un \u00e8xit.<\/p>\n

    M\u00e0rqueting online a Madrid i Barcelona<\/h2>\n

    Aquests s\u00f3n nom\u00e9s alguns dels molts indicadors que els experts en m\u00e0rqueting online consultem i mesurem di\u00e0riament en l’execuci\u00f3 de les nostres estrat\u00e8gies digitals. Nom\u00e9s aix\u00ed, a trav\u00e9s de les dades, de la nostra experi\u00e8ncia i tamb\u00e9 de la nostra intu\u00efci\u00f3 (sempre confirmada per les dades), aconseguim que els nostres clients aconsegueixin els seus objectius en l’entorn online i facin un gran salt en el seu negoci online.<\/p>\n

    Contacta amb nosaltres! Podem ajudar-te \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

    Aprèn quina relació hi ha entre Impressions, Clics i Conversions.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-4035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53-300x272.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53-768x696.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53-1024x928.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-05-04-a-las-11.55.53.png"},"yoast_head":"\nDescobreix els 3 indicadors clau del m\u00e0rqueting digital - V3RTICE<\/title>\n<meta name=\"description\" content=\"L'anal\u00edtica digital \u00e9s fonamental en el m\u00e0rqueting en l\u00ednia. 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