{"id":4028,"date":"2020-04-15T00:00:00","date_gmt":"2020-04-14T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/04\/15\/publicitat-xarxes-socials-2020\/"},"modified":"2025-06-05T09:39:43","modified_gmt":"2025-06-05T07:39:43","slug":"publicidad-redes-sociales","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/publicidad-redes-sociales\/","title":{"rendered":"Publicitat a xarxes socials: Facebook, Instagram, Twitter"},"content":{"rendered":"<p>Ja no \u00e9s una novetat que les xarxes socials s\u00f3n un punt clau en la immensa majoria d&#8217;estrat\u00e8gies digitals, tant en org\u00e0nic com a trav\u00e9s d&#8217;anuncis. No obstant aix\u00f2, mentre que en el primer cas els resultats han anat caient amb el pas del temps, de la mateixa manera que ha anat canviant l&#8217;\u00fas que li donem als nostres perfils, en el cas de la publicitat les plataformes han crescut i s&#8217;han optimitzat.<\/p>\n<p>Per aix\u00f2, en el blog d&#8217;avui volem que coneguis tot el que cal saber sobre les principals xarxes socials i la seva funci\u00f3 dins d&#8217;una estrat\u00e8gia digital completa i \u00fatil que generi m\u00e9s vendes per al teu negoci.<\/p>\n<h2>Publicitat en Xarxes Socials<\/h2>\n<p>El m\u00e9s important, abans de realitzar una campanya de publicitat per a xarxes socials \u00e9s con\u00e8ixer b\u00e9 al p\u00fablic al qual ens vulguem dirigir, perqu\u00e8 no tots els p\u00fablics estan en les mateixes xarxes. A trav\u00e9s de la realitzaci\u00f3 de\u00a0Buyer\u00a0Persones o recerques detallades de tend\u00e8ncies podrem triar a quina xarxa ens interessa m\u00e9s dirigir-nos<\/p>\n<h3>Publicitat en Facebook<\/h3>\n<p>Es tracta d&#8217;una xarxa social en la qual, amb els anys, s&#8217;ha identificat amb usuaris m\u00e9s majors, encara que en realitat en Facebook es poden trobar usuaris de pr\u00e0cticament totes les edats. Facebook, malgrat tot, no deixa de ser la major xarxa social del planeta.<\/p>\n<p>Gr\u00e0cies a aquesta gran comunitat Facebook ofereix un gran avantatge per als\u00a0marketeers\u00a0que decideixen utilitzar-la per a publicar els seus anuncis, i \u00e9s que les seves opcions de segmentaci\u00f3 s\u00f3n fins i tot millors que les de Google, per la qual cosa el teu p\u00fablic \u00e9s molt espec\u00edfic, probablement Facebook \u00e9s el lloc on millor puguis arribar fins ell.<\/p>\n<p>Facebook funciona b\u00e9 per a: augmentar reconeixement de marca, generar conversions i portar p\u00fablic al teu web. Es tracta d&#8217;una xarxa amb aplicaci\u00f3 a totes les fases de\u00a0funnel.<\/p>\n<h4>Principals anuncis de Facebook:<\/h4>\n<ul>\n<li><strong>Imatge amb text:<\/strong> ideal per a mostrar productes.<\/li>\n<li><strong>V\u00eddeo:<\/strong> perfectes per al teu\u00a0claim\u00a0si s\u00f3n curts i amb for\u00e7a visual.<\/li>\n<li><strong>Hist\u00f2ries:<\/strong> la millor opci\u00f3 per a posar ofertes de temps limitat.<\/li>\n<li><strong>Seq\u00fc\u00e8ncies:<\/strong> una bona manera de mostrar cat\u00e0legs.<\/li>\n<\/ul>\n<p>Aquests s\u00f3n els anuncis m\u00e9s importants, i en mans del\u00a0marketeer\u00a0est\u00e0 utilitzar-los en conjunt per a aconseguir els millors resultats.<\/p>\n<h2>Publicitat en Instagram<\/h2>\n<p>La xarxa social de fotos m\u00e9s important, comprada fa anys per Facebook i, per tant, amb les mateixes opcions de segmentaci\u00f3 per\u00f2 un p\u00fablic diferent que conv\u00e9 investigar b\u00e9 primer. En Instagram, si ets capa\u00e7 de mostrar els teus missatges de manera visual i cridanera obtindr\u00e0s grans resultats.<\/p>\n<p>Instagram funciona b\u00e9 per a: les mateixes accions que Facebook, perqu\u00e8 els seus tipus d&#8217;anuncis s\u00f3n molt similars. \u00c9s molt important que les publicacions de pagament segueixin l&#8217;estil visual d&#8217;aquelles org\u00e0niques.<\/p>\n<h4>Principals anuncis d&#8217;Instagram<\/h4>\n<ul>\n<li><strong>Foto i v\u00eddeo en\u00a0feed<\/strong><strong>:<\/strong> per als teus productes i serveis.<\/li>\n<li><strong>Seq\u00fc\u00e8ncia:<\/strong> la millor opci\u00f3 per a cat\u00e0legs.<\/li>\n<li><strong>Hist\u00f2ries:<\/strong> ofertes exclusives i jocs per als usuaris.<\/li>\n<\/ul>\n<p>Recordem, fer els anuncis d&#8217;Instagram a trav\u00e9s de Facebook permetr\u00e0 millor segmentaci\u00f3.<\/p>\n<h2>Publicitat en Twitter<\/h2>\n<p>La tercera gran xarxa social que veurem en aquesta primera part de &#8220;Publicitat en Xarxes Socials 2020&#8221; \u00e9s Twitter. Amb un estancament que li ha costat diversos anys de veure com s&#8217;anunciava la seva fi, Twitter s&#8217;ha mantingut i ha tornat a cr\u00e9ixer, conformant-se de nou com la xarxa de l&#8217;actualitat. No obstant aix\u00f2, aquest car\u00e0cter immediat i viral tamb\u00e9 ha tingut efectes negatius sobre la seva comunitat, molt cr\u00edtica en general i associada a la difusi\u00f3 de\u00a0Fake\u00a0News.<\/p>\n<p>Malgrat aix\u00f2, els usuaris de Twitter solen ser molt fidels a la seva plataforma, per la qual cosa no deixen de formar part d&#8217;un gran n\u00ednxol de mercat que explotar tant de manera org\u00e0nica com a trav\u00e9s d&#8217;anuncis.<\/p>\n<p>Twitter funciona b\u00e9 per a: atreure tr\u00e0nsit a la web, aconseguir desc\u00e0rregues d&#8217;apps, generar debat i aconseguir abast.<\/p>\n<h3>Consells anuncis en Twitter:<\/h3>\n<ul>\n<li>Segmenta per app i escriptori<\/li>\n<li>Utilitza l'&#8221;argot&#8221; de Twitter<\/li>\n<li>Promociona els teus continguts amb major\u00a0engagement<\/li>\n<li>Usa\u00a0CTA&#8217;s\u00a0clars i directes<\/li>\n<\/ul>\n<p>I recorda, en Twitter un bon\u00a0Community\u00a0Manager\u00a0sabr\u00e0 sortir de pr\u00e0cticament qualsevol situaci\u00f3 complicada amb sentit de l&#8217;humor i m\u00e0 esquerra, la qual cosa en general aconseguir\u00e0 m\u00e9s notorietat per a la seva marca.<\/p>\n<h2>Publicitat en xarxes socials 2020 II:\u00a0TikTok,\u00a0Snapchat,\u00a0Pinterest, YouTube<\/h2>\n<p>No tot s\u00f3n aquestes tres grans xarxes de fama mundial. Arribar a p\u00fablics m\u00e9s concrets exigeix con\u00e8ixer m\u00e9s xarxes socials,\u00a0comop\u00a0Snapchat,\u00a0Pinterest, YouTube o\u00a0TikTok. Totes elles ofereixen oportunitats diferents que veurem detalladament en el nostre pr\u00f2xim blog sobre M\u00e0rqueting Online.<\/p>\n<h2>Publicita&#8217;t en xarxes socials amb\u00a0V3rtice<\/h2>\n<p>En\u00a0<a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/\">V3rtice<\/a>, la teva ag\u00e8ncia de M\u00e0rqueting Online a Madrid i Barcelona, som experts en l&#8217;\u00fas de xarxes socials en diferents estrat\u00e8gies de m\u00e0rqueting digital. Tant d mitjan\u00e7ant publicitat i anuncis com a campanyes de\u00a0influencers\u00a0o de manera org\u00e0nica. Contacta ara amb nosaltres i no perdis ni un dia sense arribar al teu p\u00fablic de manera professional i eficient.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>En aquest blog t&#8217;expliquem tot sobre la publicitat en xarxes socials i com afegir-la a la teva estrat&egrave;gia de m&agrave;rqueting online. Part I: Instagram, Facebook i Twitter.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-4028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1-300x225.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1-768x576.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/redes-sociales-tendencias-2017-810x608-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicitat a xarxes socials: Facebook, Instagram, Twitter - V3RTICE<\/title>\n<meta name=\"description\" content=\"Volem que coneguis com fer publicitat en xarxes socials. 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