{"id":4027,"date":"2020-04-09T00:00:00","date_gmt":"2020-04-08T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/04\/09\/videos-corporatius-estrategia-digital\/"},"modified":"2025-06-05T09:39:43","modified_gmt":"2025-06-05T07:39:43","slug":"videos-corporatius-estrategia-digital","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/videos-corporatius-estrategia-digital\/","title":{"rendered":"V\u00eddeos corporatius en la teva estrat\u00e8gia digital"},"content":{"rendered":"

Encara que cada dia es fa m\u00e9s evident, moltes empreses encara desconeixen el valor de l’element visual tant en les seves campanyes d’anuncis com en l’entorn org\u00e0nic o fins i tot en offline. Els qui ens dediquem a la publicitat som m\u00e9s conscients que ning\u00fa de la famosa frase “una imatge val m\u00e9s que mil paraules”, i coneixem de primera m\u00e0 l’impuls que una bona campanya visual pot donar a una marca.<\/p>\n

Per aix\u00f2, en el blog d’avui ens centrarem en els v\u00eddeos corporatius, un punt fonamental dins de l’estrat\u00e8gia digital de de moltes empreses, que ofereixen una visi\u00f3 general i pr\u00f2xima de l’activitat del negoci i els beneficis que pot aportar als seus clients i a la societat en general.<\/p>\n

Qu\u00e8 \u00e9s un v\u00eddeo corporatiu?<\/h2>\n

Encara que els pot haver-hi de molt diferents tipus, els v\u00eddeos corporatius tenen en com\u00fa que representen una idea. Permeten explicar l’empresa a trav\u00e9s d’una simple idea que s’instal\u00b7li en la ment dels qui l’estiguin veient. D’aquesta manera, pots associar el teu negoci a qualsevol element que tri\u00efs en funci\u00f3 de la teva\u00a0storytelling\u00a0particular. Els v\u00eddeos corporatius expliquen de manera r\u00e0pida, senzilla i emp\u00e0tica qui ets i quins feixos.<\/p>\n

Tipus de v\u00eddeos corporatius<\/h2>\n

Com d\u00e8iem anteriorment, existeixen diversos tipus i, en realitat, sempre que es compleixi el que assenyalem en el par\u00e0graf anterior, estarem davant un v\u00eddeo corporatiu. Per\u00f2 en aquest cas ens centrarem en els seg\u00fcents tres.<\/p>\n

V\u00eddeos corporatius de\u00a0branding<\/h3>\n

Expliquen l’empresa de manera general i van normalment associats a un\u00a0claim.<\/p>\n

V\u00eddeos corporatius de producte o servei<\/h3>\n

S\u00f3n aquells que expliquen el funcionament intern de l’empresa, els seus processos i productes o serveis.<\/p>\n

V\u00eddeos corporatius d’equip<\/h3>\n

En els quals les persones que formen part de l’empresa s\u00f3n els qui parlen de la marca o del seu treball diari.<\/p>\n

V\u00eddeos corporatius i SEO web<\/h3>\n

Encara que el v\u00eddeo no sigui un element clau per a posicionar una web, o almenys no en la mesura en el que els s\u00f3n les\u00a0keywords, s\u00ed que pot ajudar al fet que el teu lloc millori certs \u00edndexs, com la taxa de rebot, que ajudaran al fet que Google ho posicioni millor. Normalment, quan una persona veu un v\u00eddeo en una p\u00e0gina, el seu temps d’estada en ella \u00e9s superior. A m\u00e9s, per a posicionar millor sempre es pot transcriure el contingut del v\u00eddeo, la qual cosa ajudar\u00e0 a posicionar i a m\u00e9s permetr\u00e0 una millor accessibilitat web per a persones amb discapacitat visual.<\/p>\n

Beneficis dels v\u00eddeos corporatius<\/h2>\n

Si encara no t’ha conven\u00e7ut l’anterior, espera a llegir els seg\u00fcents punts sobre incloure v\u00eddeos corporatius en la teva estrat\u00e8gia digital.
\nMolt m\u00e9s r\u00e0pid i senzill de veure que llegir-se una carta de presentaci\u00f3 o un text molt llarg. En l’era digital cada segon compte, no facis perdre el temps als teus usuaris.<\/p>\n

Es pot compartir f\u00e0cilment tant en xarxes com en email, per la qual cosa podr\u00e0s fer-ho arribar a pr\u00e0cticament qualsevol persona del teu cercle.
\nTransmet de forma m\u00e9s directa i efectiva el\u00a0branding\u00a0de la teva marca, ajudant al fet que els qui ho vegin ho recordin millor.<\/p>\n

Si s’enfoca des del punt de vista emocional generar\u00e0 una major empatia amb els usuaris, que veuran amb millors ulls la teva marca.
\nAugmenta les teves vendes gr\u00e0cies a tots els beneficis anteriors que el v\u00eddeo corporatiu genera en el teu web.<\/p>\n

V\u00eddeos corporatius a Madrid i Barcelona<\/h2>\n

En\u00a0V3rtice\u00a0portem 10 anys dedicant-nos a la comunicaci\u00f3 i al m\u00f3n digital. En tot aquest temps hem realitzat v\u00eddeos corporatius de diferent \u00edndole per a molts clients i tamb\u00e9 per a nosaltres mateixos. Com a experts en comunicaci\u00f3 digital, podem crear un\u00a0storytelling\u00a0a trav\u00e9s del\u00a0branding\u00a0de la teva marca i culminar el proc\u00e9s amb v\u00eddeos corporatius d’alt nivell que t’ajudin a complir els teus objectius online. Contacta amb nosaltres!<\/p>\n","protected":false},"excerpt":{"rendered":"

Per què són importants els vídeos corporatius en el teu web?<\/span><\/p>\n","protected":false},"author":15,"featured_media":23395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-4027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny & Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44-300x300.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44-768x768.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44-1024x1024.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-de-pantalla-2020-04-09-a-las-10.44.44.png"},"yoast_head":"\nV\u00eddeos corporatius en la teva estrat\u00e8gia digital - 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