{"id":4024,"date":"2020-04-02T00:00:00","date_gmt":"2020-04-01T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/04\/02\/que-es-clipping-premsa-i-importancia\/"},"modified":"2025-06-05T09:39:44","modified_gmt":"2025-06-05T07:39:44","slug":"que-es-clipping-premsa-i-importancia","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-clipping-premsa-i-importancia\/","title":{"rendered":"Qu\u00e8 \u00e9s un clipping de premsa i quina \u00e9s la seva import\u00e0ncia"},"content":{"rendered":"

El\u00a0clipping\u00a0de premsa \u00e9s la recopilaci\u00f3 de totes les aparicions d’una marca o empresa en els mitjans de comunicaci\u00f3. El concepte neix del significat de la paraula\u00a0clipping\u00a0en angl\u00e8s: \u2018retallada de premsa\u2019, i amb els anys ha anat evolucionant de la m\u00e0 dels avan\u00e7os en el panorama comunicatiu mundial.<\/p>\n

Inicialment, les ag\u00e8ncies de comunicaci\u00f3 recopilaven totes aquelles aparicions d’una marca concreta en els mitjans impresos, per\u00f2 a poc a poc la comunicaci\u00f3 s’ha anat ampliant amb l’aparici\u00f3 de la r\u00e0dio, la televisi\u00f3 i posteriorment internet. D’aquesta forma, avui dia un bon\u00a0clipping\u00a0de premsa ha d’agrupar tots aquells esments de la teva marca o empresa en mitjans de comunicaci\u00f3 impresos, mitjans digitals, r\u00e0dio i televisi\u00f3.<\/p>\n

LA IMPORT\u00c0NCIA DEL\u00a0CLIPPING<\/strong><\/h2>\n

Ara que ja saps qu\u00e8 \u00e9s un\u00a0clipping\u00a0de premsa, segur que t’est\u00e0s preguntant: i per a qu\u00e8 ho necessito? En qu\u00e8 m’ajuda per a millorar el rendiment de la meva empresa o marca?
\nCom a ag\u00e8ncia de comunicaci\u00f3 amb m\u00e9s de 10 anys d’experi\u00e8ncia, en\u00a0V3rtice\u00a0volem ajudar-te a entendre el per qu\u00e8 de la necessitat d’un\u00a0clipping\u00a0de premsa.<\/p>\n

ELS MITJANS CONTINUEN VIUS<\/h3>\n

Encara que la comunicaci\u00f3 ha canviat, milions de ciutadans continuen consumint de manera di\u00e0ria els mitjans de comunicaci\u00f3. Aix\u00f2 s\u00ed, molts han canviat la versi\u00f3 impresa per la digital.<\/p>\n

A m\u00e9s, els mitjans de comunicaci\u00f3 s’han adaptat als nous temps i ara ja no comparteixen les seves not\u00edcies en un sol canal. Avui dia, ens trobem que una not\u00edcia pot tenir visibilitat tant en format impr\u00e8s com en digital, xarxes socials,\u00a0podcast, etc. I aix\u00f2 significa que tenim moltes m\u00e9s opcions d’aconseguir aparicions i, per tant, moltes m\u00e9s possibilitats d’arribar al nostre\u00a0target.<\/p>\n

CONTROLEM LA NOSTRA REPUTACI\u00d3<\/h3>\n

A trav\u00e9s del\u00a0clipping\u00a0de premsa, tamb\u00e9 podem saber qu\u00e8 pensa la societat sobre la nostra marca o empresa, i aix\u00f2 \u00e9s un factor clau a l’hora de prevenir possibles crisis de comunicaci\u00f3.<\/p>\n

Al seu torn, el fet de con\u00e8ixer la reputaci\u00f3 de la nostra marca o empresa en el mercat tamb\u00e9 ens pot ajudar a elaborar estrat\u00e8gies de m\u00e0rqueting i promoci\u00f3 de producte, per a aconseguir treure el m\u00e0xim rendiment de les nostres campanyes.<\/p>\n

MESUREM ELS NOSTRES IMPACTES<\/h3>\n

Per\u00f2, qu\u00e8 \u00e9s mesurar un impacte? Com a ag\u00e8ncia de comunicaci\u00f3 a Madrid i Barcelona ens trobem en diferents ocasions amb qu\u00e8 alguns clients no entenen el concepte de mesurar un impacte. Us ho expliquem d’una forma breu i senzilla perqu\u00e8 el pugueu entendre r\u00e0pidament.<\/p>\n

Quan aconseguim apar\u00e8ixer en un mitj\u00e0 de comunicaci\u00f3 despr\u00e9s d’enviar una nota de premsa, la qual cosa hem aconseguit \u00e9s un impacte de premsa sense la necessitat de pagar per a apar\u00e8ixer en el mitj\u00e0 de comunicaci\u00f3. \u00c9s a dir, que hem enviat un contingut que ha encaixat en el mitj\u00e0, i l’han publicat a trav\u00e9s d’un article, reportatge o entrevista.<\/p>\n

Una segona manera d’apar\u00e8ixer en els mitjans de comunicaci\u00f3 \u00e9s a trav\u00e9s de la publicitat, per\u00f2 aix\u00f2 suposa que hem de pagar un elevat preu per formar part d’aquest espai publicitari.<\/p>\n

Doncs b\u00e9, a trav\u00e9s del\u00a0clipping\u00a0de premsa, el que mesurem \u00e9s el preu que haur\u00edem hagut de pagar per a apar\u00e8ixer amb el contingut que ens han publicat gr\u00e0cies a la nota de premsa que ha generat i enviat als mitjans l’ag\u00e8ncia de comunicaci\u00f3.<\/p>\n

En resum, el que estem fent \u00e9s posar un preu, basat en quant ens hauria costat l’espai publicitari en aquest mitj\u00e0 en concret, a l’aparici\u00f3 que hem aconseguit de manera org\u00e0nica, a trav\u00e9s d’una nota de premsa o gesti\u00f3\u00a0one\u00a0to\u00a0one\u00a0amb el periodista.<\/p>\n

POSICIONAMENT RESPECTE A la COMPET\u00c8NCIA<\/h3>\n

De la mateixa forma que la teva marca o empresa, la compet\u00e8ncia tamb\u00e9 est\u00e0 treballant en estrat\u00e8gies de comunicaci\u00f3 per a apar\u00e8ixer en els mitjans. En aquest sentit, igual que coneixem quina \u00e9s la nostra reputaci\u00f3 en la societat tamb\u00e9 podem saber qu\u00e8 opinen dels nostres adversaris.<\/p>\n

I a m\u00e9s, aix\u00f2 ens ajudar\u00e0 a situar i posicionar la nostra marca en el sector, plantejant noves campanyes de comunicaci\u00f3 i m\u00e0rqueting per a diferenciar-nos de la compet\u00e8ncia.<\/p>\n

COM\u00a0PREPARA\u00a0UNA AG\u00c8NCIA DE COMUNICACI\u00d3 UN\u00a0CLIPPING\u00a0DE PREMSA<\/strong><\/h2>\n

En\u00a0V3rtice\u00a0comptem amb un equip de periodistes amb un llarg recorregut en el sector comunicatiu, i per aix\u00f2 la nostra ag\u00e8ncia de comunicaci\u00f3 t\u00e9 molt clar com treballar de manera di\u00e0ria el\u00a0clipping\u00a0de cadascun dels nostres clients.<\/p>\n

La nostra rutina es basa en, de manera di\u00e0ria, recopilar totes aquelles aparicions en un document, classificant-les per mitj\u00e0 i especificant el seu valor. D’aquesta forma, som proactius amb cada client informant-lo dels \u00faltims impactes aconseguits i la seva repercussi\u00f3, de la mateixa manera que setmanal i mensualment elaborem un informe amb tots els resultats en relaci\u00f3 a les aparicions en mitjans de comunicaci\u00f3.<\/p>\n

V3RTICE: AG\u00c8NCIA DE COMUNICACI\u00d3 A MADRID I BARCELONA<\/strong><\/h2>\n

Les nostres recomanacions v\u00e9nen de 10 anys d’experi\u00e8ncia i aprenentatge en comunicaci\u00f3 corporativa i premsa. Despr\u00e9s de m\u00faltiples projectes i clients, el nostre equip de periodistes formats i especialitzats en el m\u00f3n de la comunicaci\u00f3 tenen coneixements que abasten multitud de sectors, tractant m\u00e0 a m\u00e0 di\u00e0riament amb periodistes de tota mena de mitjans de comunicaci\u00f3.<\/p>\n

A m\u00e9s, a l’\u00e9sser una ag\u00e8ncia petita, dediquem un gran temps a estudiar amb lupa el teu projecte per a desenvolupar-lo de manera \u00f2ptima, perqu\u00e8 finalment puguis aconseguir tots aquests objectius relacionats amb la comunicaci\u00f3 que t’havies marcat inicialment. Preferim la qualitat abans que la quantitat, i el tracte amb el client \u00e9s una de les nostres especialitats.<\/p>\n

Esperem que la nostra explicaci\u00f3 t’hagi resultat \u00fatil. El nostre equip estar\u00e0 disponible per si requereixes d’assessorament detalladament i personalitzat. Contacta’ns perqu\u00e8 puguem ajudar-te al fet que el teu projecte avanci cap a la direcci\u00f3 correcta.\u00a0Junts ho aconseguirem!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Una bona estratègia de comunicació ve acompanyada d’aparicions en diferents mitjans, i el <\/span>clipping<\/span> <\/span>és l’eina que t’ajudarà a quantificar, econòmicament, el valor d’aquests impactes i, en conseqüència, els resultats i rendibilitat de les teves campanyes de comunicació.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c-1024x683.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1504711434969-e33886168f5c.jpg"},"yoast_head":"\nQu\u00e8 \u00e9s un clipping de premsa i quina \u00e9s la seva import\u00e0ncia - 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