{"id":4018,"date":"2020-03-11T00:00:00","date_gmt":"2020-03-10T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/03\/11\/que-es-boilerplate\/"},"modified":"2025-06-05T09:39:45","modified_gmt":"2025-06-05T07:39:45","slug":"que-es-boilerplate","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-boilerplate\/","title":{"rendered":"Qu\u00e8 \u00e9s un boilerplate?"},"content":{"rendered":"<p>Quan parlem de boilerplate ens referim a la informaci\u00f3 que inclou les dades b\u00e0siques d&#8217;una organitzaci\u00f3 i que es col\u00b7loca al final d&#8217;una nota de premsa.<\/p>\n<p>Moltes vegades aquest terme t\u00e9 un car\u00e0cter despectiu perqu\u00e8 ho entenem com un requisit que s&#8217;ha de complir en lloc de veure l&#8217;oportunitat que suposa. Has de tenir en compte que aquest par\u00e0graf ajuda a explicar una hist\u00f2ria sobre qui ets i tamb\u00e9 demostra la teva autoritat.<\/p>\n<p>Si el nostre boilerplate \u00e9s avorrit i no ens defineix correctament, correm el risc de perdre el comprom\u00eds dels lectors i crear una mala impressi\u00f3 en ells.<\/p>\n<p>Per tant, per mantenir el seu inter\u00e8s hem de crear un resum atractiu i informatiu de la missi\u00f3 i els assoliments de l&#8217;empresa. Tamb\u00e9 podem incloure alguna xifra operativa per indicar la grand\u00e0ria de l&#8217;empresa o el seu impacte comercial.<\/p>\n<p>Exemples de boilerplate<\/p>\n<p>A continuaci\u00f3 trobar\u00e0s alguns exemples que et poden servir d&#8217;ajuda per redactar el teu boilerplate.<\/p>\n<p>&#8211; Nike<\/p>\n<p><a href=\"https:\/\/news.nike.com\/news\/nike-inc-reports-fiscal-2018-fourth-quarter-and-full-year-results\">Nike<\/a>\u00a0utilitza un estil m\u00e9s cl\u00e0ssic en el seu boilerplate on explica qui s\u00f3n, qu\u00e8 ofereixen, esmenta les seves marques i afegeix un lloc web per obtenir m\u00e9s informaci\u00f3.<\/p>\n<p>&#8211; Netflix<\/p>\n<p>En aquest cas\u00a0<a href=\"https:\/\/media.netflix.com\/en\/press-releases\/john-boyegas-upperroom-to-develop-non-english-language-films-with-netflix\">Netflix<\/a> opta per un estil semblant a l&#8217;anterior, ja que defineix qui s\u00f3n i qu\u00e8 ofereixen. Per\u00f2 tamb\u00e9 se centra en el valor que presenta pels consumidors.<\/p>\n<p>&#8211; Apple<\/p>\n<p><a href=\"https:\/\/www.apple.com\/newsroom\/2018\/04\/apple-adds-earth-day-donations-to-trade-in-and-recycling-program\/\">Apple<\/a>\u00a0opta per remarcar la seva hist\u00f2ria, ja que esmenta com van comen\u00e7ar i a on han arribat ara. Tamb\u00e9 fa refer\u00e8ncia a totes les marques que t\u00e9 i el valor que ofereix als seus consumidors.<\/p>\n<p>&#8211; Microsoft<\/p>\n<p>En menys de 50 paraules\u00a0<a href=\"https:\/\/news.microsoft.com\/2018\/05\/07\/microsoft-build-highlights-new-opportunity-for-developers-at-the-edge-and-in-the-cloud\/\">Microsoft<\/a> resumeix el seu prop\u00f2sit i el que vol aconseguir. Aix\u00f2 ho podem interpretar com: &#8220;ja saps qui som&#8221;. I tenen ra\u00f3.<\/p>\n<p>V3rtice com a gabinet de premsa<\/p>\n<p>A V3rtice ens definim com un equip din\u00e0mic, jove i proactiu. La nostra funci\u00f3 no es limita a organitzar rodes de premsa o difondre comunicats de premsa, sin\u00f3 que es basa a reunir-se amb el client, con\u00e8ixer el projecte de primera m\u00e0 i entendre-ho. Per qu\u00e8 aquest primer pas? Perqu\u00e8 \u00e9s molt important abans de comunicar a l&#8217;exterior, redactar arguments d&#8217;inter\u00e8s, si no la teva nota de premsa probablement acabar\u00e0 a la paperera del periodista\u2026<\/p>\n<p>Com a gabinet de premsa, amb oficines a Barcelona i a Madrid, som especialistes en el sector esportiu, moda, m\u00e8dic, institucional, gastron\u00f2mic i corporatiu. Segons les necessitats dels projectes, actuem com a gabinet de premsa continu, informant de les novetats del client i de temes d&#8217;inter\u00e8s, o per projecte puntual. Si necessites un gabinet de premsa per a la teva empresa, <a href=\"\/empresa-comunicacio-barcelona\">no dubtis a contactar-nos<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>A les notes de premsa hem de tenir en compte el terme&nbsp;<\/span><span>boilerplate<\/span><span>. A&nbsp;<\/span><span>V3rtice<\/span><span><span>&nbsp;<\/span>t&#8217;expliquem qu&egrave; &eacute;s i t&#8217;ensenyem alguns exemples que et poden ser &uacute;tils per a redactar el teu.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/business-card-hand-jacket-professional-royalty-free-thumbnail.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s un boilerplate? 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