{"id":4016,"date":"2020-02-28T00:00:00","date_gmt":"2020-02-27T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/02\/28\/tercera-fase-marqueting-online-action\/"},"modified":"2025-06-05T09:39:45","modified_gmt":"2025-06-05T07:39:45","slug":"tercera-fase-marqueting-online-action","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/tercera-fase-marqueting-online-action\/","title":{"rendered":"La tercera fase del m\u00e0rqueting online: time for Action!"},"content":{"rendered":"<p>En les \u00faltimes setmanes t&#8217;hem parlat de l&#8217;important que \u00e9s seguir diverses fases dins del m\u00e0rqueting online per a aconseguir els millors resultats. A m\u00e9s d&#8217;atreure i conv\u00e8ncer als usuaris, existeix una \u00faltima fase clau perqu\u00e8 tots els esfor\u00e7os anteriors tinguin sentit. Si vols continuar aprenent m\u00e9s sobre m\u00e0rqueting online, no et perdis aquest \u00faltim article sobre les fases del m\u00e0rqueting digital.<\/p>\n<h2>Fases del m\u00e0rqueting online<\/h2>\n<p>En el nostre primer article sobre les fases del m\u00e0rqueting online vam parlar de l&#8217;awareness, que era aquest moment del proc\u00e9s de compra en el qual l&#8217;usuari encara desconeix la teva marca o el producte o servei que li est\u00e0s oferint i has d&#8217;aconseguir que et conegui. En el segon, t&#8217;expliquem la import\u00e0ncia de conv\u00e8ncer, perqu\u00e8 de poc serviria arribar al client si no tenim un valor afegit amb el qual conv\u00e8ncer-li que nosaltres som la seva millor opci\u00f3. I \u00e9s per aix\u00f2 que, ara que el client et coneix i ja comen\u00e7a a confiar en la teva marca, hem d&#8217;estar en el moment en qu\u00e8 vagi a realitzar la compra o a deixar el seu lead. Aquest \u00e9s el vertader moment d&#8217;acci\u00f3 o Time for action!<\/p>\n<h2>Action en el m\u00e0rqueting online<\/h2>\n<p>Tant en m\u00e0rqueting tradicional com en m\u00e0rqueting digital, convertir una intenci\u00f3 de compra en una conversi\u00f3 \u00e9s un pas fonamental per confirmar que l&#8217;estrat\u00e8gia utilitzada fins al moment veritablement ha servit per a alguna cosa.<\/p>\n<p>Per exemple, quan en un supermercat -un lloc en el qual tot est\u00e0 dissenyat perqu\u00e8 el client compri- estem en la l\u00ednia de caixes, es posa a la nostra disposici\u00f3 una gran quantitat de productes que, o b\u00e9 per ser complementaris a uns altres, o pel seu redu\u00eft preu, ens criden molt l&#8217;atenci\u00f3 i gaireb\u00e9 pr\u00e0cticament sempre acabem comprant. Aquests productes estan col\u00b7locats just en el moment en qu\u00e8 el client est\u00e0 a punt de comprar.<\/p>\n<p>Estar aqu\u00ed \u00e9s important\u00edssim i, en l&#8217;\u00e0mbit digital no ho \u00e9s menys. Per aix\u00f2, volem que els nostres anuncis amb els millors descomptes o promocions, sense oblidar-nos dels copys i les imatges, entrin en la pantalla de l&#8217;usuari que est\u00e0 a punt de comprar. Si van a comprar, que el primer que vegin sigui el nostre producte o servei. Aquest \u00e9s l&#8217;objectiu de la fase Action en el m\u00e0rqueting digital.<\/p>\n<h2>Els canals de Action en m\u00e0rqueting digital<\/h2>\n<p>Encara que no s\u00f3n els \u00fanics, els principals canals d&#8217;aquesta fase en el m\u00e0rqueting online s\u00f3n els seg\u00fcents:<\/p>\n<ul>\n<li><strong>Social Ads:<\/strong> Els anuncis en xarxes socials, particularment a Instagram, poden ser un est\u00edmul clau perqu\u00e8 un usuari acabi comprant un producte o adquirint un servei. Aix\u00f2 s\u00ed, han d&#8217;estar ben optimitzats per a aquest prop\u00f2sit. En primer lloc, la segmentaci\u00f3 ha d&#8217;anar enfocada totalment a persones que ja es troben en aquest punt del proc\u00e9s de compra i, en segon lloc, han d&#8217;utilitzar creativitats que convidin a comprar immediatament.<\/li>\n<li><strong>SEM:<\/strong> El Search Engine M\u00e0rqueting, l&#8217;altra cara de la moneda del SEO (Search Engine Optimization), consisteix a crear anuncis de text en cercadors. Aix\u00f2 es deu al fet que els usuaris que estan buscant un producte, per exemple, unes sabatilles esportives, si volen comprar per internet, utilitzaran un cercador. Com m\u00e9s espec\u00edfica sigui la paraula clau que activi l&#8217;anunci, m\u00e9s costar\u00e0, per\u00f2 m\u00e9s opcions hi haur\u00e0 de qu\u00e8 aquest clic en l&#8217;anunci es converteixi en una venda. Qui busca &#8220;sabatilles esportives home&#8221; probablement est\u00e0 encara decidint-se, per\u00f2 qui busca &#8220;sabatilles nike blaus home talla 42&#8221; sap molt b\u00e9 el que vol. Per qu\u00e8 no oferir-li-ho?<\/li>\n<\/ul>\n<h2>Els KPI de la fase Action en el m\u00e0rqueting online<\/h2>\n<p>En el m\u00e0rqueting online tot \u00e9s mesurable i, en la fase d&#8217;Action, aquestes mesures poden significar la difer\u00e8ncia entre guanyar o perdre diners.<\/p>\n<ul>\n<li><strong>Conversion Rate (CR):<\/strong> La taxa de conversi\u00f3 de la p\u00e0gina. Com m\u00e9s alta, millor.<\/li>\n<li><strong>Cost per Clic (CPC):<\/strong> El que pagues per cada vegada que alg\u00fa fa clic en un dels teus anuncis. Ser\u00e0 superior com m\u00e9s espec\u00edfica sigui la paraula clau i quants m\u00e9s anunciants estiguin licitant per ella.<\/li>\n<li><strong>CPC M\u00e0xim:<\/strong> Pagament per clic m\u00e0xim que est\u00e0s disposat a fer per una paraula clau.<\/li>\n<li><strong>Cost per adquisici\u00f3 (CPA):<\/strong> Quant t&#8217;ha costat aconseguir una conversi\u00f3?<\/li>\n<\/ul>\n<p>El CPA m\u00e0xim i el CPC m\u00e0xim han d&#8217;estar perfectament ajustats perqu\u00e8 sempre es generin beneficis. Mantenir aquests KPI&#8217;s ben monitorats i controlats marcar\u00e0 la difer\u00e8ncia en la teva estrat\u00e8gia de la fase Action en m\u00e0rqueting online.<\/p>\n<h3>V3rtice: Ag\u00e8ncia de m\u00e0rqueting online<\/h3>\n<p>A V3rtice portem m\u00e9s de 10 anys dedicats al m\u00e0rqueting online i la comunicaci\u00f3 digital. Acompanyem als nostres clients des de la primera fase d\u2019Awareness fins al moment d\u2019Action passant per Consideration a trav\u00e9s d&#8217;estrat\u00e8gies exitoses que compleixen amb els objectius marcats. Vols fer un salt de qualitat en el teu negoci online? Parlem!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>Perqu&egrave; tots els esfor&ccedil;os anteriors tinguin sentit, des de&nbsp;<\/span><span>V3rtice<\/span><span><span>&nbsp;t&#8217;expliquem&nbsp;<\/span>tot el que has de saber sobre l&#8217;&uacute;ltima fase clau del<span>&nbsp;<\/span><\/span><span>funnel<\/span><span><span>&nbsp;<\/span>de venda online: time<span>&nbsp;<\/span><\/span><span>for<\/span><span><span>&nbsp;<\/span><\/span><span>Action!<\/span><\/p>\n","protected":false},"author":15,"featured_media":23435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-4016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image-300x200.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La tercera fase del m\u00e0rqueting online: time for Action! - V3RTICE<\/title>\n<meta name=\"description\" content=\"Coneix la tercera fase del m\u00e0rqueting en l\u00ednia. Quan el client coneix i confia en la teva marca. Assegura&#039;t de captar nous leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/tercera-fase-marqueting-online-action\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La tercera fase del m\u00e0rqueting online: time for Action! - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Coneix la tercera fase del m\u00e0rqueting en l\u00ednia. Quan el client coneix i confia en la teva marca. Assegura&#039;t de captar nous leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/tercera-fase-marqueting-online-action\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-27T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:39:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/tercera-fase-marqueting-online-action\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/tercera-fase-marqueting-online-action\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"La tercera fase del m\u00e0rqueting online: time for Action!\",\"datePublished\":\"2020-02-27T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:39:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/tercera-fase-marqueting-online-action\\\/\"},\"wordCount\":881,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/tercera-fase-marqueting-online-action\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/image.png\",\"articleSection\":[\"M\u00e0rqueting Digital\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/tercera-fase-marqueting-online-action\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/tercera-fase-marqueting-online-action\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/tercera-fase-marqueting-online-action\\\/\",\"name\":\"La tercera fase del m\u00e0rqueting online: time for Action! - V3RTICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/tercera-fase-marqueting-online-action\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/tercera-fase-marqueting-online-action\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/image.png\",\"datePublished\":\"2020-02-27T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:39:45+00:00\",\"description\":\"Coneix la tercera fase del m\u00e0rqueting en l\u00ednia. 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