{"id":4014,"date":"2020-02-21T00:00:00","date_gmt":"2020-02-20T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/02\/21\/que-es-rebranding-com-utilitzar-teu-negoci\/"},"modified":"2025-06-05T09:39:45","modified_gmt":"2025-06-05T07:39:45","slug":"que-es-rebranding-com-utilitzar-teu-negoci","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-rebranding-com-utilitzar-teu-negoci\/","title":{"rendered":"Qu\u00e8 \u00e9s el rebranding i com el pots utilitzar en el teu negoci?"},"content":{"rendered":"<p>Quan parlem de rebranding ens referim a un canvi de marca o d&#8217;identitat on es crea, per exemple, un nou nom, terme, s\u00edmbol, disseny o una combinaci\u00f3 de tots aquests.<\/p>\n<p>En la majoria de les ocasions el rebranding genera un canvi en l&#8217;estrat\u00e8gia de m\u00e0rqueting i sol millorar el valor corporatiu de la marca.<\/p>\n<p>Aquest canvi ha de ser rellevant i cre\u00efble pels usuaris. Hem de projectar la marca amb major personalitat i valor per aquests.<\/p>\n<h2><strong><br \/>\nRaons per les quals has d&#8217;utilitzar el rebranding<\/strong><\/h2>\n<p>Les causes que hi ha darrere de la necessitat d&#8217;utilitzar aquest m\u00e8tode tenen a veure amb els seg\u00fcents factors:<\/p>\n<ul>\n<li>Diferenciaci\u00f3 dels competidors.<\/li>\n<\/ul>\n<p>Moltes empreses busquen diferenciar-se de la seva compet\u00e8ncia per arribar a m\u00e9s usuaris i, aix\u00ed, vendre m\u00e9s.<\/p>\n<ul>\n<li>Eliminar imatge negativa.<\/li>\n<\/ul>\n<p>Quan una companyia fa alguna cosa malament o comet algun error, queda una mala imatge en la ment del consumidor. Per canviar l&#8217;opini\u00f3 de l&#8217;usuari i contrarestar la percepci\u00f3 negativa ens pot ajudar un proc\u00e9s de rebranding.<\/p>\n<ul>\n<li>P\u00e8rdua de quota de mercat.<\/li>\n<\/ul>\n<p>Davant una p\u00e8rdua de quota de mercat, les empreses solen replantejar-se la seva estrat\u00e8gia de branding per a aix\u00ed poder arribar de manera significativa a la seva audi\u00e8ncia i millorar la diferenciaci\u00f3 dels seus competidors.<\/p>\n<ul>\n<li>Situacions emergents.<\/li>\n<\/ul>\n<p>Com pot ser una crisi o causes inesperades que fan que l&#8217;empresa es replantegi un canvi en l&#8217;organitzaci\u00f3. Normalment aquest va acompanyat d&#8217;un proc\u00e9s de rebranding.<\/p>\n<ul>\n<li>Mantenir-se rellevant.<\/li>\n<\/ul>\n<p>Per exemple, una empresa que ja t\u00e9 un bon posicionament per\u00f2 vol actualitzar la seva imatge de marca o arribar a un nou segment. Per aconseguir-ho podem utilitzar el rebranding.<\/p>\n<p>Com podem veure, el rebranding, \u00e9s una de les decisions m\u00e9s importants que pot prendre una empresa i hem de saber que no sempre t\u00e9 perqu\u00e8 sortir b\u00e9. Es tracta d&#8217;adaptar la teva marca als nous temps o all\u00f2 que pot funcionar millor. Hem de saber que el nivell d&#8217;impacte dep\u00e8n directament del grau en el qual es canvi\u00ef la marca.<\/p>\n<p>Per realitzar el rebranding tamb\u00e9 hem de tenir en compte que aquest ha d&#8217;anar acompanyat d&#8217;un motiu i uns objectius tangibles. Si no ho fem aix\u00ed, aquest pot ser un dels principals errors que ens puguin sorgir.<\/p>\n<h2><strong><br \/>\nQuins s\u00f3n els beneficis del rebranding?<\/strong><\/h2>\n<p>A continuaci\u00f3 t\u2019ensenyem quins beneficis pots obtenir realitzant un proc\u00e9s de rebranding:<\/p>\n<ul>\n<li>Revitalitzar la imatge de marca.<\/li>\n<\/ul>\n<p>\u00c9s una decisi\u00f3 conscient de millorar la reputaci\u00f3 de la marca i ens pot ajudar a oferir una imatge m\u00e9s nova.<\/p>\n<ul>\n<li>Enviar el missatge correcte.<\/li>\n<\/ul>\n<p>Hem de deixar clar el missatge que volem fer arribar als usuaris. El canvi de la marca pot tenir un efecte positiu en les opinions dels consumidors.<\/p>\n<ul>\n<li>Valor afegit.<\/li>\n<\/ul>\n<p>El rebranding \u00e9s un m\u00e8tode que genera valor afegit per la marca. Aquest ajuda al fet que el client ens reconegui i fa que el producte o servei sigui m\u00e9s atractiu que el de la compet\u00e8ncia.<\/p>\n<ul>\n<li>Evoluci\u00f3 del negoci.<\/li>\n<\/ul>\n<p>Actualitzar la imatge de marca reflecteix el que \u00e9s la companyia en aquest mateix instant i aix\u00f2 genera m\u00e9s confian\u00e7a en la ment dels teus clients.<\/p>\n<ul>\n<li>Adquisici\u00f3 f\u00e0cil.<\/li>\n<\/ul>\n<p>Aquests beneficis s\u00f3n m\u00e9s evidents quan parlem de fusions o adquisicions. Barrejar cultures, processos, serveis i clients pot portar-nos a la confusi\u00f3, per\u00f2 el rebranding ens facilita aquest proc\u00e9s.<\/p>\n<h2><strong><br \/>\nQuins tipus de rebranding existeixen?<\/strong><\/h2>\n<ul>\n<li>El rebranding est\u00e8tic.<\/li>\n<\/ul>\n<p>Aquest tipus pot ser degut simplement a la necessitat d&#8217;actualitzar la imatge de marca perqu\u00e8 aquesta no quedi obsoleta.<\/p>\n<ul>\n<li>Per una ampliaci\u00f3 del target.<\/li>\n<\/ul>\n<p>Una altra opci\u00f3 \u00e9s que el rebranding es realitzi perqu\u00e8 l&#8217;empresa ha volgut ampliar el seu target i per arribar a ells necessita adaptar la seva marca.<\/p>\n<ul>\n<li>Canvi d&#8217;opini\u00f3 dels usuaris amb relaci\u00f3 a la marca.<\/li>\n<\/ul>\n<p>I finalment, el rebranding pot ser requerit per la necessitat de qu\u00e8 els usuaris canvi\u00efn la percepci\u00f3 sobre la marca.<\/p>\n<h2>\nV3rtice: Ag\u00e8ncia de publicitat amb m\u00e9s de 10 anys d&#8217;experi\u00e8ncia<\/h2>\n<p>Com a ag\u00e8ncia de publicitat a Barcelona i Madrid realitzem estrat\u00e8gies de branding i rebranding di\u00e0riament. Si el que est\u00e0s buscant \u00e9s un canvi per la teva empresa que millori la imatge i aconsegueixi canviar significativament la percepci\u00f3 que el p\u00fablic t\u00e9 sobre la teva marca, a V3rtice estarem encantats d&#8217;assessorar-te i adaptar els nostres serveis a les necessitats del teu negoci.\u00a0<a href=\"\/empresa-comunicacion-barcelona-madrid\">Contacta!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>El&nbsp;<\/span><span>rebranding<\/span><span><span>&nbsp;<\/span>&eacute;s una oportunitat per canviar la imatge de marca de la teva empresa. A<span>&nbsp;<\/span><\/span><span>V3rtice<\/span><span><span>&nbsp;t&#8217;expliquem<\/span>&nbsp;les raons, els tipus i els beneficis que pots obtenir d&#8217;aquest m&egrave;tode.&nbsp;<\/span><\/p>\n","protected":false},"author":15,"featured_media":23431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-4014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd-300x300.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1516131206008-dd041a9764fd.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el rebranding i com el pots utilitzar en el teu negoci? - V3RTICE<\/title>\n<meta name=\"description\" content=\"El rebr\u00e0nding implica un canvi en la marca o identitat d&#039;una empresa. 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