{"id":4012,"date":"2020-02-14T00:00:00","date_gmt":"2020-02-13T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/02\/14\/claus-augmentar-prestigi-startup-comunicacio-premsa\/"},"modified":"2025-06-05T09:39:46","modified_gmt":"2025-06-05T07:39:46","slug":"claus-augmentar-prestigi-startup-comunicacio-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/claus-augmentar-prestigi-startup-comunicacio-premsa\/","title":{"rendered":"Les claus per a augmentar el prestigi de la teva start-up mitjan\u00e7ant la comunicaci\u00f3 en premsa"},"content":{"rendered":"

La situaci\u00f3 econ\u00f2mica del pa\u00eds ha accelerat el sorgiment de start-ups, un concepte que, quan ens ve a la ment, el relacionem amb termes com a \u201ctecnologia\u201d, \u201cinnovaci\u00f3\u201d o \u201ccreixement\u201d.<\/p>\n

Per\u00f2 hi ha un concepte encara m\u00e9s important que tots ells: la comunicaci\u00f3.<\/p>\n

Les start-ups, com qualsevol altra empresa, tenen la necessitat de comunicar-se amb els seus p\u00fablics i explicar el que fan, sempre amb l’objectiu d’aconseguir un millor rendiment promocionant els seus productes, els seus serveis i, sobretot, la seva marca. El seu \u00e9thos. Per\u00f2 aquesta comunicaci\u00f3 no es pot dur a terme a la lleugera, abans cal crear un pla que defineixi quins s\u00f3n els objectius i, a partir d’aqu\u00ed, cre\u00ef una estrat\u00e8gia i pla d’acci\u00f3.<\/p>\n

En anteriors publicacions ja t\u2019aven\u00e7\u00e0vem cinc consells per a millorar la premsa i la comunicaci\u00f3 del teu negoci.<\/p>\n


\nComunicaci\u00f3 de start-ups en premsa<\/strong><\/h2>\n

Existeixen diferents tipus de comunicaci\u00f3, entre els quals destaquen la comunicaci\u00f3 amb empleats, la comunicaci\u00f3 amb potencials inversors i institucions i la comunicaci\u00f3 amb clients. Dins de la comunicaci\u00f3 amb clients, \u00e9s important utilitzar mitjans propis com les xarxes socials, la p\u00e0gina web, la newsletter o el blog.<\/p>\n

No obstant aix\u00f2, a m\u00e9s d’aquestes eines, \u00e9s essencial la pres\u00e8ncia en els mitjans de comunicaci\u00f3 per a augmentar el prestigi i la visibilitat del \u00e9thos de la marca. Per aix\u00f2 existeix la comunicaci\u00f3 en premsa, una veritable drecera cap al renom i la notorietat de la teva organitzaci\u00f3.<\/p>\n

No \u00e9s f\u00e0cil comunicar en premsa, per\u00f2 abans d’explicar-te algunes de les claus per a fer-ho has de saber que el m\u00e9s important \u00e9s tenir una cosa interessant a explicar, trobar un contingut que et diferenci\u00ef de la compet\u00e8ncia.<\/p>\n


\nQuins continguts poden cridar l’atenci\u00f3 dels periodistes?<\/strong><\/h2>\n

Els periodistes tenen clar quins continguts poden ser atraients per al seu p\u00fablic. Aix\u00ed que el teu principal objectiu ha de ser el de triar la informaci\u00f3 m\u00e9s adequada. I com a ag\u00e8ncia de comunicaci\u00f3 i publicitat volem donar-te uns consells per encertar-la.<\/p>\n

Informaci\u00f3 de m\u00e0xima actualitat<\/strong><\/p>\n

Tant a periodistes com a lectors els interessa la informaci\u00f3 m\u00e9s nova. En resum, volen ser els primers a assabentar-se de les not\u00edcies. A m\u00e9s, si ho acompanyes amb dades anal\u00edtiques i estad\u00edstiques, molt millor!<\/p>\n

Donar forma al contingut<\/strong><\/p>\n

L’elecci\u00f3 del format \u00e9s essencial, perqu\u00e8 a vegades redactar una nota de premsa \u00e9s el m\u00e9s efectiu, per\u00f2 en altres ocasions et pot funcionar millor una entrevista o article d’opini\u00f3 com a expert en el teu sector.<\/p>\n

Qu\u00e8 diuen els mitjans del sector?<\/strong><\/p>\n

Tamb\u00e9 \u00e9s molt important fer una recerca per a saber com s’est\u00e0 parlant del teu sector. Ser\u00e0 un aspecte clau a l’hora de trobar els temes que millor poden funcionar en premsa.<\/p>\n

La grand\u00e0ria no importa<\/strong><\/p>\n

Resta-li import\u00e0ncia a la dimensi\u00f3 del teu projecte; les idees mouen el m\u00f3n, i un contingut interessant i original pot ser molt potent.<\/p>\n


\nAvantatges de sortir en els mitjans de comunicaci\u00f3<\/strong><\/h2>\n

Ja hem enviat la informaci\u00f3 als mitjans. I ara qu\u00e8? El primer que hem de fer \u00e9s ser pacients, esperar resultats. A poc a poc anirem veient com es publiquen les nostres not\u00edcies i aix\u00f2 ens ajudar\u00e0 a anar creixent progressivament.<\/p>\n

A poc a poc detectarem com augmenta l’autoritat de la companyia i es suma un p\u00fablic objectiu que va donant suport al projecte, creant d’aquesta manera el vostre segell de qualitat. Aix\u00f2 \u00e9s essencial per a donar una imatge de serietat i projecci\u00f3, que el p\u00fablic tamb\u00e9 percep a llarg termini.<\/p>\n

Evidentment, la publicaci\u00f3 de les teves informacions comporta una visibilitat que d’una altra manera seria molt dif\u00edcil d’aconseguir. L’audi\u00e8ncia dels mitjans en els quals surts publicat et dedica diversos minuts que ajuden a potenciar la teva marca.<\/p>\n

L’objectiu final d’aquests consells, sens dubte, \u00e9s cr\u00e9ixer i acabar generant m\u00e9s volum de negoci del qual ja tenies. Amb una bona comunicaci\u00f3 de premsa tindr\u00e0s molt guanyat en la teva empresa, que veur\u00e0 reflectit tot el treball en els comptes a mitj\u00e0 i llarg termini.<\/p>\n


\nV3rtice: ag\u00e8ncia de comunicaci\u00f3 a Madrid i Barcelona<\/strong><\/h2>\n

Aquestes recomanacions sorgeixen de deu anys d’experi\u00e8ncia i aprenentatge en comunicaci\u00f3 corporativa i comunicaci\u00f3 en premsa. Despr\u00e9s de m\u00faltiples projectes, el nostre equip de periodistes formats i especialitzats en el m\u00f3n de la comunicaci\u00f3 tenen coneixements que abasten multitud de sectors, tractant di\u00e0riament amb periodistes de tota mena de mitjans de comunicaci\u00f3.<\/p>\n

A m\u00e9s, a l’\u00e9sser una ag\u00e8ncia petita, podem estudiar amb lupa els teus projectes i desenvolupar-los de manera \u00f2ptima, perqu\u00e8 finalment puguis aconseguir tots aquests objectius relacionats amb la comunicaci\u00f3. Preferim la qualitat abans que la quantitat, i el tracte amb el client \u00e9s una de les nostres especialitats. Esperem que aquests consells t’hagin estat \u00fatils per a elaborar la teva estrat\u00e8gia de comunicaci\u00f3 en premsa.<\/p>\n

El nostre equip estar\u00e0 disponible per si requereixes assessorament detallat i personalitzat. Contacta’ns perqu\u00e8 puguem ajudar-te a fer que el teu projecte avanci cap a la direcci\u00f3 correcta. Junts ho aconseguirem!<\/p>\n","protected":false},"excerpt":{"rendered":"

Descobreix com pots augmentar el prestigi de la teva start-up a través de la comunicació en premsa. A <\/span>V3rtice, agència de comunicació i publicitat a Madrid i Barcelona, <\/span>t’oferim les claus necessàries per aconseguir-ho.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1-1024x683.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1.jpg"},"yoast_head":"\nClaus per augmentar prestigi de la teva START-UP - 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