{"id":4008,"date":"2020-02-04T00:00:00","date_gmt":"2020-02-03T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/02\/04\/decaleg-comunicacio-crisis\/"},"modified":"2025-06-05T09:39:46","modified_gmt":"2025-06-05T07:39:46","slug":"decaleg-comunicacio-crisis","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/decaleg-comunicacio-crisis\/","title":{"rendered":"Dec\u00e0leg per a la comunicaci\u00f3 de crisi"},"content":{"rendered":"

Sabem que tota empresa vol evitar una crisi per\u00f2 a la vegada tamb\u00e9 \u00e9s important saber com gestionar-la. Per aix\u00f2 des de V3rtice, com ag\u00e8ncia de comunicaci\u00f3 et volem explicar <\/span>en qu\u00e8 consisteix la comunicaci\u00f3 de crisi<\/b> i com has de afrontar-la en cas de necessitat amb aquest dec\u00e0leg.<\/span><\/p>\n

El nostre dec\u00e0leg de la comunicaci\u00f3 de crisi<\/b><\/h2>\n

 <\/p>\n

<\/b>1. Estigues sempre preparat.<\/b><\/b><\/h2>\n

La principal caracter\u00edstica d’una crisi \u00e9s que<\/span> esclata en qualsevol moment<\/b>, aix\u00ed que no sabem ni quan passar\u00e0 ni quin ser\u00e0 el motiu.<\/span><\/p>\n

\u00c9s per aquest motiu pel qual com a professionals de comunicaci\u00f3 sempre proposem als nostres clients l’elaboraci\u00f3 d’un <\/span>manual de gesti\u00f3 de crisi<\/b> en el qual s’incloguin diferents situacions que puguin generar una crisi i les accions que es duran a terme per minimitzar-ne els efectes.<\/span><\/p>\n

2. Primer de tot, molta calma.<\/b><\/b><\/p>\n

Quan esclata una crisi, la reacci\u00f3 m\u00e9s immediata \u00e9s que entri el <\/span>p\u00e0nic absolut<\/b> a l’empresa i, sobretot, a direcci\u00f3. <\/span>‘Keep calm’<\/b>, les millors decisions mai es prenen en calent.<\/span><\/p>\n

Hem de fer un pas enrere, respirar, i<\/span> acudir al manual de crisi<\/b> per saber com enfocar el problema.<\/span><\/h2>\n

 <\/p>\n

3. Actua r\u00e0pid.<\/b><\/b><\/h2>\n

S\u00ed, com acabem d’explicar en el punt anterior, no hem d’entrar p\u00e0nic, cal mantenir la calma per\u00f2 a la vegada <\/span>no deixar passar el temps excessiu a reaccionar<\/b> i oferir una resposta.<\/span><\/p>\n

El temps que esperem a emetre un comunicat ser\u00e0 crucial per <\/span>aconseguir un resultat el m\u00e9s positiu possible<\/b> dins de la situaci\u00f3 de crisi.<\/span><\/p>\n

4. Porta la veu cantant.<\/b><\/b><\/p>\n

Com a ag\u00e8ncia de comunicaci\u00f3 que ha gestionat situacions de crisi en diferents tipus d’entorns i empreses, sempre recomanem que sigui la mateixa empresa la primera a parlar i donar a con\u00e8ixer qu\u00e8 ha passat i com s’est\u00e0 solucionant. \u00c9s molt important que no et deixis arrossegar pels esdeveniments i que mostris <\/span>seguretat i transpar\u00e8ncia<\/b> davant del moment.<\/span><\/p>\n


\n<\/strong><\/strong>5. Informaci\u00f3 necess\u00e0ria als mitjans.<\/b>
\n<\/b><\/p>\n

Un cop hem decidit dur a terme la iniciativa en la comunicaci\u00f3 de crisi, en la primera comunicaci\u00f3 en p\u00fablic <\/span>s’ha d’explicar tots els fets<\/b> que se saben fins al moment: qu\u00e8 ha passat, qu\u00e8 o qui ha resultat afectat i de quina manera i qui, o persones, estem treballant per mitigar l’esclat de la crisi.<\/span><\/p>\n

Mentre duri la crisi \u00e9s capital establir una periodicitat en les comunicacions directes amb els mitjans.<\/span><\/p>\n

6. Busca aliats.<\/b><\/b><\/p>\n

Qualsevol batalla \u00e9s sempre m\u00e9s complicada si est\u00e0s sol aix\u00ed que <\/span>busca aliats<\/b>. Que la teva empresa no lluiti sola contra la crisi. Parla amb institucions, sindicats o altres companyies que puguin ajudar-te a solucionar i afrontar la situaci\u00f3 i que, a la vegada, et donin m\u00e9s consist\u00e8ncia a l’hora d’afrontar les comunicacions davant del conjunt de la societat.<\/span><\/p>\n

7. Forma un comit\u00e8 de crisi.<\/b><\/b><\/p>\n

En la majoria de les ocasions, com m\u00e9s gent parla, pitjor. Aix\u00f2 perjudica a l’hora d’establir un missatge clar i conc\u00eds sobre qu\u00e8 ha passat i com s’est\u00e0 solucionant. El nostre consell com a ag\u00e8ncia de comunicaci\u00f3? Constituir un <\/span>comit\u00e8 de crisi amb un \u00fanic portaveu<\/b> capa\u00e7 de transmetre tota la informaci\u00f3 als mitjans de comunicaci\u00f3. Aquesta ha de ser la persona que doni la veu oficial a l’organitzaci\u00f3.<\/span><\/p>\n

8. Digues sempre la veritat.<\/b><\/b><\/p>\n

Quan esclata la crisi, sobretot si hi ha danys personals o materials de certa intensitat, les nostres forces han d’estar focalitzades en mitigar aquesta primera fase. Per\u00f2 un cop la intensitat ha baixat, cal preguntar “qu\u00e8” o “qui” va ser el causant.<\/span><\/p>\n

\u00c9s llavors que ens podem adonar que la veritat no \u00e9s lo ‘bonica’ o amable que esperem que sigui, per\u00f2 no importa. El fet de <\/span>ser transparents ha de prevaler al contingut del missatge<\/b>. En cas contrari, tot el prestigi aconseguit fins llavors no haur\u00e0 servit per a res.<\/span><\/p>\n

9. Fes Autocr\u00edtica.<\/b><\/b><\/p>\n

Ara ja est\u00e0, ja ha passat la crisi. Per\u00f2 hem de seure i<\/span> reflexionar sobre el que ha passat<\/b>, per qu\u00e8 ha passat i com hem portat la gesti\u00f3 de el problema. En definitiva, depurar responsabilitats.<\/span><\/p>\n

10. No deixis el seguiment post-crisi.<\/b><\/b><\/p>\n

Despr\u00e9s d’una crisi sempre queden seq\u00fceles. Per aquest motiu recomanem que estableixis un <\/span>patr\u00f3 de seguiment<\/b> i aix\u00ed t’evitar\u00e0s molts ensurts en el futur.<\/span><\/p>\n

Tenim molt clar que una crisi \u00e9s sempre inesperada, per\u00f2 com diu el refrany: ‘val m\u00e9s prevenir, que curar’. Per aix\u00f2 des de V3rtice, com ag\u00e8ncia de comunicaci\u00f3 amb una s\u00e8rie de professionals especialitzats en gesti\u00f3 de comunicaci\u00f3 de crisi, <\/span>volem ajudar-te perqu\u00e8 estiguis preparat per a qualsevol situaci\u00f3<\/b> que pugui desestabilitzar la teva empresa a curt, mitj\u00e0 o llarg termini.\u00a0<\/span><\/p>\n

Aix\u00ed que no dubtis a contactar-nos i valorarem el teu projecte per a que les teves necessitats comunicatives estiguin sempre cobertes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Definim una crisi comunicativa com un acte inesperat que pot posar en perill la teva empresa. Una situació que d’un dia per l’altre pot canviar per complet la percepció que els teus clients, i la societat en general, tenen de tu.<\/span><\/strong><\/p>\n","protected":false},"author":15,"featured_media":23451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646-300x193.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646-768x494.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anotacion-2020-02-04-164646.jpg"},"yoast_head":"\nLa comunicaci\u00f3 de crisis - 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