{"id":4007,"date":"2020-01-29T00:00:00","date_gmt":"2020-01-28T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/01\/29\/com-afecta-la-meva-web-google-core-update-gener-2020\/"},"modified":"2025-06-05T09:39:46","modified_gmt":"2025-06-05T07:39:46","slug":"com-afecta-la-meva-web-google-core-update-gener-2020","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-afecta-la-meva-web-google-core-update-gener-2020\/","title":{"rendered":"Com afecta al SEO de la meva web el Google Core Update de gener 2020?"},"content":{"rendered":"<p><strong><span style=\"font-weight: 400;\">Probablement ja has llegit les paraules &#8220;<strong>Google Core Update<\/strong>&#8221; i \u00e9s possible que tamb\u00e9 hagis vist a especialistes SEO d\u2019arreu del m\u00f3n perdre el cap intentant esbrinar en qu\u00e8 consisteix i com enfrontar-s\u2019hi. O pot ser que mai ho hagis escoltat i estiguis a punt de descobrir qu\u00e8 \u00e9s. Sigui com sigui, es tracta d&#8217;un abans i un despr\u00e9s en la teva<strong> estrat\u00e8gia de m\u00e0rqueting digital<\/strong> en termes de posicionament org\u00e0nic i conv\u00e9 con\u00e8ixer-la i entendre-la. Per\u00f2 abans&#8230;<\/span><\/strong><\/p>\n<p><strong>Qu\u00e8 \u00e9s el Google Core Update?<\/strong><\/p>\n<p>Per explicar-ho d\u2019una manera m\u00e9s simple, es tracta una <strong>actualitzaci\u00f3 de les normes que Google utilitza per a posicionar<\/strong> unes p\u00e0gines sobre unes altres. O en altres paraules, \u00e9s un <strong>canvi en els algorismes del cercador<\/strong> que modifica la manera en qu\u00e8 les p\u00e0gines han d&#8217;estructurar-se i nodrir-se de contingut, fent que Google -des de la seva perspectiva- ofereixi en les primeres posicions les p\u00e0gines m\u00e9s rellevants per a l&#8217;usuari. Aix\u00f2, que en la teoria pot semblar senzill, suposa tot un repte per als <strong>especialistes en SEO<\/strong>, que han de modificar per complet les seves estrat\u00e8gies.<\/p>\n<p>L&#8217;\u00faltim <strong>Core Update<\/strong> es va llan\u00e7ar el passat <strong>13 de gener<\/strong>. Google, a trav\u00e9s del compte de <strong>Twitter Google SearchLiaison (@searchliaison)<\/strong>, anunciava que s&#8217;havia produ\u00eft un nou Core Update i instava als usuaris a llegir un <a href=\"https:\/\/webmasters.googleblog.com\/2019\/08\/core-updates.html\">article<\/a> molt detallat on explicava el motiu pel qual es realitzaven aquests Core Updates i qu\u00e8 havien d&#8217;esperar d&#8217;ell els <strong>especialistes en SEO i webmasters<\/strong>. Com sempre, la informaci\u00f3 aportada per Google sobre els seus canvis ha estat escassa i sense una guia d&#8217;actuaci\u00f3 clara.<\/p>\n<p><b>SEO el 2020: Core Update de gener<\/b><\/p>\n<p>Des que Google \u00e9s Google, la seva obsessi\u00f3 com a cercador ha estat oferir en els primers resultats aquelles respostes m\u00e9s concordes i completes sobre la informaci\u00f3 que l&#8217;usuari buscava. No sempre els ha estat f\u00e0cil, i moltes vegades els webmasters han utilitzat <strong>t\u00e0ctiques de Black Hat SEO (males pr\u00e0ctiques)<\/strong> per a posicionar per sobre d&#8217;altres p\u00e0gines que haurien ofert a l&#8217;usuari una millor resposta a les seves cerques. D&#8217;aquesta manera, Google ha anat millorant i optimitzant els seus algorismes, amb l\u2019objectiu d&#8217;ajustar-se a l&#8217;<strong>evoluci\u00f3 de la forma que tenen els usuaris de buscar<\/strong> la informaci\u00f3 i tamb\u00e9 del resultat esperat per aquells que realitzen la cerca.<\/p>\n<p>Tots sabem que des de fa ja m\u00e9s d&#8217;un any les conegudes com <strong>fake news<\/strong> han suposat un maldecap per les persones que busquen informaci\u00f3 vera\u00e7 i honesta, i a la vegada un perill per a aquells usuaris que no comproven les fonts o la navegaci\u00f3 de les quals \u00e9s tan r\u00e0pida que llegeixen fonamentalment els t\u00edtols, sense prestar m\u00e9s atenci\u00f3 al contingut. Com combatre aix\u00f2? Senzill, ajustant els algorismes perqu\u00e8 <strong>nom\u00e9s aquells dominis que ofereixen informaci\u00f3 contrastada, original, profunda i nova posicionin b\u00e9.<\/strong><\/p>\n<p>Aix\u00f2 no sols s&#8217;ha fet per a combatre les fake news, sin\u00f3 que tamb\u00e9, i principalment, per a solucionar els problemes que poden tenir els usuaris en buscar certs temes i trobar-se amb continguts duplicats, pobres i sense tot just profunditat. En la seva \u00faltima actualitzaci\u00f3 SEO, <strong>Google premia a aquelles webs que ofereixen continguts propis, ben investigats i explicats.<\/strong> Aix\u00ed, s&#8217;assegura d&#8217;oferir sempre una <strong>bona experi\u00e8ncia als usuaris<\/strong>, que trobaran just la informaci\u00f3 que busquen amb gran detall i precisi\u00f3.<\/p>\n<p>A m\u00e9s, Google continua advertint que mantenir les <strong>p\u00e0gines optimitzades per a la seva correcta visualitzaci\u00f3 en dispositius m\u00f2bils<\/strong> \u00e9s fonamental, ja no sols perqu\u00e8 s\u00f3n el mitj\u00e0 en el qual m\u00e9s cerques per escrit es realitzen, sin\u00f3 perqu\u00e8, com explicavem en <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/millors-practiques-per-a-optimitzar-la-teva-seo\/\">un dels nostres \u00faltims articles<\/a>, les <strong>cerques per veu<\/strong> s\u00f3n el <strong>nou objectiu del SEO<\/strong>, marcant la l\u00ednia d&#8217;actuaci\u00f3 en el <strong>m\u00e0rqueting de continguts<\/strong> en particular i en tot l&#8217;entorn online, en general.<\/p>\n<p><b>M\u00e0rqueting de continguts, la base de la teva estrat\u00e8gia SEO de 2020<\/b><\/p>\n<p>Encara que Google no doni gaire informaci\u00f3 en els seus comunicats, s\u00ed que ofereix unes m\u00ednimes pistes que podem utilitzar per a fer-nos una idea de com actuar en la nostra <strong>estrat\u00e8gia digital<\/strong> per a 2020. Principalment, hem de tenir en compte una s\u00e8rie d&#8217;elements que tenen a veure amb la qualitat del contingut, la seva originalitat i com s&#8217;explica i s&#8217;organitza est.<\/p>\n<p><b>Com crear continguts SEO el 2020?<\/b><\/p>\n<p>En primer lloc, cal crear <strong>continguts originals<\/strong>, basats en an\u00e0lisis i recerca pr\u00f2pia i no quedar-se en el m\u00e9s obvi o b\u00e0sic. En resum, oferir alguna cosa m\u00e9s. \u00c9s important <strong>descriure de manera completa i exhaustiva el tema<\/strong> del qual es parla en el contingut i, de la mateixa manera, els t\u00edtols han de catalogar i explicar b\u00e9 el tema del qual es parlar\u00e0. Cal <strong>deixar de banda els t\u00edtols clickbait<\/strong>. A m\u00e9s, Google insta a no copiar a altres fonts, sin\u00f3 a utilitzar-les com a suport i ampliar o millorar la seva informaci\u00f3.<\/p>\n<p>Per a Google \u00e9s important que pensis si tu mateix, com a lector, compartiries aquest text o si te l&#8217;imaginaries en una publicaci\u00f3 offline. Per aix\u00f2, sempre que puguis, d\u00f3na-li<strong> veracitat i context<\/strong> al teu contingut. Si el tema ho permet, aconsegueix que el signin<strong> professionals o experts<\/strong> en l&#8217;\u00e0rea o utilitza eines de <strong>fact-checking<\/strong> que confirmin que la teva informaci\u00f3 \u00e9s v\u00e0lida. \u00c9s imprescindible que el p\u00fablic es senti c\u00f2mode i confi\u00ef en la teva p\u00e0gina web com a prove\u00efdora d&#8217;informaci\u00f3, sigui del tipus que sigui. Aix\u00ed que pregunta&#8217;t si et creus all\u00f2 que has escrit, si ho has investigat,si coneixes el tema, si el pots explicar b\u00e9, si pots demostrar que ho entens&#8230; I si la resposta a totes aquestes preguntes \u00e9s s\u00ed, <strong>el teu contingut t\u00e9 la qualitat necess\u00e0ria per Google<\/strong>.<\/p>\n<p><b>No oblidis l&#8217;experi\u00e8ncia d&#8217;usuari a la teva web<\/b><\/p>\n<p>Si ja tenies ben posicionada la teva web, seria absurd perdre-ho per una mala presentaci\u00f3, oi? Ara que ja has aconseguit un contingut de qualitat, mostra&#8217;l tal forma que el lector pugui gaudir-lo sense interrupcions i amb tota la comoditat possible. Estigues atent als <strong>elements formals<\/strong>, com ara evitar errates, escriure correctament i ordenar el text de manera llegible i neta. A m\u00e9s, evita presentacions que recordin a blogs de baixa qualitat i ofereix el teu<strong> contingut complet nom\u00e9s a la teva web<\/strong>, no en diverses p\u00e0gines petites que puguin fer que el lector desconfi\u00ef. I per descomptat, <strong>no abusis de la publicitat<\/strong>, sobretot si \u00e9s invasiva.<\/p>\n<p><span style=\"font-weight: 400;\">Si tens tot aix\u00f2 a punt, llavors agafa el teu <strong>smartphone<\/strong> i entra a la teva web. Comprova que la p\u00e0gina es carrega r\u00e0pid i que el contingut es mostra igual de b\u00e9 que en un ordinador. Si no \u00e9s aix\u00ed, treballa en aix\u00f2 fins que la lectura en <strong>m\u00f2bil<\/strong> sigui tan neta i c\u00f2moda com et sigui possible. Nom\u00e9s aix\u00ed evitar\u00e0s perdre tr\u00e0nsit des de dispositius m\u00f2bils i, a m\u00e9s, reduir\u00e0s el <strong>percentatge de rebot<\/strong> del teu lloc.<\/span><\/p>\n<p><strong><span style=\"font-weight: 400;\">Aix\u00ed que, en resum, <strong>aquest 2020 Google aposta per la qualitat<\/strong>, aix\u00ed que posa&#8217;t a treballar amb aquests consells en ment i veur\u00e0s com la teva estrat\u00e8gia SEO es desenvolupa molt satisfact\u00f2riament en els pr\u00f2xims mesos.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><b>V3rtice: 10 anys de m\u00e0rqueting online a Madrid i Barcelona<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Com hem explicat anteriorment, oferir un contingut de qualitat passa per oferir una imatge de confian\u00e7a i demostrar que els continguts s\u00f3n creats per <strong>professionals, experts en la mat\u00e8ria<\/strong>. En el nostre cas, els continguts d&#8217;aquest bloc s\u00f3n redactats pels nostres <strong>especialistes SEO<\/strong> en <strong>m\u00e0rqueting digital<\/strong>, l&#8217;experi\u00e8ncia del qual ve avalada pels projectes de l&#8217;ag\u00e8ncia, realitzats amb \u00e8xit per als nostres clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vols fer un salt de qualitat en el digital del teu negoci? Explica&#8217;ns el teu projecte i t&#8217;ajudarem a aconseguir els objectius que et proposis. <strong>Contacta&#8217;ns!<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 ha arribat amb un regal molt especial per als experts en m&agrave;rqueting online i, m&eacute;s concretament, per als especialistes en SEO. El Google Core Update d&#8217;aquest gener ha canviat, una vegada m&eacute;s, les regles del joc. Vols saber com? T&#8217;ho expliquem!<\/p>\n","protected":false},"author":15,"featured_media":23456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,1],"tags":[],"class_list":["post-4007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"},{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920-300x193.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920-768x495.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920-1024x660.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920-1536x990.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-45423001920.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com afecta al SEO de la meva web el Google Core Update? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Aquest 2020 Google aposta per la qualitat! 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