{"id":4006,"date":"2020-01-21T00:00:00","date_gmt":"2020-01-20T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2020\/01\/21\/5-consells-millorar-comunicacio-premsa-negoci\/"},"modified":"2025-06-05T09:39:46","modified_gmt":"2025-06-05T07:39:46","slug":"5-consells-millorar-comunicacio-premsa-negoci","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/","title":{"rendered":"5 consells per millorar la comunicaci\u00f3 i premsa del teu negoci"},"content":{"rendered":"<p>Estar present als mitjans de comunicaci\u00f3 \u00e9s molt important per diversos motius. El principal \u00e9s arribar a un p\u00fablic m\u00e9s \u00e0mpli i aconseguri que persones que et coneguin persones i empreses que no sabien de la teva exist\u00e8ncia. Un altre motiu \u00e9s que pots <strong>fer que la teva marca es relacioni amb l&#8217;actualitat del teu sector o amb fets relacionats amb la <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/pimes-empresa-ecologica-responsabilitat-social-corporativa\/\" target=\"_blank\" rel=\"noopener\">RSC<\/a><\/strong> (Responsabilitat Social Corporativa). I a m\u00e9s, encara que els mitjans hagin deixat de gaudir de la credibilitat amb la qual comptaven fa uns anys, sempre d\u00f3na m\u00e9s seguretat el fet de veure que una marca genera inter\u00e8s i noticiabilidad.<\/p>\n<p>Per aix\u00f2, i perqu\u00e8 puguis millorar la teva estrat\u00e8gia de comunicaci\u00f3, volem donar-te <strong>cinc consells<\/strong> que a nosaltres ens funcionen molt b\u00e9 per a fer que els nostres clients apareguin en els principals mitjans de comunicaci\u00f3.<\/p>\n<h2>1. Gestionar una bona base de dades de comunicaci\u00f3 i periodistes<\/h2>\n<p>Pot semblar b\u00e0sic, per\u00f2 no tothom compta amb una base de dades amb tota la informaci\u00f3 necess\u00e0ria per dur a terme un bon pla de comunicaci\u00f3. Tot i que costa i es tracta d&#8217;una feina pesada, crear la base de dades ajudar\u00e0 a estalviar molt temps durant l&#8217;execuci\u00f3 de l&#8217;estrat\u00e8gia. I no hem d&#8217;oblidar que els periodistes solen canviar de mitj\u00e0 amb freq\u00fc\u00e8ncia, cosa que ens obliga a anar actualitzant la base de dades cada cert temps. En el nostre cas, com som\u00a0una ag\u00e8ncia de comunicaci\u00f3, ho fem cada mes, per\u00f2 per un altre tipus d&#8217;empresa, amb una regularitat trimestral o semestral\u00a0pot ser suficient.<\/p>\n<h3><b>Com fer una base de dades de comunicaci\u00f3?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En primer lloc, cal decidir a quins mitjans voldrem dirigir-nos amb les notes de premsa i fer un llistat en relaci\u00f3 a si s\u00f3n <strong>diaris impresos, digitals, televisions, r\u00e0dios o revistes<\/strong>. Despr\u00e9s comen\u00e7a el treball dur: buscar els contactes dels periodistes i les redaccions p\u00e0gina web per p\u00e0gina web. Gaireb\u00e9 tots els mitjans inclouen un apartat de contacte, amb m\u00e9s o menys detall. Nosaltres et recomanem tamb\u00e9 buscar els <strong>directoris de mitjans<\/strong> que solen publicar les comunitats aut\u00f2nomes cada any, perqu\u00e8 inclouen pr\u00e0cticament totes les dades de contacte necessaris.<\/span><\/p>\n<h3><b>Dades m\u00e9s importants de les BBDD de comunicaci\u00f3<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Nom i c\u00e0rrec<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mitj\u00e0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Email<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tel\u00e8fon<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Adre\u00e7a<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A m\u00e9s d&#8217;aquestes dades, \u00e9s molt important con\u00e8ixer les <strong>xarxes socials<\/strong> dels periodistes, que moltes vegades tamb\u00e9 s\u00f3n influencers. Una <strong>alternativa per a contactar als periodistes<\/strong> \u00e9s, per exemple, <strong>Twitter<\/strong>.<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h2><b> Millorar la teva comunicaci\u00f3 al tel\u00e8fon<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><br \/>\nNo tothom t\u00e9 les mateixes capacitats comunicatives. Hi ha persones que tenen m\u00e9s facilitat per conv\u00e8ncer als redactors per tal que publiquin notes de premsa. La bona not\u00edcia \u00e9s que es pot entrenar i, amb el temps, acabar aconseguint els objectius. El principal \u00e9s prendre&#8217;s l&#8217;acci\u00f3 com una part m\u00e9s de la feina, relaxar-se i evitar els nervis. Una negativa a la publicaci\u00f3 d&#8217;una not\u00edcia no \u00e9s tan greu si es va millorant a poc a poc. Parlar clar, explicar b\u00e9 el motiu pel qual aquesta informaci\u00f3 pot ser beneficiosa per al p\u00fablic del mitj\u00e0 i, sobretot, <strong>donar confian\u00e7a al periodista<\/strong> s\u00f3n els elements que faran que la teva nota de premsa sigui publicada o que un determinat mitj\u00e0 cobreixi el teu esdeveniment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h2><b> Con\u00e8ixer b\u00e9 els temes de les teves notes de premsa<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><br \/>\nEn relaci\u00f3 amb el punt anterior, a l&#8217;hora d&#8217;explicar a un periodista per qu\u00e8 hauria de publicar la teva <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estructura-perfecta-duna-nota-de-premsa\/\" target=\"_blank\" rel=\"noopener\">nota de premsa<\/a>, cal que coneguis a fons tota la informaci\u00f3 que li est\u00e0s donant per poder-lo conv\u00e8ncer de que \u00e9s \u00fatil i vera\u00e7. \u00c9s molt important que el redactor s\u2019adoni de que saps del que parles i que no ets una altra persona m\u00e9s buscant una publicaci\u00f3 de manera gratu\u00efta. Per a aconseguir millors resultats, prova d&#8217;aportar dades molt concretes i rellevants, \u00e9s a dir, dades que el periodista pugui veure que coneixes, has investigat i que a m\u00e9s, tenen un perqu\u00e8. Tingues en compte, finalment, que segons el moment les teves dades no poden interessar per la qual cosa cal saber quan oferir-les. Si existeixen fets noticiosos de molta m\u00e9s rellev\u00e0ncia, val m\u00e9s esperar una mica, si \u00e9s possible, i oferir la nota de premsa en un altre moment de m\u00e9s calma informativa.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h2><b> Fer caf\u00e8s i trobades amb periodistes<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><br \/>\nEl tracte i la proximitat s\u00f3n fonamentals en totes les relacions professionals i, per descomptat, tamb\u00e9 per al bon funcionament de les teves estrat\u00e8gies de comunicaci\u00f3. Moltes vegades no n\u2019hi haur\u00e0 prou amb fer una bona trucada als contactes de la teva base de dades, per la qual cosa entra en joc altre factor encara m\u00e9s important, <strong>con\u00e8ixer a les persones<\/strong>. Per a aix\u00f2, cal estar pendent dels esdeveniments en els quals participen els professionals de la informaci\u00f3 i tractar de participar, fer-se veure i entaular converses amb ells. Tamb\u00e9 funcionen molt b\u00e9 els <strong>esmorzars de premsa<\/strong>, on podr\u00e0s presentar la teva marca, transmetre novetats o canvis importants a la teva empresa. En un ambient dist\u00e8s i am\u00e8 \u00e9s m\u00e9s probable que tothom estigui receptiu i disposat a fer nous contactes. Aprofita aquestes oportunitats i amplia el teu cercle de coneguts en els mitjans.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\n<h2><b> Potenciar la not\u00edcia local<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><br \/>\nTothom vol apar\u00e8ixer en les grans cap\u00e7aleres i r\u00e0dios o televisions, per\u00f2 en general \u00e9s molt dif\u00edcil, sobretot si tenim en compte que en aquests mitjans els periodistes tenen menys control sobre la decisi\u00f3 final de quines not\u00edcies han de publicar-se. Per aix\u00f2, els <strong>mitjans especialitzats i locals<\/strong> s\u00f3n un aliat molt poder\u00f3s a l\u2019hora d\u2019aconseguir impactes. Sumant les audi\u00e8ncies dels diferents mitjans locals, el nombre final de potencials clients impactats sol ser molt satisfactori.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els mitjans especialitzats solen estar al dia de novetats en el sector, entrevistes a persones influents i, en general, molt pendents de l\u2019actualitat, per la qual cosa \u00e9s m\u00e9s f\u00e0cil apar\u00e8ixer en ells amb informacions que aportin valor. Pel que fa als mitjans locals, tendeixen a ser m\u00e9s receptius amb not\u00edcies enfocades en personalitats de la ciutat o regi\u00f3 en la qual treballen, aix\u00ed com a not\u00edcies i esdeveniments d&#8217;empreses de la seva zona. \u00c9s important realitzar notes de premsa amb un titular diferent si s&#8217;enfoquen a una mena de mitj\u00e0 o un altre, centrant l&#8217;atenci\u00f3 en all\u00f2 que m\u00e9s probabilitats t\u00e9 de ser publicat.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>V3rtice: Ag\u00e8ncia de comunicaci\u00f3 a Madrid i Barcelona<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\nTots aquests<strong> consells neixen de la nostra experi\u00e8ncia<\/strong> i els projectes que hem anat realitzant en els nostres deu anys d&#8217;experi\u00e8ncia com a <strong>ag\u00e8ncia de comunicaci\u00f3<\/strong>. El nostre equip compta amb periodistes formats i especialitzats en la <strong>comunicaci\u00f3 corporativa<\/strong>, amb coneixements que abasten multitud de sectors, que tracten di\u00e0riament amb periodistes de diferents mitjans. A m\u00e9s, som una ag\u00e8ncia que prefereix els termes qualitatius als quantitatius, per la qual cosa ens diferenciem d&#8217;altres ag\u00e8ncies ja que <strong>el tracte amb el client ens resulta tan prioritari com el fet d\u2019assolir els objectius<\/strong>. Esperem que aquests consells t&#8217;hagin servit per a millorar la teva estrat\u00e8gia de comunicaci\u00f3. Si necessites un assessorament m\u00e9s personalitzat, <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/contacto\/\" target=\"_blank\" rel=\"noopener\"><strong>contacta&#8217;ns<\/strong><\/a> i estarem encantats de parlar amb tu. Junts aconseguirem que la teva marca arribi all\u00e0 on vulguis.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>Si b&eacute; els mitjans de comunicaci&oacute; han sofert una greu crisi en els &uacute;ltims anys, la influ&egrave;ncia del quart poder no ha decaigut, i amb la democratitzaci&oacute; de la informaci&oacute; que han generat els mitjans digitals, estar present en l&#8217;actualitat &eacute;s imprescindible per a donar a con&egrave;ixer la teva marca. Vols saber com millorar en la teva relaci&oacute; amb els mitjans? Nosaltres t&#8217;ho expliquem!<\/span><\/p>\n","protected":false},"author":15,"featured_media":23444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616-1024x683.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 consells per millorar la comunicaci\u00f3 i premsa del teu negoci - V3RTICE<\/title>\n<meta name=\"description\" content=\"Descobreix cinc consells efectius per a millorar la teva estrat\u00e8gia de comunicaci\u00f3 i aconseguir que la teva marca aparegui en els mitjans\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 consells per millorar la comunicaci\u00f3 i premsa del teu negoci - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Descobreix cinc consells efectius per a millorar la teva estrat\u00e8gia de comunicaci\u00f3 i aconseguir que la teva marca aparegui en els mitjans\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-20T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:39:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"5 consells per millorar la comunicaci\u00f3 i premsa del teu negoci\",\"datePublished\":\"2020-01-20T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:39:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/\"},\"wordCount\":1285,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/photo-1551263640-1c007852f616.jpg\",\"articleSection\":[\"Comunicaci\u00f3 &amp; RR.PP.\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/\",\"name\":\"5 consells per millorar la comunicaci\u00f3 i premsa del teu negoci - V3RTICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/photo-1551263640-1c007852f616.jpg\",\"datePublished\":\"2020-01-20T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:39:46+00:00\",\"description\":\"Descobreix cinc consells efectius per a millorar la teva estrat\u00e8gia de comunicaci\u00f3 i aconseguir que la teva marca aparegui en els mitjans\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/#primaryimage\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/photo-1551263640-1c007852f616.jpg\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/photo-1551263640-1c007852f616.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"ag\u00e8ncia comunicaci\u00f3 i premssa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/5-consells-millorar-comunicacio-premsa-negoci\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 consells per millorar la comunicaci\u00f3 i premsa del teu negoci\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"name\":\"V3RTICE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\",\"name\":\"V3RTICE\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"width\":386,\"height\":442,\"caption\":\"V3RTICE\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\",\"name\":\"B3rtriz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"caption\":\"B3rtriz\"},\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/author\\\/beatriz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 consells per millorar la comunicaci\u00f3 i premsa del teu negoci - V3RTICE","description":"Descobreix cinc consells efectius per a millorar la teva estrat\u00e8gia de comunicaci\u00f3 i aconseguir que la teva marca aparegui en els mitjans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/","og_locale":"ca_ES","og_type":"article","og_title":"5 consells per millorar la comunicaci\u00f3 i premsa del teu negoci - V3RTICE","og_description":"Descobreix cinc consells efectius per a millorar la teva estrat\u00e8gia de comunicaci\u00f3 i aconseguir que la teva marca aparegui en els mitjans","og_url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/","og_site_name":"V3RTICE","article_published_time":"2020-01-20T23:00:00+00:00","article_modified_time":"2025-06-05T07:39:46+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","type":"image\/jpeg"}],"author":"B3rtriz","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"B3rtriz","Temps estimat de lectura":"6 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/#article","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/"},"author":{"name":"B3rtriz","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591"},"headline":"5 consells per millorar la comunicaci\u00f3 i premsa del teu negoci","datePublished":"2020-01-20T23:00:00+00:00","dateModified":"2025-06-05T07:39:46+00:00","mainEntityOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/"},"wordCount":1285,"commentCount":0,"publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","articleSection":["Comunicaci\u00f3 &amp; RR.PP."],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/","url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/","name":"5 consells per millorar la comunicaci\u00f3 i premsa del teu negoci - V3RTICE","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/#primaryimage"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","datePublished":"2020-01-20T23:00:00+00:00","dateModified":"2025-06-05T07:39:46+00:00","description":"Descobreix cinc consells efectius per a millorar la teva estrat\u00e8gia de comunicaci\u00f3 i aconseguir que la teva marca aparegui en els mitjans","breadcrumb":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/#primaryimage","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/photo-1551263640-1c007852f616.jpg","width":1500,"height":1000,"caption":"ag\u00e8ncia comunicaci\u00f3 i premssa"},{"@type":"BreadcrumbList","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/5-consells-millorar-comunicacio-premsa-negoci\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/v3rtice.srvcactus.com\/ca\/"},{"@type":"ListItem","position":2,"name":"5 consells per millorar la comunicaci\u00f3 i premsa del teu negoci"}]},{"@type":"WebSite","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","name":"V3RTICE","description":"","publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v3rtice.srvcactus.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization","name":"V3RTICE","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","width":386,"height":442,"caption":"V3RTICE"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591","name":"B3rtriz","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","caption":"B3rtriz"},"url":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/"}]}},"_links":{"self":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/4006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/comments?post=4006"}],"version-history":[{"count":2,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/4006\/revisions"}],"predecessor-version":[{"id":30974,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/4006\/revisions\/30974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media\/23444"}],"wp:attachment":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media?parent=4006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/categories?post=4006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/tags?post=4006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}