{"id":4002,"date":"2019-10-09T00:00:00","date_gmt":"2019-10-08T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/10\/09\/intel%c2%b7ligencia-artificial-marqueting-publicitat\/"},"modified":"2025-06-05T09:39:47","modified_gmt":"2025-06-05T07:39:47","slug":"intel%c2%b7ligencia-artificial-marqueting-publicitat","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/intelligencia-artificial-marqueting-publicitat\/","title":{"rendered":"Intel\u00b7lig\u00e8ncia artificial aplicada al m\u00e0rqueting i publicitat – V3RTICE"},"content":{"rendered":"

Esbrina com evolucionar les teves estrat\u00e8gies gr\u00e0cies a la tend\u00e8ncia de la intel\u00b7lig\u00e8ncia artificial en la publicitat i m\u00e0rqueting<\/h2>\n

Avui dia, diria que no queda un sol \u201cmarketer\u201d\u00a0que no hagi sentit parlar de la intel\u00b7lig\u00e8ncia artificial i les seves aplicacions en el m\u00e0rqueting i la publicitat. La constant evoluci\u00f3 d’estrat\u00e8gies i empreses ens han portat a un m\u00f3n amb informaci\u00f3 immediata i a l’abast de tots, on la primera i m\u00e9s important intel\u00b7lig\u00e8ncia artificial, \u00e9s la de Google a trav\u00e9s del seu algorisme, que \u00e9s capa\u00e7 de mostrar al segon milions de resultats de cerques.<\/p>\n

D’altra banda, les empreses han adaptat aquest fenomen a les seves estrat\u00e8gies i hem vist com les grans companyies com IBM o Microsoft han estat les primeres a pujar-se al carro.<\/p>\n

Per\u00f2, Qu\u00e8 \u00e9s tot aix\u00f2 de la intel\u00b7lig\u00e8ncia artificial?<\/h3>\n

La intel\u00b7lig\u00e8ncia artificial \u00e9s una creaci\u00f3 humana que fa possible que robots o m\u00e0quines siguin capaces d’automatitzar processos, facin tasques optimitzades o aprenguin d’experi\u00e8ncies com ho far\u00edem les persones.<\/p>\n

Per tant, per a nosaltres, com \u201cmarketers\u201d\u00a0ens podem ajudar d’aquest fenomen aplicant la intel\u00b7lig\u00e8ncia artificial en la publicitat i m\u00e0rqueting.<\/p>\n

Aplicacions de la intel\u00b7lig\u00e8ncia artificial en m\u00e0rqueting.<\/h2>\n

1.Contingut per al teu web<\/p>\n

Aix\u00ed \u00e9s, el factor m\u00e9s important per a Google es pot optimitzar des de la intel\u00b7lig\u00e8ncia artificial. Eines com\u00a0Wordsmith\u00a0o\u00a0Articoolo\u00a0permeten crear contingut basant-se en dades i informaci\u00f3 molt b\u00e0sica proporcionada per l’usuari, sens dubte, una dels majors avantatges de la intel\u00b7lig\u00e8ncia artificial aplicada al m\u00e0rqueting.<\/p>\n

2. Gesti\u00f3 de clients<\/p>\n

Gr\u00e0cies als\u00a0chatbots, podem gestionar els dubtes i relacions amb els usuaris de manera r\u00e0pida i efica\u00e7 generant una interacci\u00f3 molt \u00e0gil amb el client, si vols descobrir que s\u00f3n els\u00a0chatbots\u00a0i com et pot ajudar en la gesti\u00f3 de les relacions amb els teus clients fes clic aqu\u00ed.<\/p>\n

3. Automatitzaci\u00f3 de tasques<\/p>\n

A trav\u00e9s d’una petita intervenci\u00f3 humana per a determinar els fluxos, punts de contacte i accions a realitzar en cada fase del proc\u00e9s del\u00a0customer\u00a0journey\u00a0o\u00a0inbound\u00a0m\u00e0rqueting, la intel\u00b7lig\u00e8ncia artificial en el m\u00e0rqueting digital ens permet automatitzar processos per a estalviar costos, temps i esfor\u00e7os.<\/p>\n

4. Email M\u00e0rqueting<\/p>\n

Un gran exemple de l’automatitzaci\u00f3 de tasques. La intel\u00b7lig\u00e8ncia artificial i el m\u00e0rqueting s’han unit per a crear una eina vital per a qualsevol \u201cmarketer\u201d\u00a0en el seu dia a dia, l’email m\u00e0rqueting, que funciona a trav\u00e9s de la intel\u00b7lig\u00e8ncia artificial i la seva capacitat per a lliurar el millor missatge segons el moment i perfil del client.<\/p>\n

5.\u00a0User\u00a0Experience\u00a0i disseny web<\/p>\n

Per tan remot que sembli, la intel\u00b7lig\u00e8ncia artificial aplicada al m\u00e0rqueting s’ha obert cam\u00ed amb eines com\u00a0Grid, que utilitzen la intel\u00b7lig\u00e8ncia artificial per a crear webs basant-se en una s\u00e8rie d’informaci\u00f3 que proporciona l’usuari.<\/p>\n

6. Gesti\u00f3 d’influencers<\/p>\n

Per a detectar si el\u00a0engagement\u00a0que produeixen els\u00a0influencers\u00a0de la teva marca \u00e9s real i segueix una proporci\u00f3 realista, ens ajudem d’eines com a Social\u00a0Bakers\u00a0o\u00a0Like\u00a0Wise, que utilitzen la intel\u00b7lig\u00e8ncia artificial per a aquesta mena d’anal\u00edtica.<\/p>\n

Altres beneficis de la intel\u00b7lig\u00e8ncia artificial i m\u00e0rqueting s\u00f3n oferir exactament el que interessa a l’usuari, facilitar els processos de vendes, proporcionar una experi\u00e8ncia personalitzada compartint contingut adequat per a cada moment i la indagaci\u00f3 en el\u00a0Big\u00a0data per a la presa de decisions.<\/p>\n

Aplicacions de la intel\u00b7lig\u00e8ncia artificial en publicitat<\/h3>\n

1. Publicitat program\u00e0tica<\/p>\n

La publicitat program\u00e0tica es basa en utilitzar la intel\u00b7lig\u00e8ncia artificial per a automatitzar les compres d’espais publicitaris. D’aquesta manera podrem arribar a segments m\u00e9s espec\u00edfics , estalviar en costos d’adquisici\u00f3 o maximitzar conversions. Per tant, la intel\u00b7lig\u00e8ncia artificial en la publicitat ens estalvia temps i pressupost.<\/p>\n

2. Anal\u00edtica<\/p>\n

La intel\u00b7lig\u00e8ncia artificial en la publicitat permet analitzar les nostres accions al mil\u00b7l\u00edmetre i en temps real per a con\u00e8ixer quines accions estan funcionant millor o pitjor i corregir desviacions.<\/p>\n

3. Anuncis personalitzats<\/p>\n

En un futur no gaire lluny\u00e0 la intel\u00b7lig\u00e8ncia artificial en publicitat digital ser\u00e0 l’arma de qualsevol ag\u00e8ncia de publicitat, ja que es lliuraran anuncis personalitzats per a cada persona, segons el seu perfil.<\/p>\n

Per tant, aprofita aquest fenomen i tracta d’aplicar la intel\u00b7lig\u00e8ncia artificial en les teves estrat\u00e8gies de m\u00e0rqueting i publicitat per a no quedar-te enrere dels teus competidors. Espero que t’ajudi en un futur, no gaire lluny\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"

Esbrina com evolucionar les teves estratègies gràcies a la tendència de la intel·ligència artificial en la publicitat i màrqueting. Aprèn sobre aplicacions de la intel·ligència <\/span>artifical<\/span> <\/span>en el màrqueting i la publicitat per a guanyar visibilitat i fer créixer el teu negoci.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-4002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1-768x432.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1-1024x576.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1-1536x864.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inteligencia-artificial-marketing-publicidad-1.jpg"},"yoast_head":"\nIntel\u00b7lig\u00e8ncia artificial aplicada al m\u00e0rqueting i publicitat - V3RTICE - V3RTICE<\/title>\n<meta name=\"description\" content=\"En el nostre blog, descobreix com la intel\u00b7lig\u00e8ncia artificial est\u00e0 transformant el m\u00e0rqueting. 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