{"id":3993,"date":"2019-09-03T00:00:00","date_gmt":"2019-09-02T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/09\/03\/facebook-magrat-tot-continua-creixent\/"},"modified":"2025-06-05T09:39:48","modified_gmt":"2025-06-05T07:39:48","slug":"facebook-magrat-tot-continua-creixent","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/facebook-magrat-tot-continua-creixent\/","title":{"rendered":"Facebook: malgrat tot, continua creixent"},"content":{"rendered":"

Facebook ha hagut d’afrontar en els \u00faltims temps una situaci\u00f3 complicada i han hagut de capejar un temporal en termes de reputaci\u00f3. La xarxa social ha viscut esc\u00e0ndols per la gesti\u00f3 de dades i per la seva pol\u00edtica de privacitat, tamb\u00e9 ha vist com els anunciants protestaven per la situaci\u00f3 despr\u00e9s de l’esc\u00e0ndol de Cambridge Analytica. Tamb\u00e9 s’est\u00e0 produint un fenomen preocupant per als seus interessos: la percepci\u00f3 que els consumidors estan abandonant en massa aquesta xarxa. Les dades no s\u00f3n positius, els temps d’\u00fas han caigut, la tirada que t\u00e9 entre certs grups demogr\u00e0fics s’ha desaccelerat, per no dir que ha desaparegut del tot, el grau de tracci\u00f3 entre la poblaci\u00f3 m\u00e9s jove \u00e9s insuficient. Malgrat tots aquests problemes, En V3rtice, ag\u00e8ncia d’estrat\u00e8gia en comunicaci\u00f3 digital creiem que es pot dir que a Facebook encara li van b\u00e9 les coses. En aquest blog t’expliquem per qu\u00e8.<\/p>\n

Facebook ja ha fet p\u00fablics els canvis en la seva nova pol\u00edtica de transpar\u00e8ncia per comen\u00e7ar a guanyar la batalla de la reputaci\u00f3. D’altra banda, la companyia fundada per Mark Zucherberg acaba de presentar els resultats financers corresponents al segon trimestre del seu any fiscal i, malgrat totes les cr\u00edtiques, la mala premsa i tots els esc\u00e0ndols que ha anat protagonitzant, ha acabat el per\u00edode amb bons n\u00fameros.
\nFacebook ha tancat el trimestre amb uns ingressos de 16.900 milions de d\u00f2lars. Aquesta \u00e9s una xifra molt positiva i demostra una tend\u00e8ncia alcista. Facebook no nom\u00e9s ha facturat molts diners, sin\u00f3 que tamb\u00e9 els beneficis s’eleven. Els ingressos segueixen pujant i es planten en un 28% interanual. D’aquests ingressos, 2.600 milions de d\u00f2lars s\u00f3n beneficis. Aquests guanys haguessin estat m\u00e9s altes si Facebook no hagu\u00e9s descomptat els 5.000 milions de d\u00f2lars de la multa acordada amb la Comissi\u00f3 Federal de Comer\u00e7 dels Estats Units.<\/p>\n

Pot ser que la reputaci\u00f3 d’aquesta xarxa social estigui passant moments molt complicats, i no nom\u00e9s per la seva pol\u00edtica de privacitat, sin\u00f3 pels efectes nocius d’un algoritme molt restrictiu i perqu\u00e8 ja no \u00e9s vista com una xarxa social “cool”. Pot ser que els analistes econ\u00f2mics vegin les coses d’una manera complexa a mig termini, per\u00f2 els anunciants segueixen apostant de manera clara per ells.<\/p>\n

Facebook, que est\u00e0 rebent cops per totes bandes, arribant-se a convertir en una icona sobre els perills de les xarxes socials, no ha perdut la seva brillantor per a l’univers publicitari. At\u00e8s que la principal font d’ingressos de Facebook s\u00f3n els anuncis, podem dir que Facebook t\u00e9 raons per sentir-se satisfet: Les xifres de tancament del trimestre demostren que les marques i les empreses segueixen apostant per ells. Des V3rtice, ag\u00e8ncia de comunicaci\u00f3 digital creiem que hi ha tres raons que expliquen aquest creixement:<\/p>\n

Diversificaci\u00f3 de plataformes<\/strong><\/p>\n

Que la xarxa social Facebook no tingui aquesta “cooliness” no \u00e9s rellevant per als anunciants, ja que el gegant de Calif\u00f2rnia compta tamb\u00e9 amb Instagram i WhatsApp. Facebook estima que 2.100 milions de persones fan servir de forma di\u00e0ria alguns dels serveis del seu portfoli de productes (Facebook, per\u00f2 tamb\u00e9 Instagram, Messenger o WhatsApp). D’aquesta crifra, 1.590 milions de comptes fan servir de forma di\u00e0ria Facebook espec\u00edficament i 2.410 milions de comptes accedeixen a aquesta xarxa de forma mensual. Tots dos creixements s\u00f3n poderosos, un 8% m\u00e9s.<\/p>\n

Estrat\u00e8gies Creuades entre xarxes socials afins<\/strong><\/p>\n

La creaci\u00f3 d’estrat\u00e8gies de publicitat creuades entre totes les xarxes, i la possibilitat d’optimitzar l’estrat\u00e8gia des de la nova interf\u00edcie del Facebook Business Manager fan que aquesta plataforma segueixi sent el referent per als marketeros digitals.<\/p>\n

Aposta per la publicitat m\u00f2bil<\/strong><\/p>\n

De tota la publicitat, la m\u00f2bil ha estat la m\u00e9s potent. Des V3rtice ens atrevim a dir que Facebook dep\u00e8n de forma absoluta d’aquests continguts ja que el 94% dels ingressos de publicitat del trimestre va arribar de la publicitat m\u00f2bil.<\/p>\n

En V3rtice som especialistes en estrat\u00e8gia en comunicaci\u00f3 digital i xarxes socials. Aix\u00ed que, si est\u00e0s pensant en contractar els serveis de publicitat per potenciar la imatge corporativa de la teva marca, en V3rtice, estarem encantats d’assessorar-te i adaptar els nostres serveis a les necessitats del teu negoci. No dubtis en contactar amb nosaltres via el formulari que trobar\u00e0s al footer de cada web o en l’apartat del men\u00fa “Contacte”. Estem esperant la teva consulta per dissenyar-la nostra proposta sense comprom\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook ha hagut d’afrontar en els últims temps una situació complicada i han hagut de capejar un temporal en termes de reputació. La xarxa social ha viscut escàndols per la gestió de dades i per la seva política de privacitat, també ha vist com els anunciants protestaven per la situació després de l’escàndol de Cambridge Analytica. També s’està produint un fenomen preocupant per als seus interessos: la percepció que els consumidors estan abandonant en massa aquesta xarxa. Les dades no són positius, els temps d’ús han caigut, la tirada que té entre certs grups demogràfics s’ha desaccelerat, per no dir que ha desaparegut del tot, el grau de tracció entre la població més jove és insuficient. Malgrat tots aquests problemes, En V3rtice, agència d’estratègia en comunicació digital creiem que es pot dir que a Facebook encara li van bé les coses. En aquest blog t’expliquem per què.<\/strong><\/em><\/strong><\/p>\n","protected":false},"author":15,"featured_media":23529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1-300x202.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1-768x518.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1-1024x691.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1-1536x1037.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fb-crece-pese-a-todo-1.jpg"},"yoast_head":"\nFacebook: malgrat tot, continua creixent - 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