{"id":3991,"date":"2019-08-27T00:00:00","date_gmt":"2019-08-26T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/08\/27\/3991\/"},"modified":"2025-06-05T09:39:48","modified_gmt":"2025-06-05T07:39:48","slug":"retorn-inversio-roi-roas","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/retorn-inversio-roi-roas\/","title":{"rendered":"Retorn de la inversi\u00f3:ROI i ROAS"},"content":{"rendered":"<p>En el m\u00f3n del m\u00e0rqueting digital \u00e9s cabdal la import\u00e0ncia de mesurar totes les accions i cal establir unes m\u00e8triques en m\u00e0rqueting en l\u00ednia. Aquestes ens van a ajuden a saber si la nostra estrat\u00e8gia de m\u00e0rqueting digital est\u00e0 funcionant. V3rtice \u00e9s una ag\u00e8ncia digital centrada en l&#8217;estrat\u00e8gia i publicitat digital. Som especialistes en identificar els punts forts en una estrat\u00e8gia i potenciar-los, moltes vegades a trav\u00e9s de campanyes de m\u00e0rqueting digital Paid. \u00c9s llavors quan sorgeix el tema central de l&#8217;estrat\u00e8gia digital: El retorn de la inversi\u00f3.<\/p>\n<p>En m\u00e0rqueting digital es manegen nombroses m\u00e8triques que, de vegades, poden resultar confuses. Aix\u00f2 \u00e9s el que passa amb el ROI i el ROAS: Hi ha dos m\u00e8triques principals per mesurar els resultats de la inversi\u00f3 publicit\u00e0ria, el ROI i el ROAS. que sovint s&#8217;interpreten com a sin\u00f2nims, per\u00f2 no \u00e9s el mateix.<\/p>\n<p>El ROI (Return of Investment) i el ROAS (Return On Advertising Spend) s\u00f3n dos indicadors que sovint es confonen. Encara que estan relacionats entre si, no s\u00f3n el mateix i conv\u00e9 aprendre a diferenciar-los.<\/p>\n<p>El ROI \u00e9s la f\u00f3rmula m\u00e9s utilitzada per calcular el retorn de la inversi\u00f3 publicit\u00e0ria: \u00c9s molt senzilla i es pot aplicar al per\u00edode de temps en qu\u00e8 una campanya ha estat activa: \u00e9s una m\u00e8trica amb la qual calculem el retorn de la inversi\u00f3 realitzada. El que obtenim \u00e9s el percentatge de rendibilitat, \u00e9s a dir, el ROI mesura els guanys despr\u00e9s de restar les despeses. Per tant, el ROI ens ajuda a saber si una acci\u00f3 ha estat rendible o no.<\/p>\n<p>La f\u00f3rmula per calcular el ROI \u00e9s la seg\u00fcent:<\/p>\n<p>(Ingressos &#8211; Despeses) \/ Despeses x 100<\/p>\n<p>El ROAS \u00e9s el retorn de la inversi\u00f3 publicit\u00e0ria. \u00c9s un dels indicadors o KPI b\u00e0sics de tota campanya de publicitat en cercadors o xarxes socials. El ROAS llan\u00e7a com a resultat un valor que resulta la comparaci\u00f3 sobre la quantitat guanyada i la quantitat gastada. En altres paraules, el ROAS mesura els ingressos bruts generats per la nostra inversi\u00f3 publicit\u00e0ria.<\/p>\n<p>Aix\u00ed es calcula el ROAS.<\/p>\n<p>La f\u00f3rmula per calcular el retorn de la inversi\u00f3 publicit\u00e0ria \u00e9s molt senzilla i es pot aplicar al per\u00edode de temps en qu\u00e8 una campanya ha estat activa:<\/p>\n<p>(Ingressos \/ Inversi\u00f3) x 100<\/p>\n<p>Amb aquesta m\u00e8trica coneixem el percentatge ingressat per cada euro invertit en una campanya de publicitat digital. Aix\u00ed, podem saber si ha estat rendible o no, \u00e9s a dir, si hem guanyat m\u00e9s diners dels que hem gastat en anuncis.<\/p>\n<p>Per calcular el ROAS nom\u00e9s necessitem con\u00e8ixer dues dades molt simples: el valor total de la conversi\u00f3 i el cost total dels anuncis. Dividint el primer entre el segon i multiplicant per 100 el resultat, obtenim el percentatge en un per\u00edode de temps determinat.<\/p>\n<p>Vegem un exemple:<\/p>\n<p>Desde\u00a0V3rtice, ag\u00e8ncia d&#8217;estrat\u00e8gia Digital hem creat per un dels nostres clients una campanya d&#8217;anuncis a Google Ads. en qu\u00e8 ha invertit 700 euros durant un mes. En aquest per\u00edode de temps s&#8217;ha convertit en la p\u00e0gina web per valor de 2000 euros durant aquest per\u00edode de temps.<\/p>\n<p>Per calcular el ROAS de la campanya, en primer lloc hem de calcular el valor total de conversi\u00f3:<\/p>\n<p>Aquests 2.000 euros \u00e9s la quantitat absoluta que ha guanyat. Ara, apliquem la f\u00f3rmula:<\/p>\n<p>(2.000 \/ 700) x 100 = 285,71%<\/p>\n<p>Aix\u00f2 significa que la gan\u00e0ncia\u00a0bruta ha estat 2,86 euros per cada euro invertit.<\/p>\n<p>Aix\u00ed que, si est\u00e0s pensant en contractar els serveis d&#8217;estrat\u00e8gia d&#8217;Estrat\u00e8gia Digital per potenciar la teva marca, en V3rtice, estarem encantats d&#8217;assessorar-te i adaptar els nostres serveis a les necessitats del teu negoci. No dubtis en contactar amb nosaltres via el formulari que trobar\u00e0s al footer de cada web o en l&#8217;apartat del men\u00fa &#8220;Contacte&#8221;. Estem esperant la teva consulta per dissenyar-la nostra proposta sense comprom\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el m&oacute;n del m&agrave;rqueting digital &eacute;s cabdal la import&agrave;ncia de mesurar totes les accions i cal establir unes m&egrave;triques en M&agrave;rqueting Online. Aquestes ens van a ajuden a saber si la nostra estrat&egrave;gia de m&agrave;rqueting digital est&agrave; funcionant. V3rtice &eacute;s una ag&egrave;ncia digital centrada en l&#8217;estrat&egrave;gia i publicitat digital. Som especialistes en identificar els punts forts en una estrat&egrave;gia i potenciar-los, moltes vegades a trav&eacute;s de campanyes de m&agrave;rqueting digital Paid. &Eacute;s llavors quan sorgeix el tema central de l&#8217;estrat&egrave;gia digital: El retorn de la inversi&oacute;.<\/p>\n","protected":false},"author":15,"featured_media":23534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1-300x201.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roi-roas-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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