{"id":3990,"date":"2019-08-22T00:00:00","date_gmt":"2019-08-21T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/08\/22\/lautenticitat-clau-en-el-marqueting\/"},"modified":"2025-06-05T09:39:49","modified_gmt":"2025-06-05T07:39:49","slug":"lautenticitat-clau-en-el-marqueting","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/lautenticitat-clau-en-el-marqueting\/","title":{"rendered":"L&#8217;autenticitat, clau en el M\u00e0rqueting"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>En el m\u00e0rqueting d&#8217;avui en dia, hi ha una paraula que centra totes les estrat\u00e8gies de m\u00e0rqueting, propostes de negoci i accions de branding: L&#8217;objectiu del m\u00e0rqueting \u00e9s arribar sigui com sigui els consumidors, i l&#8217;autenticitat \u00e9s la clau de volta d&#8217;aquestes estrat\u00e8gies : Els consumidors s&#8217;han convertit en grans defensors del que \u00e9s aut\u00e8ntic i busquen experi\u00e8ncies aut\u00e8ntiques i marques aut\u00e8ntiques. Volen que les coses siguin \u00faniques i projectar-se a si mateixos com a individus aut\u00e8ntics.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Per\u00f2 l&#8217;autenticitat \u00e9s un concepte ubic, que apareix de forma recurrent, que ho pot englobar i alhora, no dir res especial.<\/div>\n<div style=\"text-align: justify;\">Aqu\u00ed \u00e9s on les ag\u00e8ncies de m\u00e0rqueting han de resoldre el nus gordi\u00e0: \u00bfqu\u00e8 \u00e9s el que fa que les marques siguin aut\u00e8ntiques o no Per qu\u00e8 els consumidors perceben una marca com aut\u00e8ntica i altres no?<\/div>\n<div style=\"text-align: justify;\">Des V3rtice creiem que la idea del que \u00e9s aut\u00e8ntic t\u00e9 una base m\u00e9s complexa i est\u00e0 molt relacionat amb una cosa tan intangible com l&#8217;ess\u00e8ncia.<\/div>\n<div style=\"text-align: justify;\">Comunicar b\u00e9 l&#8217;ess\u00e8ncia \u00e9s clau perqu\u00e8 les marques projectin aquest intangibles que les facin \u00faniques i especials. Les marques han de mostrar com s\u00f3n els consumidors, qu\u00e8 \u00e9s el que entenen com el seu &#8216;ess\u00e8ncia&#8217; i que forma la conserven.<\/div>\n<div style=\"text-align: justify;\">Hi ha conceptes associats a les marques que s&#8217;assenten de forma m\u00e9s espec\u00edfica i clara la idea del que \u00e9s aut\u00e8ntic. Fa que les coses es vegin d&#8217;una manera m\u00e9s vinculat a aquesta caracter\u00edstica.<\/div>\n<div style=\"text-align: justify;\">Com es ven una marca com a aut\u00e8ntica? T&#8217;expliquem com:<\/div>\n<div style=\"text-align: justify;\">-Buscar la caracter\u00edstica que fa la marca especial<\/div>\n<div style=\"text-align: justify;\">-Unir aquesta caracter\u00edstica a una Idea For\u00e7a que vertebri tota<\/div>\n<div style=\"text-align: justify;\">-Generar un relat atractiu entorn a aquesta Idea For\u00e7a per potenciar l&#8217;essencial de la marca.<\/div>\n<div style=\"text-align: justify;\">La millor manera de projectar-se com aut\u00e8ntic \u00e9s generar un impacte associat a aquesta visi\u00f3 de les coses, ajustant el teu narrativa i centrant la hist\u00f2ria que es vol explicar.<\/div>\n<div style=\"text-align: justify;\">Una bona narrativa i una bona hist\u00f2ria fundacional apuntalen la idea del que \u00e9s aut\u00e8ntic. des V3rtice<\/div>\n<div style=\"text-align: justify;\">Som una ag\u00e8ncia de M\u00e0rqueting, especialitzats en Comunicaci\u00f3, Publicitat i <a href=\"\/comunicacio-digital-barcelona\">Comunicaci\u00f3\u00a0Digital<\/a>\u00a0a la qual ens agrada potenciar all\u00f2 especial de cada client amb el qual col\u00b7laborem i Original Flor \u00e9s un d&#8217;ells. Vam fer \u00e8mfasi en la tradici\u00f3 familiar per potenciar aquests valors i apuntalar aquesta Idea For\u00e7a, que \u00e9s la que el converteix en una marca aut\u00e8ntica enfront de la compet\u00e8ncia.<\/div>\n<div style=\"text-align: justify;\">En V3rtice som especialistes en potenciar la identitat de marca. Aix\u00ed que, si est\u00e0s pensant en contractar els serveis de publicitat per potenciar la imatge corporativa de la teva marca, en V3rtice, estarem encantats d&#8217;assessorar-te i adaptar els nostres serveis a les necessitats del teu negoci. No dubtis en contactar amb nosaltres via el formulari que trobar\u00e0s al footer de cada web o en l&#8217;apartat del men\u00fa &#8220;Contacte&#8221;. Estem esperant la teva consulta per dissenyar-la nostra proposta sense comprom\u00eds.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>En el m&agrave;rqueting d&#8217;avui en dia, hi ha una paraula que centra totes les estrat&egrave;gies de m&agrave;rqueting, propostes de negoci i accions de branding: L&#8217;objectiu del m&agrave;rqueting &eacute;s arribar sigui com sigui els consumidors, i l&#8217;autenticitat &eacute;s la clau de volta d&#8217;aquestes estrat&egrave;gies : Els consumidors s&#8217;han convertit en grans defensors del que &eacute;s aut&egrave;ntic i busquen experi&egrave;ncies aut&egrave;ntiques i marques aut&egrave;ntiques. Volen que les coses siguin &uacute;niques i projectar-se a si mateixos com a individus aut&egrave;ntics.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1-300x300.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1-768x768.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1-1024x1024.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/brandv3rtice_1-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;autenticitat, clau en el M\u00e0rqueting - V3RTICE<\/title>\n<meta name=\"description\" content=\"L&#039;autenticitat \u00e9s l&#039;ess\u00e8ncia del m\u00e0rqueting en l&#039;actualitat. 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