{"id":3986,"date":"2019-07-10T00:00:00","date_gmt":"2019-07-09T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/07\/10\/marqueting-festival-ajuda-marca\/"},"modified":"2025-06-05T09:39:49","modified_gmt":"2025-06-05T07:39:49","slug":"marqueting-festival-ajuda-marca","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/marqueting-festival-ajuda-marca\/","title":{"rendered":"M\u00e0rqueting i rock and roll: Un festival pot ajudar a la teva estrat\u00e8gia de marca."},"content":{"rendered":"<p>Des V3rtice som una ag\u00e8ncia de comunicaci\u00f3, m\u00e0rqueting i estrat\u00e8gia digital creativa i disruptiva. Per aix\u00f2 us anem a donar un tip a tots els marketeers: Afegir un festival al teu campanya de comunicaci\u00f3 pot arribar a ser molt efectiu. Que pots aconseguir si associes la teva marca a un festival? Des V3rtice opinem que moltes coses.<\/p>\n<p>La marca en ser vista per la immensa audi\u00e8ncia del festival aix\u00ed com per xarxes socials, aconsegueix un augment exponencial en la seva visibilitat, associada a m\u00e9s a valors positius, i en la majoria, lligats amb el target que vols impactar.<br \/>\nPosicionament: Unir la teva imatge a un esdeveniment tan potent com pot arribar a ser un festival et posiciona com un Big Player del teu vertical. Entre altres coses, perqu\u00e8 haur\u00e0s aconseguit penetrar en un entorn on la teva compet\u00e8ncia no ha arribat. Aix\u00f2 fa que la teva percepci\u00f3 de marca ascendeixi notablement.<br \/>\nReputaci\u00f3: Associar la teva imatge de marca a un festival sol comportar una uni\u00f3 de la teva imatge de marca amb els valors positius que solen esgrimir la majoria de festivals actualment.<br \/>\nNetworking: Estar present en un festival de grans dimensions t&#8217;ofereix una infinitat de possibilitats d&#8217;establir relacions amb altres stakeholders d&#8217;altres sectors, compartir experi\u00e8ncies i generar sin\u00e8rgies de cara al futur.<br \/>\nNosaltres hem estat presents en l&#8217;\u00faltima edici\u00f3 del Festival Cru\u00eflla, acompanyant Original Flor en la seva croada per repartir flors i somriures entre l&#8217;audi\u00e8ncia festivalera.<\/p>\n<p>V3rtice \u00e9s una ag\u00e8ncia digital, especialitzats en comunicaci\u00f3, m\u00e0rqueting i estrat\u00e8gia digital en qu\u00e8 ens agrada potenciar all\u00f2 especial de cada client amb el qual col\u00b7laborem i Original Flor \u00e9s un d&#8217;ells. Ja sigui per ser una empresa d&#8217;origen familiar o per la qualitat dels seus rams, estem compromesos en convertir Original Flor com un dels referents de la venda de flors Online \u00e9s Espanya. Per aquesta ra\u00f3 els acompanyem en l&#8217;\u00faltima edici\u00f3 del Festival Cru\u00eflla de Barcelona<\/p>\n<p>Des V3rtice tracem una estrat\u00e8gia de m\u00e0rqueting de Guerrilla, basada en l&#8217;acci\u00f3 de regalar 3.400 flors a l&#8217;audi\u00e8ncia. Unim aquesta acci\u00f3 a una estrat\u00e8gia en xarxes socials, dinamitzades amb concursos. Aquestes iniciatives tenien com a objectiu fer cr\u00e9ixer la comunitat i viralitzar el hashtag triat com Claim corporatiu.<\/p>\n<p>A aquesta acci\u00f3 unim una instal\u00b7laci\u00f3 al festival: Dos XX -el signe del festival- fetes amb flors i plantes fresques. Aquesta instal\u00b7laci\u00f3 es va convertir en un dels Instagram Spots m\u00e9s sol\u00b7licitats per l&#8217;audi\u00e8ncia, \u00e0vida de fotografies atractives amb aquesta lluminositat i alegria que ofereix un fons floral.<\/p>\n<p>A aquesta acci\u00f3 d&#8217;\u00e0mbit generalista se li va sumar una altra acci\u00f3 de Guerrilla molt m\u00e9s de n\u00ednxol, d&#8217;un \u00e0mbit molt m\u00e9s privat per\u00f2 que ens va omplir d&#8217;orgull tant a la marca com a nosaltres. Vam aconseguir que Original Flor fossin els encarregats de vestir dels Backstage de Black Eyed Peas i Kylie Minogue amb els arranjaments florals del nostre client.<\/p>\n<p>A aquesta acci\u00f3 se li va unir una altra iniciativa de PR de gran efectivitat, ja que vam aconseguir que Original Flor pogu\u00e9s ser el prove\u00efdor oficial del ram de Kylie Minogue.<\/p>\n<p>El simple fet d&#8217;associar la teva marca amb festivals tan potents com el Festival Cru\u00eflla o Celebrities com Kylie Minogue ha suposat un pas endavant en l&#8217;estrat\u00e8gia d&#8217;Original Flor i un cas d&#8217;\u00e8xit per V3rtice.<\/p>\n<p>Aix\u00ed que, si est\u00e0s pensant en contractar els serveis de m\u00e0rqueting per potenciar la imatge corporativa de la teva marca, en V3rtice, estarem encantats d&#8217;assessorar-te i adaptar els nostres serveis a les necessitats del teu negoci. No dubtis en contactar amb nosaltres via el formulari que trobar\u00e0s al footer de cada web o en l&#8217;apartat del men\u00fa &#8220;Contacte&#8221;. Estem esperant la teva consulta per dissenyar-la nostra proposta sense comprom\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>Des V3rtice som una ag&egrave;ncia de comunicaci&oacute;, m&agrave;rqueting i estrat&egrave;gia digital creativa i disruptiva. Per aix&ograve; us anem a donar un tip a tots els marketeros: Afegir un festival al teu campanya de comunicaci&oacute; pot arribar a ser molt efectiu. Que pots aconseguir si associes la teva marca a un festival? Des V3rtice opinem que moltes coses.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla-300x289.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/v3rtice-cruilla.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing i rock and roll -Estrat\u00e8gia de marca - V3RTICE<\/title>\n<meta name=\"description\" content=\"Des de V3rtice, et comptem com generar una estrat\u00e8gia de marca amb un festival. 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