{"id":3985,"date":"2019-07-05T00:00:00","date_gmt":"2019-07-04T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/07\/05\/marqueting-b2b-estrategia-digital\/"},"modified":"2025-06-05T09:39:49","modified_gmt":"2025-06-05T07:39:49","slug":"marqueting-b2b-estrategia-digital","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/marqueting-b2b-estrategia-digital\/","title":{"rendered":"M\u00e0rqueting B2B o la necessitat d&#8217;una estrat\u00e8gia digital per a tots els negocis."},"content":{"rendered":"<p>Des V3rtice volem compartir una noci\u00f3 cada dia m\u00e9s compartida en el m\u00f3n del m\u00e0rqueting: Cada vegada m\u00e9s el M\u00e0rqueting per a negocis B2B tendeix a igualar-se en rellev\u00e0ncia i procediments al m\u00e0rqueting per a negocis B2C.<\/p>\n<p>En V3rtice, som una ag\u00e8ncia digital, especialitzats en comunicaci\u00f3 i publicitat en la que tenim com a repte expandir els conceptes del m\u00e0rqueting a tots els camps i negocis. Sabem veure el que fa especial de cada client amb el qual col\u00b7laborem, identificar-ne els territoris i treure partit narratiu als seus valors. Comptem amb clients negocis dedicats al B2B i tamb\u00e9 al B2C i constatem que cada vegada m\u00e9s les empreses que no tenen el consumidor final com el seu target comercial s&#8217;estan adaptant als nous temps i ens demanen estrat\u00e8gies digitals molt definides.<\/p>\n<p>Les din\u00e0miques s&#8217;assemblen m\u00e9s cada dia que passa i aix\u00f2 \u00e9s per un fet clau:<\/p>\n<p>&nbsp;<\/p>\n<p>El 98% de les empreses busquen als seus prove\u00efdors per internet.<\/p>\n<p>&nbsp;<\/p>\n<p>Per contra, nom\u00e9s el 58% de les empreses espanyoles B2B t\u00e9 p\u00e0gina web.<\/p>\n<p>&nbsp;<\/p>\n<p>La dada \u00e9s m\u00e9s rellevant si considerem que d&#8217;aquestes nom\u00e9s el 20% les fan servir com a mitj\u00e0 de promoci\u00f3 dels seus productes o serveis.<\/p>\n<p>&nbsp;<\/p>\n<p>Molts negocis B2B s&#8217;han adonat que si no comptes amb una estrat\u00e8gia digital potent i competitiva, simplement no existeixes.<\/p>\n<p>&nbsp;<\/p>\n<p>L&#8217;estrat\u00e8gia digital ha d&#8217;abastar els 360\u00ba de la comunicaci\u00f3 digital i tot negoci, si vol sobreviure a la jungla digital ha de comptar amb un web r\u00e0pida, pontent i user friendly. Tampoc pot prescindir d&#8217;una estrat\u00e8gia compacta i coherent en Xarxes Socials, aix\u00ed com un esfor\u00e7 sostingut de generaci\u00f3 de continguts que respongui a una pol\u00edtica SEO molt ben plantejada.<\/p>\n<p>Tots els negocis, siguin de car\u00e0cter B2C o B2B han d&#8217;afrontar la creaci\u00f3 d&#8217;una estrat\u00e8gia digital amb determinaci\u00f3 i amb una cosa al cap. Si no tens un web atractiva, si els usuaris no poden accedir a tu perqu\u00e8 no has completat una estrat\u00e8gia de SEM, si la generaci\u00f3 de contingut no \u00e9s d&#8217;inter\u00e8s per a la teva audi\u00e8ncia i no tens estrat\u00e8gia en Xarxes Socials, has de replantejar la teva postura, perqu\u00e8 en cas contrari el teu negoci tendir\u00e0 a ser irrellevant en el m\u00f3n digital, que \u00e9s una arma carregada de futur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>Des V3rtice volem compartir una noci&oacute; cada dia m&eacute;s compartida en el m&oacute;n del m&agrave;rqueting: Cada vegada m&eacute;s el M&agrave;rqueting per a negocis B2B tendeix a igualar-se en rellev&agrave;ncia i procediments al m&agrave;rqueting per a negocis B2C.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta-300x300.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta-768x768.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta-1024x1024.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/postlibreta.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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