{"id":3984,"date":"2019-06-19T00:00:00","date_gmt":"2019-06-18T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/06\/19\/com-fer-la-millor-estrategia-sem-per-a-la-teva-campanya-de-publicitat\/"},"modified":"2025-06-05T09:39:50","modified_gmt":"2025-06-05T07:39:50","slug":"com-fer-la-millor-estrategia-sem-per-a-la-teva-campanya-de-publicitat","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-la-millor-estrategia-sem-per-a-la-teva-campanya-de-publicitat\/","title":{"rendered":"Com fer la millor estrat\u00e8gia SEM per a la teva campanya de publicitat"},"content":{"rendered":"

Apostar per una bona estrat\u00e8gia SEM T\u00e9 avantatges, i s\u00f3n les seg\u00fcents:<\/p>\n

Donarem a con\u00e8ixer de manera r\u00e0pida els nostres serveis i productes. <\/em>
\nEl nostre ROI ser\u00e0 r\u00e0pid, sempre i quan tinguem les nostres campanyes b\u00e9 segmentades i estructurades. <\/em>
\nGenerarem\u00a0a la nostra web tr\u00e0nsit segmentat.<\/em><\/p>\n

Per aix\u00f2 val la pena invertir temps en una bona estrat\u00e8gia SEM.<\/p>\n

1. Organitzar-se i b\u00e9, \u00e9s fonamental quan parlem de SEM, per aix\u00f2 \u00e9s important renombrar les teves campanyes i grups d’anuncis de forma senzilla i clara. Ha de ser f\u00e0cil \u00a0trobar-les despr\u00e9s i aix\u00ed optimitzar lacampanya.<\/p>\n

2-. La segmentaci\u00f3, cal aconseguir arribar al nostre p\u00fablic cbjectiu al m\u00e0xim. Puc fer-ho per prov\u00edncia, localitat i per codi postal. Has de con\u00e8ixer el comportament de del target, per tant, saber quin horari \u00e9s millor per publicar l’anunci.<\/p>\n

3. Adwords distribueix durante el dia el teu pressupost, mitjan\u00e7ant una estimaci\u00f3 que fa. No siguis estricte amb el pressupost, si avui necessites gastar m\u00e9s gasta, dem\u00e0 ja gastar\u00e0s menys.<\/p>\n

4. Keywords amb poca compet\u00e8ncia, Adwors t’ofereix saber les paraules que tener major i menor compet\u00e8ncia en el mercat. Has d’anar a l’opci\u00f3 “Planificador de paraules clau”, veur\u00e0s paraules que segurament no se’t havien passat i que puguin tenir una alta conversi\u00f3 amb compet\u00e8ncia baixa.<\/p>\n

5. Hem de crear m\u00e9s d’un anunci per campanya, recorda que Google posicionar\u00e0 por nivell de qualitat. Com tindrem m\u00e9s grups d’anuncis per campanya, tindrem m\u00e9s n\u00fameros per arribar a la nostra p\u00fablic Objectiu i conquistar-la.<\/p>\n

6.\u00a0No t’oblidis de les paraules negatives, hem de detectar els termes que no ens generen cap tr\u00e0nsit de qualitat per a la nostra web, per evitar tamb\u00e9 apar\u00e8ixer en cerques que no serem importants.<\/p>\n

8. Haurem crear extensions d’anuncis, \u00e9s a dir fer ampliacions del teus anuncis per millorar la visibilitat. Aix\u00f2 ens ajuda a segmentar incloent diferents enlla\u00e7os o s’adapten al dispositiu.<\/p>\n

9. Quality Score, a part de competir amb diners tamb\u00e9 hem de fer-ho amb qualitat. Haurem d’afinar amb les paraules clau, que tinguin coher\u00e8ncia entre els anuncis.<\/p>\n

10. Utilitza la rotaci\u00f3 equitativa d’anuncis que t’ofereix la configuraci\u00f3 d’AdWords, podr\u00e0s triar la teva rotaci\u00f3 dels anuncis, el que aconseguirem s\u00f3n\u00a0m\u00e9s clics. 10. Un cop en marxa haur\u00e0s optimitzar les teves\u00a0campanyes per tenir \u00e8xit en la teva estrat\u00e8gia SEM i aconseguir una millor exposici\u00f3 i de major qualitat que t’ajudi a assolir els teus objectius de negoci.<\/p>\n

Si vols millorar la teva estrat\u00e8gia SEM de la teva campanya, nosaltres et podem ajudar. La nostra ag\u00e8ncia de M\u00e0rqueting Digital<\/a>\u00a0situada a Barcelona\u00a0estar\u00e0 a la teva disposici\u00f3 per a totes les teves consultes. Omple el formulari que trobar\u00e0s m\u00e9s avall i ens posarem en contacte amb tu amb la m\u00e0xima brevetat possible, Aix\u00ed de f\u00e0cil!<\/p>\n","protected":false},"excerpt":{"rendered":"

Apostar per una bona estrat\u00e8gia SEM T\u00e9 avantatges, i s\u00f3n les seg\u00fcents: Donarem a con\u00e8ixer de manera r\u00e0pida els nostres serveis i productes. El nostre ROI ser\u00e0 r\u00e0pid, sempre i quan tinguem les nostres campanyes b\u00e9 segmentades i estructurades. Generarem\u00a0a la nostra web tr\u00e0nsit segmentat. Per aix\u00f2 val la pena invertir temps en una bona […]<\/p>\n","protected":false},"author":15,"featured_media":23581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting 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