{"id":3983,"date":"2019-06-06T00:00:00","date_gmt":"2019-06-05T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/06\/06\/8-passos-per-a-crear-una-estrategia-de-continguts-digitals-en-la-teva-empresa\/"},"modified":"2025-06-05T09:39:50","modified_gmt":"2025-06-05T07:39:50","slug":"8-passos-per-a-crear-una-estrategia-de-continguts-digitals-en-la-teva-empresa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/8-passos-per-a-crear-una-estrategia-de-continguts-digitals-en-la-teva-empresa\/","title":{"rendered":"8 passos per a crear una estrat\u00e8gia de continguts digitals en la teva empresa"},"content":{"rendered":"<p>Una estrat\u00e8gia de <strong>continguts digitals<\/strong> \u00e9s la guia que serveix per a planificar, gestionar i difondre tot tipus de <a href=\"\/comunicacio-digital-barcelona\">comunicaci\u00f3\u00a0digital<\/a>\u00a0amb l&#8217;objectiu d&#8217;atreure i retenir a un p\u00fablic determinat a trav\u00e9s de mitjans online.<\/p>\n<p>Dissenyar una estrat\u00e8gia de continguts et permetr\u00e0 identificar on, quan, com, per qu\u00e8 i per a qui va dirigit el missatge que vols desenvolupar i transmetre.<\/p>\n<p>Aquests 8 passos faran que la teva estrat\u00e8gia de continguts sigui efectiva:<\/p>\n<ol>\n<li><strong>An\u00e0lisi<\/strong>: analitza la situaci\u00f3 actual de la teva empresa. Abans de pensar en la publicaci\u00f3 de qualsevol contingut, haur\u00e0s de con\u00e8ixer la teva compet\u00e8ncia i el teu posicionament en el mercat.<\/li>\n<li><strong>Objectius<\/strong>: establir els objectius de negoci que vols aconseguir ser\u00e0 un dels passos m\u00e9s importants dins de la teva estrat\u00e8gia de continguts digitals. El contingut haur\u00e0 de transmetre missatges que ajudin a aconseguir els teus objectius a m\u00e9s de cobrir les necessitats del teu p\u00fablic objectiu.<\/li>\n<li><strong>P\u00fablic<\/strong>: definir el teu target i fins i tot desenvolupar les teves pr\u00f2pies buyer persones, \u00e9s a dir, representacions semificticias del teu consumidor final, et permetr\u00e0 fitar el segment de poblaci\u00f3 al qual vols enfocar el teu contingut.<\/li>\n<li><strong>Contingut<\/strong>: encara que la teva estrat\u00e8gia es basi en un o dos conceptes, haur\u00e0s de <strong>crear contingut<\/strong> que sigui \u00fanic i que tingui en compte elements com la l\u00ednia est\u00e8tica, l&#8217;estructura del post i les keywords que reflectiran els interessos de la teva audi\u00e8ncia.<\/li>\n<\/ol>\n<p>5: <strong>Estrat\u00e8gies de contingut<\/strong>: crea contingut d&#8217;inter\u00e8s i un bon disseny per a fidelizar a la teva audi\u00e8ncia, utilitza l&#8217;email m\u00e0rqueting com a canal de difusi\u00f3 i recicla el contingut que ja hagis publicat.<\/p>\n<ol start=\"6\">\n<li><strong>Call to action<\/strong>: deixa molt clar qu\u00e8 vols que faci el teu p\u00fablic quan visualitzi el contingut que has creat.<\/li>\n<\/ol>\n<p>7: <strong>Difusi\u00f3<\/strong>: fixa&#8217;t en el comportament del teu p\u00fablic objectiu i el tipus de canals de distribuci\u00f3 existents. T&#8217;ajudar\u00e0 a identificar quin \u00e9s el millor format de publicaci\u00f3 i quina \u00e9s la millor freq\u00fc\u00e8ncia amb la qual has de distribuir el teu contingut perqu\u00e8 la <strong>promoci\u00f3 de continguts<\/strong> tingui \u00e8xit.<\/p>\n<p>8: <strong>Mesurament<\/strong>: analitza el rendiment de les estrat\u00e8gies utilitzades per a saber si es compleixen els objectius desitjats. Utilitza indicadors de rendiment o KPIs per a calcular els recursos invertits i els resultats obtinguts.<\/p>\n<p>Aquests s\u00f3n els 8 passos per a crear una estrat\u00e8gia de continguts efectiva i que evidentment els nostres comunicadors apliquessin a m\u00e9s d&#8217;una campanya de publicitat. V3rtice, la nostra <strong>ag\u00e8ncia de comunicaci\u00f3 a Madrid<\/strong> som molt conscients de les estrat\u00e8gies i t\u00e8cniques del sector, per la qual cosa sempre oferim contingut al dia de les campanyes de publicitat que marquen tend\u00e8ncia.<\/p>\n<p>Estarem encantats d&#8217;assessorar-te en la teva pr\u00f2xima campanya, contacta amb nosaltres!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una estrat&egrave;gia de <strong>continguts digitals<\/strong> &eacute;s la guia que serveix per a planificar, gestionar i difondre tot tipus de contingut digital amb l&#8217;objectiu d&#8217;atreure i retenir a un p&uacute;blic determinat a trav&eacute;s de mitjans 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