{"id":3982,"date":"2019-06-05T00:00:00","date_gmt":"2019-06-04T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/06\/05\/social-commerce-que-es-i-com-et-pot-ajudar\/"},"modified":"2025-06-05T09:39:50","modified_gmt":"2025-06-05T07:39:50","slug":"social-commerce-que-es-i-com-et-pot-ajudar","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/social-commerce-que-es-i-com-et-pot-ajudar\/","title":{"rendered":"Social commerce: qu\u00e8 \u00e9s i com et pot ajudar"},"content":{"rendered":"

Al llarg d’aquests \u00faltims anys, hem estat veient com les xarxes socials han agafat una gran notorietat a la nostra societat, han canviat la nostra forma de vida i de veure les coses. Tampoc \u00e9s una sorpresa que tant Instagram com Facebook siguin actualment plataformes de negocis digitals que es puguin utilitzar per la teva estrat\u00e8gia de m\u00e0rqueting digital, ara haurem de saber qu\u00e8 significa aquest terme del Social Commerce de qu\u00e8 tant hem sentit.<\/p>\n

\u00bfQu\u00e8 \u00e9s el social commerce?<\/p>\n

El Social Commerce o comer\u00e7 Social, es defineix com una forma de comer\u00e7 en l\u00ednia. Es caracteritza per usar les xarxes socials com un canal m\u00e9s per vendre productes i serveis.<\/p>\n

L’objectiu \u00e9s aconseguir una major interacci\u00f3 amb els usuaris en Xarxes Socials per aconseguir un feedback entre venedor i usuari. Una cosa que \u00e9s imprescindible actualment.<\/p>\n

Val, ara que sabem que t\u00e9 un gran pes en la nostra societat i que arriba per quedar-se, \u00bfel social commerce \u00e9s el mateix que l’ecommerce? \u00bfEn qu\u00e8 es diferencien? La principal difer\u00e8ncia est\u00e0 en el proc\u00e9s de venda. En un ecommerce tot el proc\u00e9s es troba a la botiga en l\u00ednia, en canvi en el social commerce el proc\u00e9s es parteix en les diferents interaccions que es realitzen a les xarxes socials. En aquest proc\u00e9s l’usuari investiga la reputaci\u00f3 en l\u00ednia, abans d’una compra investiga el producte, compara opinions que deixen altres compradors i rep recomanacions per part d’algun ambaixador de marca.\u00a0Per aix\u00f2, la comunicaci\u00f3 digital<\/a>\u00a0\u00e9s indispensable.<\/p>\n

Com podem utilitzar-la en la nostra estrat\u00e8gia de social commerce?<\/p>\n

Actualment tenim tanta varietat de formats, xarxes socials i accions a desenvolupar que ens poden jugar una mala passada a l’hora d’elaborar la nostra estrat\u00e8gia de social commerce. Aquesta estrat\u00e8gia ha d’estar lligada amb els objectius de la nostra empresa i complementar-se amb tots els canals, tenint com a resultat una experi\u00e8ncia omnicanal, transmetent aix\u00ed confian\u00e7a cap al consumidor.<\/p>\n

segmentaci\u00f3 detallada
\nLa segmentaci\u00f3 detallada que ens proporcionen les xarxes socials, ens seran de gran ajuda, ja que exprimi\u00e9ndolo al m\u00e0xim, donarem amb el nostre target. Amb filtres geogr\u00e0fics, demogr\u00e0fics, g\u00e8nere i comportaments semblants vam aconseguir acotar el grup de persones a les que arribaran els nostres anuncis.<\/p>\n

\u00c9s imprescindible con\u00e8ixer molt b\u00e9 el que ens ofereixen les eines amb les que treballem, ja que nom\u00e9s aix\u00ed serem eficients.<\/p>\n

Per aix\u00f2 podem crear una base de dades;<\/p>\n

Amb usuaris que els va interessar teus v\u00eddeos<\/p>\n

Amb usuaris que hagin interactuat amb els teus RRSS.<\/p>\n

Persones que van acudir als teus esdeveniments …<\/p>\n

Lookalikes
\nUn altre punt important, \u00e9s la recerca d’usuaris similars amb els famosos Lookalikes (eina de m\u00e0rqueting digital que permet trobar noves audi\u00e8ncies).<\/p>\n

cercant:<\/p>\n

Usuaris semblants als que ja s’han registrat.<\/p>\n

Usuaris semblants als que ens visiten.<\/p>\n

Usuaris semblants als compradors.<\/p>\n

Aix\u00ed li donarem a Facebook informaci\u00f3 sobre qui s\u00f3n els nostres potencials clients, a m\u00e9s gr\u00e0cies a aquesta recerca que hem fet tan exacta, podr\u00e0 buscar a usuaris similars.<\/p>\n

A qu\u00e8 esperes a sumar-te a l’era de la digitalitzaci\u00f3? Si t’est\u00e0s plantejant fer una campanya de social commerce, contacta amb nosaltres. En V3rtice, estarem encantats d’assessorar-te i ajudar-te a cr\u00e9ixer. La nostra ag\u00e8ncia de M\u00e0rqueting Digital a Madrid est\u00e0 especialitzada en Posicionament web SEO, SEM, xarxes socials, Social Ads, Link Building, Anal\u00edtica Web i Publicitat display. Aix\u00ed que no dubtis a enviar-nos la teva idea perqu\u00e8 et puguem enviar la nostra proposta digital adaptada a les teves necessitats. Trobar\u00e0s el formulari al footer oa la p\u00e0gina de “Contacte” de la web.<\/p>\n","protected":false},"excerpt":{"rendered":"

Al llarg d’aquests últims anys, hem estat veient com les xarxes socials han agafat una gran notorietat a la nostra societat, han canviat la nostra forma de vida i de veure les coses. Tampoc és una sorpresa que tant Instagram com Facebook siguin actualment plataformes de negocis digitals que es puguin utilitzar per la teva estratègia de màrqueting digital, ara haurem de saber què significa aquest terme del Social Commerce de què tant hem sentit.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1-300x174.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/social-commerce-1-1.jpg"},"yoast_head":"\nSocial commerce: qu\u00e8 \u00e9s i com et pot ajudar - 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