{"id":3981,"date":"2019-05-30T00:00:00","date_gmt":"2019-05-29T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/05\/30\/la-importancia-del-marqueting-de-contingut\/"},"modified":"2025-06-05T09:39:50","modified_gmt":"2025-06-05T07:39:50","slug":"la-importancia-del-marqueting-de-contingut","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-importancia-del-marqueting-de-contingut\/","title":{"rendered":"La import\u00e0ncia del m\u00e0rqueting de contingut"},"content":{"rendered":"<p>Com a experts en\u00a0<a href=\"\/comunicacio-digital-barcelona\">comunicaci\u00f3 digital<\/a> que som, no pod\u00edem passar per alt aquest punt tan imprescindible i que tantes empreses deixen en l&#8217;oblit.\u00a0Per a comen\u00e7ar parlar de la import\u00e0ncia del m\u00e0rqueting de contingut, tamb\u00e9 anomenat\u00a0content\u00a0m\u00e0rqueting, haurem de saber de qu\u00e8 tracta.<\/p>\n<p>El M\u00e0rqueting de contingut \u00e9s una eina del M\u00e0rqueting digital que consisteix a escriure articles d&#8217;inter\u00e8s per al teu p\u00fablic objectiu i difondre&#8217;l gratu\u00eftament. I s\u00ed, pensessis, per a qu\u00e8 gastar\u00e9 temps escrivint contingut sense rebre res a canvi? L&#8217;objectiu ser\u00e0 aconseguir la fidelitzaci\u00f3 de l&#8217;usuari. Sense contingut no hi ha valor i al m\u00e9s aviat possible ho apliquis al teu negoci molt millor. Ser\u00e0 una bona inversi\u00f3 per al futur del teu blog.<\/p>\n<p>Moltes empreses li continuen restant import\u00e0ncia al M\u00e0rqueting de continguts, per\u00f2 \u00e9s una part molt important per a la captaci\u00f3 de\u00a0leads, aix\u00f2 ja \u00e9s un fet i si fins aqu\u00ed, encara continues pensant que no \u00e9s important, respon-me a aquesta pregunta De deb\u00f2 creus que les visites vindran soles sense una bona estrat\u00e8gia de M\u00e0rqueting de contingut?<\/p>\n<p>Val, despr\u00e9s de dir-te qu\u00e8 \u00e9s i la import\u00e0ncia que t\u00e9, repassarem amb qu\u00e8 has de complir per a comen\u00e7ar amb bon peu.<\/p>\n<p>Qualsevol estrat\u00e8gia de contingut haur\u00e0 de complir amb aquests 5 \u00edtems;<\/p>\n<p>Fixar els objectius i tenir-los clars des del principi.<\/p>\n<p>Con\u00e8ixer molt b\u00e9 al nostre\u00a0buyer\u00a0person, qui \u00e9s? qu\u00e8 li interessa?<\/p>\n<p>Precisar el tipus de contingut que ens interessa.<\/p>\n<p>Sempre estar\u00e0 enfocat en l&#8217;usuari.<\/p>\n<p>Ha d&#8217;incloure\u00a0call\u00a0to\u00a0action.<\/p>\n<p>No podem acabar aquest post sense parlar una mica de les tend\u00e8ncies que hi ha m\u00e0rqueting de contingut, una cosa est\u00e0 clara i \u00e9s que el M\u00e0rqueting digital no \u00e9s gens est\u00e0tic, hi ha canvis i cal adaptar-se a ells.<\/p>\n<p>Les 4 tend\u00e8ncies que haurem d&#8217;aprofitar abans que acabi l&#8217;any:<\/p>\n<p>Els usuaris estan preparats per a pagar per contingut educatiu, i no us mentir\u00e9, fins ara hav\u00edem recorregut a Google per a tenir informaci\u00f3 de forma gratu\u00efta, el problema \u00e9s que hi ha tanta que ara hi ha una demanda molt forta de contingut curat de qualitat.<\/p>\n<p>Els v\u00eddeos i els\u00a0podcasts, s\u00f3n una altra de les tend\u00e8ncies. Els v\u00eddeos s\u00f3n m\u00e9s efectius per a millorar la comprensi\u00f3 sobre els teus productes o serveis, sobretot si \u00e9s complex. Per\u00f2 no nom\u00e9s aix\u00f2, \u00e9s una bona eina per a generar contingut de valor.<\/p>\n<p>Contingut promocionat, Se sol apostar per aquesta via per diverses raons: atreure nous p\u00fablics, generar tr\u00e0nsit i enriquir l&#8217;audi\u00e8ncia n\u00ednxol. Per a tota ag\u00e8ncia de M\u00e0rqueting digital, aquest 2019 s&#8217;anuncia com un any en qu\u00e8 cada vegada ser\u00e0 m\u00e9s com\u00fa el promocionar continguts de valor i no nom\u00e9s el producte o el servei finals<\/p>\n<p>M\u00e0rqueting de context, en tota estrat\u00e8gia de m\u00e0rqueting de continguts \u00e9s clau analitzar amb precisi\u00f3 el context en el qual ens movem. En aquest sentit, el M\u00e0rqueting de Context \u00e9s una t\u00e8cnica i metodologia de\u00a0Inbound\u00a0M\u00e0rqueting basada en la personalitzaci\u00f3 d&#8217;un negoci, enfocant-se en les necessitats i gustos del client.<\/p>\n<p>En V3rtice, estarem encantats d&#8217;assessorar-te i ajudar-te a cr\u00e9ixer. La nostra ag\u00e8ncia de M\u00e0rqueting Digital a Barcelona est\u00e0 especialitzada en Posicionament web SEU,\u00a0SEM, xarxes socials, Social\u00a0Ads, Link\u00a0Building, Anal\u00edtica Web i Publicitat display. Aix\u00ed que no dubtis a enviar-nos la teva idea perqu\u00e8 et puguem enviar la nostra proposta digital adaptada a les teves necessitats. Trobar\u00e0s el formulari en el\u00a0footer\u00a0o en la p\u00e0gina de \u201cContacte\u201d de la web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>Com a experts en comunicaci&oacute; digital que som, no pod&iacute;em passar per alt aquest punt tan imprescindible i que tantes empreses deixen en l&#8217;oblit.&nbsp;<\/span><span>Per a comen&ccedil;ar parlar de la import&agrave;ncia del m&agrave;rqueting de contingut, tamb&eacute; anomenat<span>&nbsp;<\/span><\/span><span>content<\/span><span><span>&nbsp;<\/span>m&agrave;rqueting, haurem de saber de qu&egrave; tracta.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1-300x200.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1-768x512.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/marketing-de-contenido-1.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La import\u00e0ncia del m\u00e0rqueting de contingut - V3RTICE<\/title>\n<meta name=\"description\" content=\"Realment creus que les visites vindran soles? 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