{"id":3978,"date":"2019-05-10T00:00:00","date_gmt":"2019-05-09T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/05\/10\/quan-google-pot-penalitzar-te\/"},"modified":"2025-06-05T09:39:51","modified_gmt":"2025-06-05T07:39:51","slug":"quan-google-pot-penalitzar-te","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/quan-google-pot-penalitzar-te\/","title":{"rendered":"Quan et pot penalitzar Google?"},"content":{"rendered":"<p>Encara que l&#8217;objectiu de tots els webmasters, o especialistes de <a href=\"\/comunicacio-digital-barcelona\">m\u00e0rqueting digital<\/a>, sigui posicionar les p\u00e0gines web en els millors r\u00e0nquings a trav\u00e9s de paraules clau i estrat\u00e8gies de posicionament, aix\u00f2 ja no ser\u00e0 suficient per a Google si no es complementa amb una redacci\u00f3 i contingut de qualitat.<\/p>\n<p>Si aquests dos factors no s&#8217;uneixen per a oferir una experi\u00e8ncia \u00f2ptima per a l&#8217;usuari, Google penalitzar\u00e0 a totes aquelles p\u00e0gines web que incompleixin aquest requisit i els retirar\u00e0 la visibilitat en el motor de cerca, repercutint en el tr\u00e0nsit que poguessin generar i afectant el nombre de clients potencials.<\/p>\n<h2>5 accions per les quals Googe pot penalitzar-te<\/h2>\n<p>Hi ha 5 accions per les quals Google o qualsevol altre motor de cerca poden penalitzar-te.<\/p>\n<p>Molts propietaris de llocs web utilitzen paraules clau per a millorar el seu <a href=\"\/comunicacio-digital-barcelona\">posicionament web<\/a>, encara que aquestes paraules no tinguin res a veure amb el contingut publicat. Si est\u00e0s posant en pr\u00e0ctica aquest tipus d&#8217;estrat\u00e8gia i Google el detecta, et sancionar\u00e0.<\/p>\n<p>Tamb\u00e9 \u00e9s molt com\u00fa, per\u00f2 ara tamb\u00e9 sancionable, la manera en qu\u00e8 molts llocs web oculten les paraules a l&#8217;usuari col\u00b7locant-les del mateix color que la p\u00e0gina web perqu\u00e8 aquest no les percebi.<\/p>\n<p>El cloaking, estretament relacionat amb la problem\u00e0tica dels algorismes, es basa en crear dos tipus de p\u00e0gina web: una per al robot de Google i una altra per a l&#8217;usuari. La difer\u00e8ncia entre les dues p\u00e0gines \u00e9s que la p\u00e0gina per al robot de Google s&#8217;ha dissenyat amb un nombre major de paraules clau, amb l&#8217;objectiu d&#8217;obtenir major posicionament, i la p\u00e0gina per a l&#8217;usuari cont\u00e9 menys. Google ha comen\u00e7at a sancionar a aquest tipus de p\u00e0gines web des que recentment va detectar les incid\u00e8ncies.<\/p>\n<p>Les p\u00e0gines duplicades amb el mateix contingut, la qual cosa permet que els usuaris puguin accedir al mateix contingut a trav\u00e9s de diferents vies, tamb\u00e9 pot ser sancionat per Google, encara que entre el 20% i 30% d&#8217;aquest tipus de pr\u00e0ctica no afecti el r\u00e0nquing de posicionament.<\/p>\n<p>Doorway, \u00e9s l&#8217;\u00faltima infracci\u00f3 per la qual Google fins i tot et pot eliminar el lloc web. Consisteix a codificar una p\u00e0gina web no permesa amb infinitat de paraules clau, utilitzant un rediccionamiento de Javascript que Google no pot detectar, per a crear una p\u00e0gina web codificada correctament.<\/p>\n<p>Aix\u00ed que, si est\u00e0s pensant a potenciar el teu negoci online o el teu web, en V3rtice, estarem encantats d&#8217;ajudar-te a planificar i dissenyar la teva estrat\u00e8gia online. La nostra ag\u00e8ncia de <a href=\"\/comunicacio-digital-barcelona\">M\u00e0rqueting Online a Barcelona<\/a>\u00a0est\u00e0 especialitzada en Posicionament web SEO, SEM, xarxes socials, Social Ads, Link Building, Anal\u00edtica Web i Publicitat display. Aix\u00ed que no dubtis a enviar-nos la teva idea perqu\u00e8 et puguem enviar la nostra proposta digital adaptada a les teves necessitats. Trobar\u00e0s el formulari en el footer o en la p\u00e0gina de \u201cContacte\u201d de la web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>Encara que l&#8217;objectiu de tots els <\/span><span>webmasters<\/span><span> sigui posicionar les p&agrave;gines web en els millors r&agrave;nquings a trav&eacute;s de paraules clau i estrat&egrave;gies de posicionament, aix&ograve; ja no ser&agrave; suficient per a Google si no es complementa amb una redacci&oacute; i contingut de qualitat.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1-300x186.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cuando-google-puede-penalizarte-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quan et pot penalitzar Google? 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