{"id":3976,"date":"2019-04-11T00:00:00","date_gmt":"2019-04-10T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/04\/11\/sobre-que-hem-de-publicar-un-bloc\/"},"modified":"2025-06-05T09:39:51","modified_gmt":"2025-06-05T07:39:51","slug":"sobre-que-hem-de-publicar-un-bloc","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/sobre-que-hem-de-publicar-un-bloc\/","title":{"rendered":"Sobre qu\u00e8 hem de publicar un bloc?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>S\u00f3n molts els clients que ens pregunten amb quina freq\u00fc\u00e8ncia i a quina hora hem de de publicar un bloc; i sobre quins temes cal parlar. La nostra ag\u00e8ncia compta amb un departament digital que assessora en tot moment sobre aquests temes que solen generar debat; sempre comentem que els blocs s\u00f3n claus per aconseguir el millor posicionament seo en els motors de cerca. Per\u00f2 hem de tenir en compte que l&#8217;\u00e8xit del bloc no est\u00e0 en la quantitat que fem sin\u00f3 en la qualitat; \u00e9s molt important dotar de contingut d&#8217;inter\u00e8s cada bloc i aconseguir aix\u00ed, que el nostre bloc sigui d&#8217;inter\u00e8s i d&#8217;utilitat per a l&#8217;usuari, \u00e9s aqu\u00ed quan Google ho premia i s&#8217;aconsegueix posicionament SEO.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 digital comptem amb clients de sectors molt diversos; institucions, esportius, tecnol\u00f2gics, fiscals, retails, oci, formaci\u00f3, etc. i sempre ens solen fer la mateixa pregunta: com sou capa\u00e7os de crear continguts d&#8217;inter\u00e8s tan diversos? Doncs b\u00e9, aqu\u00ed hi ha la clau estrat\u00e8gica del nostre servei.<\/div>\n<div style=\"text-align: justify;\">Abans de dur a terme la redacci\u00f3 d&#8217;un bloc, hem de definir l&#8217;estrat\u00e8gia SEO on cal tenir en compte les seg\u00fcents indicacions:<\/div>\n<div style=\"text-align: justify;\"><strong><br \/>\nDefinir un pla editorial:<\/strong><\/div>\n<div style=\"text-align: justify;\">\u00c9s el primer punt a tenir en compte, determinar el contingut de cada projecte; hi ha projectes que el bloc suposa una eina clau per informar sobre l&#8217;actualitat del sector, productes o serveis del mateix, o not\u00edcies vinculades al projecte. Per\u00f2 a nivell de posicionament SEO, \u00e9s clau comunicar en el contingut que est\u00e0s al dia sobre les \u00faltimes novetats (vinculades al projecte) i informar sobre temes d&#8217;inter\u00e8s amb contingut \u00fanic i atractiu per al target potencial; d&#8217;aquesta manera no tan sols estar\u00e0s informant sobre alguna cosa d&#8217;inter\u00e8s a l&#8217;usuari sin\u00f3 tamb\u00e9 als cercadors.<\/div>\n<div style=\"text-align: justify;\"><strong>Objectiu del bloc:<\/strong><\/div>\n<div style=\"text-align: justify;\">Com a especialistes en <a href=\"\/comunicacio-digital-barcelona\">comunicaci\u00f3 digital<\/a>, sempre comentem que la redacci\u00f3 d&#8217;un bloc t\u00e9 dos objectius; en primer lloc, informar i fidelitzar al nostre target sobre continguts d&#8217;inter\u00e8s; tal com hem comentat. I, en segon lloc, generar tr\u00e0nsit al web. Si els nostres blocs s\u00f3n d&#8217;inter\u00e8s i de qualitat, aconseguirem atraure nou p\u00fablic al nostre bloc i com a conseq\u00fc\u00e8ncia dirigir-los a la web.<\/div>\n<div style=\"text-align: justify;\"><strong>Quants blocs hem de publicar?<\/strong><\/div>\n<div style=\"text-align: justify;\">Sempre\u00a0<a href=\"https:\/\/www.rolexfake.de\">replica uhren<\/a>\u00a0aconsellem que m\u00ednim hi hagi un bloc per setmana, per\u00f2 idealment en la nostra proposta de SEO, sempre vam plantejar la redacci\u00f3 de dos blocs per setmana, que pr\u00e8viament haurem determinat la seva tem\u00e0tica. Amb aquest gota a gota a nivell de continguts aconseguirem mantenir el SEO; \u00e9s important buscar l&#8217;equilibri entre el nombre de publicacions; per\u00f2 sempre premiant la qualitat davant de la qualitat ja que \u00e9s el que millor valoraran tant els usuaris com els motors de cerca.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>S&oacute;n molts els clients que ens pregunten amb quina freq&uuml;&egrave;ncia i a quina hora hem de de publicar un bloc; i sobre quins temes cal parlar. La nostra ag&egrave;ncia compta amb un departament digital que assessora en tot moment sobre aquests temes que solen generar debat; sempre comentem que els blocs s&oacute;n claus per aconseguir el millor posicionament seo en els motors de cerca.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1-300x188.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/posicionamiento-seo-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sobre qu\u00e8 hem de publicar un bloc? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Sabem que un blog d&#039;\u00e8xit no es basa en la quantitat, sin\u00f3 en la qualitat. 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