{"id":3971,"date":"2019-03-13T00:00:00","date_gmt":"2019-03-12T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/03\/13\/relacions-publiques-i-com-millorar-les\/"},"modified":"2025-06-05T09:39:52","modified_gmt":"2025-06-05T07:39:52","slug":"relacions-publiques-i-com-millorar-les","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/relacions-publiques-i-com-millorar-les\/","title":{"rendered":"Qu\u00e8 s\u00f3n les relacions p\u00fabliques i com millorar-les"},"content":{"rendered":"

Les relacions p\u00fabliques sol ser un terme que tothom sembla con\u00e8ixer, Per\u00f2 que s\u00f3n realment enfocades a nivell d’empresa? Les relacions p\u00fabliques s’ocupen de construir i generar una bona relaci\u00f3 amb els p\u00fablics objectius de l’empresa. Obtenint aix\u00ed una bona reputaci\u00f3, generant una bon imatge corporativa d’aquesta, i intentant manejar i evitar en tot moment rumors o successos desagradables que poguessin perjudicar l’empresa en qualsevol \u00e0mbit, \u00e9s a dir manejant les situacions de crisis d’aquesta.<\/p>\n

Com millorar les relacions p\u00fabliques d’una marca<\/h2>\n

Segons el destinatari les relacions p\u00fabliques es poden dividir entre internes i externes. Les relacions p\u00fabliques externes, serien les que s’han explicat en l’inici, les que van dirigides als grups externs d’inter\u00e8s de l’empresa, com els accionistes, els clients, la comunitat o un noutarget potencial. En canvi les relacions p\u00fabliques internes, s\u00f3n les que van dirigides als treballadors de la mateixa empresa, amb l’objectiu d’intentar motivar-los en tots els \u00e0mbits possibles, elevar la seva satisfacci\u00f3 i fer que se sentin c\u00f2modes en aquesta, crear un clima de confian\u00e7a.<\/p>\n

Llavors Qu\u00e8 fa una ag\u00e8ncia de comunicaci\u00f3<\/a> ? En primer lloc i possiblement el m\u00e9s important, han de realitzar un estudi sobre l’empresa a la qual portaran la seva comunicaci\u00f3, per a poder con\u00e8ixer-la el m\u00e0xim possible, i saber millor que ells mateixos el que els conv\u00e9 a nivell de comunicaci\u00f3 i de marca a cada moment. Despr\u00e9s, la qual cosa buscar\u00e0 una ag\u00e8ncia de comunicaci\u00f3 per al seu client (sempre depenent del que el client vulgui a cada moment), ser\u00e0 donar-li visibilitat amb els mitjans de cara al p\u00fablic, i generar-li una bona imatge de marca.<\/p>\n

A continuaci\u00f3 es mostraran algunes de les funcions espec\u00edfiques que realitzen les ag\u00e8ncies de comunicaci\u00f3 per als seus clients, amb el prop\u00f2sit que es pugui entendre millor quina \u00e9s la seva funci\u00f3 i que fan. D’una banda, porten les relacions amb la premsa, amb la finalitat de donar visibilitat al client. Poden tamb\u00e9 publicitar certs productes en concret, ja que les ag\u00e8ncies de comunicaci\u00f3, a part de portar les relacions p\u00fabliques del client, tamb\u00e9 poden portar-li la publicitat d’aquest. I finalment crear i llan\u00e7ar les campanyes de relacions p\u00fabliques i de publicitat, buscant doncs en tot moment donar-los m\u00e9s visibilitat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les relacions públiques sol ser un terme que tothom sembla conèixer, Però que són realment les relacions públiques enfocades a nivell d’empresa? Les relacions públiques s’ocupen de construir i generar una bona relació amb els públics objectius de l’empresa.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1-300x200.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1-768x512.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1-1024x682.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-son-las-relaciones-publicas-y-como-mejorarlas-1.png"},"yoast_head":"\nQu\u00e8 s\u00f3n les relacions p\u00fabliques i com millorar-les - 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