{"id":3970,"date":"2019-03-01T00:00:00","date_gmt":"2019-02-28T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/03\/01\/seo-local-barcelona-madrid\/"},"modified":"2025-06-05T09:39:52","modified_gmt":"2025-06-05T07:39:52","slug":"seo-local-barcelona-madrid","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/seo-local-barcelona-madrid\/","title":{"rendered":"Qu\u00e8 \u00e9s el SEO local i com millorar-ho"},"content":{"rendered":"<p>El SEO local s\u00f3n un conjunt de t\u00e8cniques que van dirigides a augmentar la visibilitat d&#8217;una p\u00e0gina web, en les cerques d&#8217;informaci\u00f3 rellevant per als usuaris en funci\u00f3 d&#8217;on estiguin situats geogr\u00e0ficament.\u00a0\u00c9s una de les accions m\u00e9s importants en una estrat\u00e8gia de <a href=\"\/comunicacio-digital-barcelona\">M\u00e0rqueting Online<\/a>.<\/p>\n<p>Algunes vegades la gent busca el tel\u00e8fon o adre\u00e7a de la teva empresa i no el troba. Altres vegades busquen un servei concret per\u00f2 no una empresa. Per a satisfer aquestes cerques Google mostra tres resultats possibles, una p\u00e0gina web corporativa, un perfil de Google local o un esment en un directori. Amb el SEO local aconsegueixes augmentar les possibilitats d&#8217;apar\u00e8ixer en Google d&#8217;aquestes tres maneres.<\/p>\n<p>\u00c9s a dir, fer que el lloc web d&#8217;una empresa que tingui un negoci local f\u00edsic, o faci algun tipus de servei a una \u00e0rea geogr\u00e0fica espec\u00edfica, pugui ser trobada pels clients potencials que es troben en aquesta mateixa zona i realitzen algun tipus de cerca amb una cosa relacionada amb aquest negoci, ja sigui per Google Maps, per cerques locals o per alguna p\u00e0gina de Google.<\/p>\n<p>Que el SEO local s&#8217;implementi d&#8217;aquesta manera, no significa que un bon posicionament SEO local no sigui compatible amb la implementaci\u00f3 d&#8217;accions per a posicionar la web en un \u00e0mbit m\u00e9s global. De fet, se li ha de donar import\u00e0ncia i prioritat al SEO local nom\u00e9s si \u00e9s a aquesta escala on es troba la major part de de el volum potencial de vendes, i la majoria de clients potencials, aix\u00ed com el target al qual vols dirigir-te en realitzar les teves accions.<\/p>\n<h2>Com millorar el SEO local<\/h2>\n<p>Per a millorar el nostre SEO local haurem de tenir en compte diversos punts:<\/p>\n<p>Crear-nos un perfil a Google My Business, completant tota la informaci\u00f3 amb totes les dades que et demana, i fent-ho el m\u00e9s cridaner possible, afegint fins i tot fotos i v\u00eddeos. Aix\u00ed els usuaris podran accedir a la nostra empresa, amb un nivell d&#8217;informaci\u00f3 enorme i cridaner.<\/p>\n<p>Els esments fan que apareguin les nostres dades, encara que aquestes siguin en la web d&#8217;un tercer que a primera vista no tenen res que veure. Per aix\u00f2 \u00e9s recomanable donar d&#8217;alta les dades de la teva empresa en els directoris locals o a tots els relacionats amb el teu sector. Hagin p\u00e0gines comYelp, Empresite o p\u00e0gines grogues que ajuden molt en aquest aspecte. La idea \u00e9s que les dades de la teva empresa, com el nom, tel\u00e8fon i adre\u00e7a apareguin en el major nombre de llocs possibles.<\/p>\n<p>La quantitat i qualitat de les ressenyes sobre la teva empresa ser\u00e0 un factor determinant a l&#8217;hora de millorar el nostre r\u00e0nquing en els resultats de cerca de Google. Les ressenyes s\u00f3n les opinions que els usuaris deixen sobre la nostra empresa, les m\u00e9s importants seran les que els usuaris deixin en el nostre perfil de My Business, tant de les positives com les negatives. Aix\u00ed que cal tenir molt en compte les opinions dels usuaris, i facilitar-los que les facin.<\/p>\n<p>I finalment el SEO local on page, que \u00e9s el SEO que utilitzes en la teva pr\u00f2pia web d&#8217;empresa, les dades d&#8217;empresa com el tel\u00e8fon o lloc geogr\u00e0fic, han d&#8217;apar\u00e8ixer en totes les p\u00e0gines de la web, al peu de p\u00e0gina o a dalt, on prefereixis. Usa el nom de la teva ciutat o prov\u00edncia en les etiquetes title, la descripci\u00f3 i en el contingut, sempre que puguis, no fa falta for\u00e7ar-lo. I finalment usa l&#8217;esquema de marcat local per a ajudar a localitzar el teu situat local web en els resultats de les cerques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>El SEO local s&oacute;n un conjunt de t&egrave;cniques que van dirigides a augmentar la visibilitat d&#8217;una p&agrave;gina web, en les cerques d&#8217;informaci&oacute; rellevant per als usuaris en funci&oacute; d&#8217;on estiguin situats geogr&agrave;ficament. <\/span><\/p>\n","protected":false},"author":15,"featured_media":23630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1-300x199.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1-768x510.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1-1024x680.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seo-local-barcelona-madrid-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el SEO local i com millorar-ho - V3RTICE<\/title>\n<meta name=\"description\" content=\"Saps qu\u00e8 \u00e9s el SEU local i com millorar-ho? 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