{"id":3969,"date":"2019-02-28T00:00:00","date_gmt":"2019-02-27T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/02\/28\/que-es-anchor-text-o-text-ancora\/"},"modified":"2025-06-05T09:39:52","modified_gmt":"2025-06-05T07:39:52","slug":"que-es-anchor-text-o-text-ancora","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-anchor-text-o-text-ancora\/","title":{"rendered":"Qu\u00e8 \u00e9s anchor text o text ancora?"},"content":{"rendered":"<p>El anchor text, o text ancora, \u00e9s el text que podem veure en un enlla\u00e7 o hipervincle, el qual aporta informaci\u00f3 a la persona sobre el contingut al qual li volem redirigir i als motors de cerca. Els motors de cerca han millorat molt al llarg del temps, entre altres coses, han millorat en la manera d&#8217;optimitzar el <a href=\"\/comunicacio-digital-barcelona\">Marketing Online<\/a>\u00a0d&#8217;una web. Una d&#8217;aquestes m\u00e8triques, o factors de rellev\u00e0ncia que utilitzen per a crear-los, \u00e9s la rellev\u00e0ncia d&#8217;un link. La rellev\u00e0ncia d&#8217;aquest, dep\u00e8n de dos factors b\u00e0sicament, d&#8217;una banda de l&#8217;autoritat de la p\u00e0gina web de la qual ve el link, i per una altra de la qualitat del text del anchor text.<\/p>\n<p>Per a evitar penalitzacions, s&#8217;ha d&#8217;utilitzar el anchor de manera correcta, \u00e9s a dir ser el m\u00e9s natural possible, i buscar sempre la paraula clau exacta que millor convingui en cada enlla\u00e7. Sin\u00f3 Google, ho podria entendre com una mala pr\u00e0ctica o una mala praxi.<br \/>\nHi ha diferents tipus de anchor text, els quals es poden classificar de diferents maneres:<\/p>\n<p>&#8211; Naked o el que vindria\u00a0a ser el mateix, sense text d&#8217;ancora. Nom\u00e9s es mostra una URL.<br \/>\n&#8211; El gen\u00e8ric, que inclou paraules com per exemple &#8221; aquesta web&#8221;.<br \/>\n&#8211; Per paraula clau. Segons ens interessi posicionar una paraula clau o una altra, utilitzem un anchor text o un altre, i es trien aix\u00ed, els termes que vols ressaltar.<br \/>\n&#8211; Per nom. Quan est\u00e0 format per un text diferent als anteriors, i es t\u00e9 com a objectiu enlla\u00e7ar-ho a una marca o una p\u00e0gina web.<\/p>\n<h2>Quines eines et permeten saber els anchor text o text ancora?<\/h2>\n<p>Hi ha dues eines clau que et permeten con\u00e8ixer quins s\u00f3n elsanchor text o text ancora del teu web.<\/p>\n<p>En primera inst\u00e0ncia est\u00e0 Google Search Console, que et proporciona un control sobre els text ancora que t&#8217;enllacen. \u00c9s una de les millors opcions per a poder pre-visualitzar si hi ha un exc\u00e9s de anchor text, i poder evitar penalitzacions per part de Google.<\/p>\n<p>D&#8217;altra banda i com a opci\u00f3 alternativa trobem Ahrefs. Aquesta eina ajuda a tenir un bon posicionament SEO\u00a0i pel conseg\u00fcent un bon posicionament web. A m\u00e9s d&#8217;altres funcions, aporta dades molt interessants. Permet observar de manera intu\u00eftiva i visual un n\u00favol de paraules amb elsanchor text que apunten cap a la nostra p\u00e0gina. I permet tamb\u00e9, distribuir les diferents paraules, classificant-les per p\u00e0gina, proporci\u00f3 i domini.<\/p>\n<h2>Com optimitzar els anchor text o text ancora?<\/h2>\n<p>A part de la import\u00e0ncia dels enlla\u00e7os interns, no cal oblidar l&#8217;enlla\u00e7at extern, ja que aquest \u00e9s un dels factors m\u00e9s importants pel que al posicionament SEU es refereix.<\/p>\n<p>A continuaci\u00f3 es mostraran algunes de les maneres d&#8217;optimitzar les teves anchor text o text d&#8217;ancora:<\/p>\n<p>&#8211; No usar la keyword exacta totes les vegades, ja que Google podria considerar-ho com SPAM. Aix\u00ed que, utilitza tamb\u00e9, de tant en tant, paraules clau gen\u00e8riques.<br \/>\n&#8211; Abans que enlla\u00e7ar els teus anchor text o text d&#8217;ancora a lahome, enlla\u00e7a-les a p\u00e0gines concretes, ja que aix\u00ed podr\u00e0s refor\u00e7ar l&#8217;enlla\u00e7at intern alhora que millors de manera exponencial l&#8217;experi\u00e8ncia de l&#8217;usuari.<br \/>\n&#8211; Has d&#8217;aportar valor d&#8217;alguna manera o una altra amb el text dels enlla\u00e7os amb les paraules clau, ja que els motors de cerca disputen tots els links. Han de fer-se de la manera m\u00e9s natural possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>El <\/span><span>anchor<\/span><span> <\/span><span>text<\/span><span>, o text ancora, &eacute;s el text que podem veure en un enlla&ccedil; o <\/span><span>hipervincle<\/span><span>, el qual aporta informaci&oacute; a la persona sobre el contingut al qual li volem redirigir i als motors de cerca. <\/span><\/p>\n","protected":false},"author":15,"featured_media":23628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1-300x300.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-anchor-text-o-texto-ancla-1.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s anchor text o text ancora? - V3RTICE<\/title>\n<meta name=\"description\" content=\"El anchor text, o text ancora, \u00e9s el text que podem veure en un enlla\u00e7 o enlla\u00e7. 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