{"id":3968,"date":"2019-02-21T00:00:00","date_gmt":"2019-02-20T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/02\/21\/reputacio-online\/"},"modified":"2025-06-05T09:39:53","modified_gmt":"2025-06-05T07:39:53","slug":"reputacio-online","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/reputacio-online\/","title":{"rendered":"Reputaci\u00f3 online. Qu\u00e8 \u00e9s i com millorar-la."},"content":{"rendered":"

En els dies que vivim, la reputaci\u00f3 online \u00e9s un factor que moltes empreses, ja siguin grans o petites, tenen en compte a l’hora de dur a terme la seva estrat\u00e8gia de M\u00e0rqueting Online<\/a>. D’aquest factor, depenen la gran majoria de vendes i, conseq\u00fcentment, de la facturaci\u00f3 anual de la marca.<\/p>\n

No obstant aix\u00f2, encara que \u00e9s un aspecte molt important en el qual molts negocis ja estan treballant, existeixen molts altres que no saben com millorar-la. D’aquesta manera, a continuaci\u00f3 us expliquem qu\u00e8 \u00e9s la reputaci\u00f3 online i tots els secrets i consells per a millorar-la.<\/p>\n

Qu\u00e8 \u00e9s la reputaci\u00f3 online.<\/h2>\n

En el moment que tens una web, portal, negoci, empresa o marca en l’entorn digital, ja t’est\u00e0s exposant a opinions i reviews dels altres usuaris d’Internet, sobre els products o serveis que est\u00e0s tractant d’oferir.<\/p>\n

Per tant, la reputaci\u00f3 online consisteix en el manteniment i resoluci\u00f3 de tots els esments i opinions negatives que t\u00e9 la marca en Internet. \u00c9s a dir, dins d’Internet entenem les xarxes socials, Google, p\u00e0gines webs, blogs, portals, mitjans de comunicaci\u00f3 i altres fonts externes capaces de crear contingut negatiu per a la marca.<\/p>\n

En la gran majoria d’empreses o marques la persona encarregada de dur a terme la reputaci\u00f3 digital, dins d’un pla de M\u00e0rqueting Digital, \u00e9s elCommunity Manager. A m\u00e9s, aquest c\u00e0rrec tamb\u00e9 s’ocupa de la dinamitzaci\u00f3 de les xarxes socials de la marca i de la creaci\u00f3 de contingut di\u00e0riament o regularment. Al cap i a la fi, ning\u00fa millor que l’encarregat de les comunitats online per a ocupar-se de les opinions negatives dels usuaris.<\/p>\n

Aix\u00ed doncs, per a acabar amb l’explicaci\u00f3 sobre el significat de la reputaci\u00f3 online, la marca ha de donar import\u00e0ncia per a cuidar la identitat digital de la persona o empresa per a evitar crisi de reputaci\u00f3 i comentaris negatius de la resta de persones.<\/p>\n

Com millorar la reputaci\u00f3 online.<\/h2>\n

Per a millorar la reputaci\u00f3 online, en V3rtice tenim una metodologia que mai ens ha fallat. L’objectiu principal consta de tres fases:<\/p>\n

Analitzar tot el contingut negatiu que s’ha creat en Internet<\/h3>\n

Per a monitorar la informaci\u00f3 negativa de la marca i poder solucionar-ho es duen a terme les seg\u00fcents accions:<\/p>\n

    \n
  • S’analitzen les p\u00e0gines web i les seccions de not\u00edcies de Google en qu\u00e8 hagin esmentat el nom de marca\/empresa.<\/li>\n
  • S’analitzen les seccions de llibres, blogs, f\u00f2rums, aplicacions i v\u00eddeos de Google i Youtuberespectivament.<\/li>\n
  • S’analitzen les imatges a trav\u00e9s de la \u201ccerca per imatge\u201d de Google. D’aquesta manera, es pot preveure si alguna empresa est\u00e0 suplantant la identitat per internet.<\/li>\n
  • S’analitzen les xarxes socials, sobretot, Facebook, Twitter i Linkedin.<\/li>\n<\/ul>\n

    Esborrar de Internet tot el contingut negatiu de la marca<\/h3>\n

    Per a esborrar d’internet tot el contingut negatiu, es duen a terme les seg\u00fcents accions correctives:<\/p>\n

      \n
    • Eliminaci\u00f3 del contingut negatiu posant-se en contacte amb el propietari que ha pujat aquest contingut.<\/li>\n
    • Depenent de la resposta del webmaster es prenen mesures a trav\u00e9s de sol\u00b7licituds de Google o procediments judicials, depenent de cada cas.<\/li>\n
    • Depenent d’on es trobi aquesta informaci\u00f3, per exemple en un foto, debat o blog, es procedeix a l’explicaci\u00f3 i aclariment del contingut negativa de la marca donis d’un punt de vista positiu.<\/li>\n
    • Posicionament org\u00e0nic de landings EMD. Aix\u00f2 vol dir la creaci\u00f3 i posicionament de p\u00e0gines webs expressos amb un domini format per la paraula clau a posicionar, per exemple: marca-opiniones.com. D’aquesta manera, s’aconsegueix despla\u00e7ar el contingut prejudicial cap a la segona o tercera p\u00e0gina on el p\u00fablic no arriba.<\/li>\n<\/ul>\n

      Mantenir Internet neta de contingut negatiu sobre la marca.<\/h3>\n

      Per a mantenir internet neta de contingut negatiu, es duen a terme les seg\u00fcents accions correctives:<\/p>\n

        \n
      • Monitorar di\u00e0riament per a con\u00e8ixer a temps qualsevol situaci\u00f3 de plagi, frau o suplantaci\u00f3 d’identitat. Si es controla a temps la creaci\u00f3 de contingut negatiu, ser\u00e0 m\u00e9s f\u00e0cil parar-ho.<\/li>\n
      • Fidelizar als clients i fer que deixin una opini\u00f3, dialogar amb ells o rebre un feedback constructiu perqu\u00e8 hagi contingut de qualitat en xarxes socials i Google.<\/li>\n<\/ul>\n

        Aix\u00ed que si est\u00e0s buscant una ag\u00e8ncia de comunicaci\u00f3 perqu\u00e8 et mantingui, supervisi i millori tota la reputaci\u00f3 online de la teva marca, m\u00e9s a baix tens un formulari per a posar-te en contacte amb nostros i comen\u00e7ar el teu projecte al m\u00e9s aviat possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

        En els dies que vivim, la reputació online és un factor que moltes empreses, ja siguin grans o petites, tenen en compte a l’hora de dur a terme la seva estratègia de Màrqueting Online. D’aquest factor, depenen la gran majoria de vendes i, conseqüentment, de la facturació anual de la marca.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1-1024x682.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/reputacion-online-1.jpg"},"yoast_head":"\nReputaci\u00f3 online. 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