{"id":3964,"date":"2019-02-05T00:00:00","date_gmt":"2019-02-04T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/02\/05\/que-es-el-social-media-o-el-social-media-optimization\/"},"modified":"2025-06-05T09:39:54","modified_gmt":"2025-06-05T07:39:54","slug":"que-es-el-social-media-o-el-social-media-optimization","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-el-social-media-o-el-social-media-optimization\/","title":{"rendered":"Qu\u00e8 \u00e9s el SMO o el Social Media Optimization?"},"content":{"rendered":"<p>El SMO o Social Media Optimization\u00a0\u00e9s aquella part del <a href=\"\/comunicacio-digital-barcelona\">M\u00e0rqueting Digital<\/a>\u00a0enfocada a dissenyar l&#8217;estrat\u00e8gia de m\u00e0rqueting de la web perqu\u00e8 faciliti l&#8217;acc\u00e9s a les <a href=\"\/gestio-amb-influencers\">xarxes socials<\/a>\u00a0i al contrari. En altres paraules, s\u00f3n totes aquelles mesures web que envien i reben tr\u00e0nsit de les xarxes socials. Aix\u00f2 es pot aconseguir de moltes maneres, com per exemple, a trav\u00e9s de botons de compartir al final de cada publicaci\u00f3 del blog, les icones de les xarxes socials en elheader i footer de la web, la creaci\u00f3 de blogs amb tem\u00e0tiques propenses a viralitzar-se, etc.<\/p>\n<p>Abans de continuar explicant el significat, concepte i estrat\u00e8gia SMO o Social Media Optimization, cal esmentar que \u00e9s un tipus d&#8217;estrat\u00e8gia digital que s&#8217;ha de complementar amb el SEO (posicionament org\u00e0nic de les p\u00e0gines est\u00e0tiques d&#8217;una web i les p\u00e0gines din\u00e0miques del blog), el SEM (publicitat digital dissenyada i duta a terme per la xarxa de cerca i display dels motors de cerca de Google) i el SMM (dinamitzaci\u00f3 de la xarxes socials i la seva escolta activa dels usuaris per a la resoluci\u00f3 de dubtes i consultes).<\/p>\n<h2>Factors importants del SMM o Social Media Optimization<\/h2>\n<p>En l&#8217;ag\u00e8ncia de comunicaci\u00f3 i publicitat V3rtice, treballem amb els nostres clients en el disseny i posada en marxa d&#8217;estrat\u00e8gies de SMM o Mitjans socials Optimization. El que vol dir que la nostra experi\u00e8ncia en aquest sector est\u00e0 m\u00e9s que provada. D&#8217;aquesta manera, hem decidit explicar-vos quins s\u00f3n els factors importants del SMM o Mitj\u00e0 socialOptimization que hem de tenir en compte:<\/p>\n<h3>Botons de compartir i icones de xarxes socials<\/h3>\n<p>Un factor important per al SMO \u00e9s facilitar l&#8217;acc\u00e9s de tr\u00e0nsit de les xarxes socials cap a la web, igual que donis de la web cap a les xarxes socials. Aquesta via de tr\u00e0nsit \u00e9s una de les quals es pot incrementar exponencialment, encara que no sol durar a llarg termini. Per a poder potenciar aquestes vies de tr\u00e0nsit, es recomana posar botons de compartir en xarxes socials al final de cada publicaci\u00f3 del blog i posar les icones socials en el header i footer de la web.<\/p>\n<h3>Contingut del blog<\/h3>\n<p>Altre dels factor importants per al SMO o Mitj\u00e0 socialOptimization \u00e9s la tem\u00e0tica dels blogs. Si els temes s\u00f3n modes o tend\u00e8ncies del moment ser\u00e0 molt m\u00e9s probable que es viralize i es tingui un increment exponencial de tr\u00e0nsit cap a la web. En Internet, hi ha milers d&#8217;eines per a explorar i descobrir contingut que s&#8217;ha viralitzat en altres pa\u00efsos i que es pot viralitzar en el teu.<\/p>\n<h3>Meta etiquetes per al blog<\/h3>\n<p>Finalment, un dels factors importants \u00e9s codificar correctament el contingut del blog a trav\u00e9s de les fiqui etiquetes. Ens referim a les etiquetes del t\u00edtol, descripci\u00f3 i imatge del blog perqu\u00e8 quan es comparteixi i difongui per les xarxes socials, es mostri una targeta de visita amb tota la informaci\u00f3 de l&#8217;article del blog.<\/p>\n<h2>SMM o Social Media Optimization\u00a0a Barcelona<\/h2>\n<p>Est\u00e0s interessant a contractar els serveis d&#8217;una estrat\u00e8giaSMO o Social Media Optimization? En V3rtice comptem amb l&#8217;experi\u00e8ncia i recursos que necessites perqu\u00e8 la teva campanya de SMO triomfi i abast les metes previstes. No dubtis m\u00e9s i emplena el formulari que tens m\u00e9s a baix perqu\u00e8 ens posem en contacte amb tu i sense comprom\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El SMO o Social Media Optimization &eacute;s aquella part del M&agrave;rqueting Digital enfocada a dissenyar l&#8217;estrat&egrave;gia de m&agrave;rqueting de la web perqu&egrave; faciliti l&#8217;acc&eacute;s a les xarxes socials i al contrari.<\/p>\n","protected":false},"author":15,"featured_media":23646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1-300x199.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1-768x510.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/que-es-el-smo-o-el-social-media-optimization-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el SMO o el Social Media Optimization? 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