{"id":3961,"date":"2019-01-04T00:00:00","date_gmt":"2019-01-03T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2019\/01\/04\/inbound-marketing-a-barcelona\/"},"modified":"2025-06-05T09:39:54","modified_gmt":"2025-06-05T07:39:54","slug":"inbound-marketing-a-barcelona","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/inbound-marketing-a-barcelona\/","title":{"rendered":"Inbound Marketing a Barcelona"},"content":{"rendered":"<div class=\"traductor-textarea form-group\">\n<div class=\"textarea-desti col-xs-12 col-sm-6\">\n<div class=\"form-control second-textarea\">\n<p>El Inbound M\u00e0rqueting \u00e9s la t\u00e8cnica de combinar estrat\u00e8gies de M\u00e0rqueting i Publicitat d&#8217;una manera pull, \u00e9s a dir, d&#8217;una manera no abusiva ni intrusiva per al client. L&#8217;objectiu \u00e9s cuidar a l&#8217;usuari i acompanyar-lo des del principi del proc\u00e9s de compra fins al final de la transacci\u00f3, amb les seves possibles devolucions o segones compres. Per a dir-ho d&#8217;una manera m\u00e9s clara, es tractar d&#8217;atreure el client a trav\u00e9s d&#8217;accions de comunicaci\u00f3 i de m\u00e0rqueting de continguts personalitzats, segons en la fase que es trobi dins del proc\u00e9s de compra. Per aquesta ra\u00f3, el Inbound M\u00e0rqueting a Barcelona ha crescut tant any rere any, a causa del canvi de les estrat\u00e8gies de M\u00e0rqueting push feia un M\u00e0rqueting pull. D&#8217;aquesta manera, hem decidit crear aquest article per al blog de V3rtice, amb la finalitat d&#8217;explicar i donar-vos uns consells b\u00e0sics perqu\u00e8 entengueu a la perfecci\u00f3 en qu\u00e8 consisteix el Inbound M\u00e0rqueting.<\/p>\n<h2>Com funciona el Inbound M\u00e0rqueting?<\/h2>\n<p>El Inbound M\u00e0rqueting \u00e9s un factor clau en tota estrat\u00e8gia de comunicaci\u00f3 i publicitat d&#8217;una marca o empresa. La base \u00e9s el proc\u00e9s de compra, les seves fases i els clients. Hem de tenir totalment clars aquests punts, ja que l&#8217;estrat\u00e8gia girar\u00e0 al voltant d&#8217;aquests. La finalitat \u00e9s identificar la necessitat de l&#8217;usuari en cada fase i atreure&#8217;l a trav\u00e9s de la creaci\u00f3 de contingut personalitzat, posicionament SEO i altres accions de M\u00e0rqueting Online. D&#8217;aquesta manera, \u00e9s imprescindible generar contingut de qualitat personalitzat a l&#8217;usuari i f\u00e0cil d&#8217;entendre. Al final, si no entenen del tot el producte o servei en q\u00fcesti\u00f3, tot el m\u00e0rqueting d&#8217;atracci\u00f3 no haur\u00e0 servit per a res.<\/p>\n<p>Per tot l&#8217;esmentat anteriorment, abans de comen\u00e7ar, hem de dur a terme un pla de Inbound M\u00e0rqueting per a aconseguir maximitzar les conversions i atreure futurs clients. D&#8217;aquesta manera, el pla aquesta format per quatre punts:<\/p>\n<h3>1. Atracci\u00f3<\/h3>\n<p>La primera acci\u00f3 a realitzar \u00e9s dur a terme estrat\u00e8gies de m\u00e0rqueting de continguts, xarxes socials, SEO i SEM. Com veus, l&#8217;objectiu \u00e9s atreure clients a trav\u00e9s de diferents accions, diferents plataformes online i en diferents empla\u00e7aments digitals. Totes les accions a realitzar depenen de la fase del proc\u00e9s de compra en qu\u00e8 es trobi el client que volem atreure.<\/p>\n<h3>2. Conversi\u00f3<\/h3>\n<p>A continuaci\u00f3, els objectius van orientats a aconseguir generar leads, registres o compres, a trav\u00e9s de processos i t\u00e8cniques perqu\u00e8 convertir aquelles visites a la web, en possibles clients potencials. Per a complir amb els objectius, se solen utilitzar formats com els ebooks, els webinars, els v\u00eddeos o les plantilles descargables.<\/p>\n<h3>3. Eduaci\u00f3n<\/h3>\n<p>En aquest punt s&#8217;automatitzen i personalitzen l&#8217;enviament de correus electr\u00f2nics feia els clients. Cada enviament es personalitza depenent de la fase del proc\u00e9s de compra en qu\u00e8 es troba el client. Per a aconseguir les metes fixades, les empreses prenen diferents t\u00e8cniques com el lead scoring, ellead nurturing, el retargeting o la personalitzaci\u00f3 de continguts de la web.<\/p>\n<h3>4. Fidelitzaci\u00f3<\/h3>\n<p>Finalment, en aquest punt es tracta de mantenir als clients que han finalitzat el proc\u00e9s de compra, oferir-los informaci\u00f3 \u00fatil per a pr\u00f2ximes compres i continuar captant nous clients. Les empreses utilitzen estrat\u00e8gies de cross-selling, up-selling i fidelitzaci\u00f3, per a aconseguir complir amb els objectius.<\/p>\n<h2>On contractar serveis de Inbound M\u00e0rqueting a Barcelona?<\/h2>\n<p>En V3rtice, ag\u00e8ncia de comunicaci\u00f3 i publicitat, comptem amb tot un departament encarregat de portar estrat\u00e8gies deInbound M\u00e0rqueting a Barcelona. Comptem amb serveis de posicionament SEO, SEM, anal\u00edtica web, xarxes socials, generaci\u00f3 de leads o conversions, desenvolupo web i campanyes de publicitat digital. Aix\u00ed que si tens una empresa, ja sigui gran, mitjana o petita, no dubtis a contactar amb nosaltres. Estarem encantats d&#8217;ajudar-te a aconseguir les teves metes i a optimitzar la teva estrat\u00e8gia de Inbound\u00a0M\u00e0rqueting.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>El <\/span><span>Inbound<\/span><span> M&agrave;rqueting &eacute;s la t&egrave;cnica de combinar estrat&egrave;gies de M&agrave;rqueting i Publicitat d&#8217;una manera <\/span><em>pull<\/em><span>, &eacute;s a dir, d&#8217;una manera no abusiva ni intrusiva per al client.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1-1024x683.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/inbound-marketing-en-barcelona-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound Marketing a Barcelona - V3RTICE<\/title>\n<meta name=\"description\" content=\"Una estrat\u00e8gia de inbound m\u00e0rqueting a Barcelona \u00e9s essencial per a l&#039;\u00e8xit de qualsevol negoci. 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