{"id":3957,"date":"2018-12-04T00:00:00","date_gmt":"2018-12-03T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/12\/04\/campanya-de-publicitat-per-a-nadal\/"},"modified":"2025-06-05T09:39:55","modified_gmt":"2025-06-05T07:39:55","slug":"campanya-de-publicitat-per-a-nadal","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/","title":{"rendered":"Factors per a una bona campanya de publicitat per a Nadal"},"content":{"rendered":"<p>S&#8217;acosta nadal i les marques ja estan llan\u00e7ant les seves campanyes nadalenques als mitjans. S\u00f3n \u00e8poques familiars, plenes d&#8217;alegries, tristeses en algun que un altre cas, per\u00f2 sempre embolicades de tendresa i felicitat. Cada empresa aprofita les campanyes de nadal per destacar els seus valors i per donar \u00e8mfasis en aquesta \u00e8poca que tant entendreix al p\u00fablic. Per\u00f2, ens adonem que t\u00e8cniques i t\u00e0ctiques, de publicitat per a Nadal, utilitzen les marques? En el blog de V3rtice d&#8217;avui, us vam mostrar algunes claus per a una bona campanya de publicitat nadalenca.<\/p>\n<h2>Idees de campanyes de publicitat per a Nadal<\/h2>\n<p>A continuaci\u00f3 us vam mostrar una s\u00e8rie d&#8217;idees perqu\u00e8 us inspireu en les vostres campanyes per a nadal.<\/p>\n<h3>S&#8217;ofereix descomptes per a Nadal?<\/h3>\n<p>Molta de la publicitat per a Nadal que solem veure, cont\u00e9 algun tipus de descompte en el producte estavella o en algun tipus de servei. \u00c9s el cas del menjar. En Nadal el nivell adquisitiu de vegades \u00e9s una mica m\u00e9s alt del que pot tenir qualsevol fam\u00edlia: el pernil ib\u00e8ric, les gambes, gall dindi, cabrit, etc. \u00c9s un fet que gr\u00e0cies a la publicitat dels supermercats, el p\u00fablic decideix on comprar, a trav\u00e9s del que ha vist en la publicitat.<\/p>\n<h3>La utilitzaci\u00f3 de la figura familiar<\/h3>\n<p>Altres campanyes publicit\u00e0ries nadalenques opten per la fam\u00edlia i mostrar el costat fonamental del nadal: la uni\u00f3 familiar. \u00c9s el cas d&#8217;aquells productes espec\u00edfics del nadal. La volta a casa d&#8217;aquells que estan fora durant tot l&#8217;any, familiars llunyans, regals d&#8217;experi\u00e8ncies, etc.<\/p>\n<h3>Canvi de borses simples a borses nadalenques<\/h3>\n<p>La publicitat ens la trobem en cada pas que donem. Molts establiments opten per un canvi de la seva borsa tradicional amb el logo del negoci, a borses plenes d&#8217;\u00edtems nadalencs, que canvien per complet l&#8217;est\u00e8tica.<\/p>\n<h3>M\u00fasica nadalenca per a les teves o\u00efdes<\/h3>\n<p>Altres campanyes opten per fer virals els seus anuncis a trav\u00e9s de la m\u00fasica i el ball. \u00c9s inevitable escoltar nadales i recordar nadal, vells temps i sopars infinits amb els familiars. Aquesta publicitat intenta provocar en l&#8217;espectador emocions fortes, tant entranyables com a felices.<\/p>\n<h3>El paper m\u00e9s important del nadal: els nens<\/h3>\n<p>Una figura molt utilitzada s\u00f3n els nens. I \u00e9s que, Qu\u00e8 seria del nadal sense els nens? Ells aporten felicitat, frescor i alegria. En moltes campanyes publicit\u00e0ries, els nens s\u00f3n protagonistes o tenen un paper secundari, per\u00f2 sempre estan presents. Fins avui el blog de V3rtice, esperem que us hagi agradat aquest blog i ens veiem en el seg\u00fcent. Fins a la propera!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>S&#8217;acosta nadal i les marques ja estan llan&ccedil;ant les seves campanyes nadalenques als mitjans. S&oacute;n &egrave;poques familiars, plenes d&#8217;alegries, tristeses en algun que un altre cas, per&ograve; sempre embolicades de tendresa i felicitat. Cada empresa aprofita les campanyes de nadal per destacar els seus valors i per donar &egrave;mfasis en aquesta &egrave;poca que tant entendreix al p&uacute;blic.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Factors per a una bona campanya de publicitat per a Nadal - V3RTICE<\/title>\n<meta name=\"description\" content=\"En el blog de V3rtice de hoy, os mostramos algunas claves para una buena campa\u00f1a de publicidad navide\u00f1a. \u00bfQuieres saber m\u00e1s?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Factors per a una bona campanya de publicitat per a Nadal - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"En el blog de V3rtice de hoy, os mostramos algunas claves para una buena campa\u00f1a de publicidad navide\u00f1a. \u00bfQuieres saber m\u00e1s?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-03T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:39:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"Factors per a una bona campanya de publicitat per a Nadal\",\"datePublished\":\"2018-12-03T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:39:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/\"},\"wordCount\":468,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/campana-publicidad-para-navidad-1.jpg\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/\",\"name\":\"Factors per a una bona campanya de publicitat per a Nadal - V3RTICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/campana-publicidad-para-navidad-1.jpg\",\"datePublished\":\"2018-12-03T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:39:55+00:00\",\"description\":\"En el blog de V3rtice de hoy, os mostramos algunas claves para una buena campa\u00f1a de publicidad navide\u00f1a. \u00bfQuieres saber m\u00e1s?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/campana-publicidad-para-navidad-1.jpg\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/campana-publicidad-para-navidad-1.jpg\",\"width\":1000,\"height\":667,\"caption\":\"bolas \u00e1rbol de navidad\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/campanya-de-publicitat-per-a-nadal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Factors per a una bona campanya de publicitat per a Nadal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"name\":\"V3RTICE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\",\"name\":\"V3RTICE\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"width\":386,\"height\":442,\"caption\":\"V3RTICE\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\",\"name\":\"B3rtriz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"caption\":\"B3rtriz\"},\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/author\\\/beatriz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Factors per a una bona campanya de publicitat per a Nadal - V3RTICE","description":"En el blog de V3rtice de hoy, os mostramos algunas claves para una buena campa\u00f1a de publicidad navide\u00f1a. \u00bfQuieres saber m\u00e1s?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/","og_locale":"ca_ES","og_type":"article","og_title":"Factors per a una bona campanya de publicitat per a Nadal - V3RTICE","og_description":"En el blog de V3rtice de hoy, os mostramos algunas claves para una buena campa\u00f1a de publicidad navide\u00f1a. \u00bfQuieres saber m\u00e1s?","og_url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/","og_site_name":"V3RTICE","article_published_time":"2018-12-03T23:00:00+00:00","article_modified_time":"2025-06-05T07:39:55+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","type":"image\/jpeg"}],"author":"B3rtriz","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"B3rtriz","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/#article","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/"},"author":{"name":"B3rtriz","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591"},"headline":"Factors per a una bona campanya de publicitat per a Nadal","datePublished":"2018-12-03T23:00:00+00:00","dateModified":"2025-06-05T07:39:55+00:00","mainEntityOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/"},"wordCount":468,"commentCount":0,"publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","articleSection":["Sin categor\u00eda"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/","url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/","name":"Factors per a una bona campanya de publicitat per a Nadal - V3RTICE","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/#primaryimage"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","datePublished":"2018-12-03T23:00:00+00:00","dateModified":"2025-06-05T07:39:55+00:00","description":"En el blog de V3rtice de hoy, os mostramos algunas claves para una buena campa\u00f1a de publicidad navide\u00f1a. \u00bfQuieres saber m\u00e1s?","breadcrumb":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/#primaryimage","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campana-publicidad-para-navidad-1.jpg","width":1000,"height":667,"caption":"bolas \u00e1rbol de navidad"},{"@type":"BreadcrumbList","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-de-publicitat-per-a-nadal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/v3rtice.srvcactus.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Factors per a una bona campanya de publicitat per a Nadal"}]},{"@type":"WebSite","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","name":"V3RTICE","description":"","publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v3rtice.srvcactus.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization","name":"V3RTICE","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","width":386,"height":442,"caption":"V3RTICE"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591","name":"B3rtriz","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","caption":"B3rtriz"},"url":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/"}]}},"_links":{"self":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/comments?post=3957"}],"version-history":[{"count":1,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3957\/revisions"}],"predecessor-version":[{"id":19046,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3957\/revisions\/19046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media\/23678"}],"wp:attachment":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media?parent=3957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/categories?post=3957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/tags?post=3957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}