{"id":3948,"date":"2018-11-09T00:00:00","date_gmt":"2018-11-08T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/11\/09\/la-importancia-de-la-publicitat-en-2018\/"},"modified":"2025-06-05T09:39:56","modified_gmt":"2025-06-05T07:39:56","slug":"la-importancia-de-la-publicitat-en-2018","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-importancia-de-la-publicitat-en-2018\/","title":{"rendered":"La import\u00e0ncia de la publicitat en 2018"},"content":{"rendered":"<div style=\"text-align: justify;\">Com\u00a0<a title=\"ag\u00e8ncia publicitat Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia publicitat Barcelona<\/a> especialitzada en\u00a0<a title=\"comunicaci\u00f3 digital\" href=\"\/comunicacio-digital-barcelona\">comunicaci\u00f3 digital<\/a> tenim sempre molt presenta la intencionalitat que han de tenir els nostres missatges. En aquest sentit, la comunicaci\u00f3 \u00e9s el pilar principal de cadascun dels elements d&#8217;una ag\u00e8ncia, per\u00f2 no hem d&#8217;oblidar-nos de la import\u00e0ncia de la publicitat. A continuaci\u00f3 us expliquem el perqu\u00e8.<\/div>\n<div style=\"text-align: justify;\">En un context canviant com l&#8217;actual, en el qual la relaci\u00f3 anunciant-marca-consumidor \u00e9s tan diferent de la de fa anys, la creativitat i innovaci\u00f3 en els mitjans ha de ser \u00fanica i diferent, fins i tot en un terreny tan allunyat, a priori, com la recerca. Per aix\u00f2, l&#8217;efic\u00e0cia publicit\u00e0ria ha cobrat avui dia m\u00e9s import\u00e0ncia que mai. Molts anunciants dubten de l&#8217;impacte de la seva publicitat i de com augmenten, gr\u00e0cies a ella, els beneficis de l&#8217;empresa.<\/div>\n<div style=\"text-align: justify;\">En aquest sentit, conv\u00e9 estudiar el mercat i investigar els gustos dels consumidors, aix\u00ed com els mitjans de comunicaci\u00f3 que consumeixen cadascun d&#8217;ells amb major o menys freq\u00fc\u00e8ncia (i en quins moments del dia), i sobretot l&#8217;efecte que la publicitat emesa en diversos mitjans t\u00e9 sobre ells.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, les xarxes socials s&#8217;han convertit en un canal perfecte per arribar al p\u00fablic potencial de qualsevol servei i producte, ja que en elles es troben centenars de milers de persones de diferents targets. Aprofitar el potencial que ofereixen les xarxes \u00e9s alguna cosa que fan totes les empreses, per\u00f2 per a aix\u00f2 cal comen\u00e7ar definint aquest target o cosa equivalent: saber a qui dirigir-se tenint en compte aspectes com l&#8217;edat, la situaci\u00f3 geogr\u00e0fica, els seus interessos o gustos.<\/div>\n<div style=\"text-align: justify;\">El treball publicitari en el mig f\u00edsic segueix resultant bastant important. Un sistema que a m\u00e9s ja \u00e9s conegut per tots i que les seves pr\u00e0ctiques i t\u00e0ctiques efectives s\u00f3n de sobres conegudes per les grans companyies. Potser la publicitat offline no es tracti d&#8217;alguna cosa tan nova ni ofereixi uns coneixements tan rics com els que el dia d&#8217;avui brinda el posicionament en l\u00ednia. No obstant aix\u00f2, sempre hi ha lloc per a la innovaci\u00f3 en aquest sentit.<\/div>\n<div style=\"text-align: justify;\">Per a qualsevol empresa, sigui de l&#8217;\u00e0mbit que sigui, \u00e9s un error no considerar de vital import\u00e0ncia una estrat\u00e8gia de m\u00e0rqueting offline convencional. Aquest sistema de publicitat tamb\u00e9 pot reportar innombrables beneficis i incrementar les vendes. Les seves t\u00e8cniques no han quedat obsoletes en absolut, sin\u00f3 que resulten tan rellevants i necess\u00e0ries com sempre.<\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el blog d&#8217;avui en v3rtice. Com a ag\u00e8ncia de publicitat de Barcelona especialitzada en comunicaci\u00f3 digital sabem de la seva import\u00e0ncia per\u00f2 esperem que h\u00e0giu pogut veure alguns dels \u00edtems que nosaltres tenim sempre presents.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia publicitat Barcelona especialitzada en comunicaci&oacute; digital tenim sempre molt presenta la intencionalitat que han de tenir els nostres missatges. En aquest sentit, la comunicaci&oacute; &eacute;s el pilar principal de cadascun dels elements d&#8217;una ag&egrave;ncia, per&ograve; no hem d&#8217;oblidar-nos de la import&agrave;ncia de la publicitat. A continuaci&oacute; us expliquem el perqu&egrave;.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1-300x207.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/noticia-5-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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