{"id":3945,"date":"2018-10-26T00:00:00","date_gmt":"2018-10-25T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/10\/26\/com-fer-un-storyboard-per-a-un-video-publicitari\/"},"modified":"2025-06-05T09:39:57","modified_gmt":"2025-06-05T07:39:57","slug":"com-fer-un-storyboard-per-a-un-video-publicitari","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-un-storyboard-per-a-un-video-publicitari\/","title":{"rendered":"Com fer un storyboard per a un v\u00eddeo publicitari?"},"content":{"rendered":"
Com\u00a0ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0v\u00eddeos publicitaris<\/a> seguim una estrat\u00e8gia per a tots aquells v\u00eddeos publicitaris que els nostres clients ens demanen. La millor manera d’organitzar aquest tipus de v\u00eddeos \u00e9s mitjan\u00e7ant una estructura pr\u00e8via, senzilla i efectiva perqu\u00e8 tots els desitjos del client estiguin presents.<\/div>\n
Per poder aconseguir tots aquests objectius ens centrem en la figura del storyboard. Un storyboard est\u00e0 format per una s\u00e8rie de dibuixos mostrats en seq\u00fc\u00e8ncia amb l’objectiu de servir de guia per, visualitzar una animaci\u00f3 abans de realitzar-se o filmar-se. Aquest storyboard inclou instruccions o anotacions que serviran perqu\u00e8 l’equip de treball desenvolupi dins d’un pla establert.<\/div>\n
A partir de la figura del storyboard, el director del v\u00eddeo publicitari pot segmentar el seu enregistrament sense seguir estrictament l’ordre l\u00f2gic de la trama. \u00c9s per aquest motiu que un storyboard es basa en una idea b\u00e0sica i organitza els seg\u00fcents aspectes: escena, enquadrament, seq\u00fc\u00e8ncia, temps i comentaris.<\/div>\n
En aquest element \u00e9s principal l’escena perqu\u00e8 \u00e9s el que es dibuixa. L’escena \u00e9s l’acci\u00f3 que succeeix en el dibuix amb els objectius animats. Aquesta acci\u00f3 est\u00e0 fixada en un moment ben al comen\u00e7ament b\u00e9 durant el seu transcurs. A m\u00e9s, la fixada de l’escena ha de ser representativa del que s’est\u00e0 explicant. D’altra banda, l’enquadrament dins del dibuix de l’escena \u00e9s molt important perqu\u00e8 s’ha d’emmarcar el que l’objectiu de la c\u00e0mera va a veure. En aquesta zona \u00e9s on es desembolica l’acci\u00f3 del relat.<\/div>\n
D’altra banda, la seq\u00fc\u00e8ncia \u00e9s la relaci\u00f3 que hi ha entre un dibuix i el seg\u00fcent. Entre un i un altre dibuix hi ha una acci\u00f3 o simplement un pas del temps. A m\u00e9s, com m\u00e9s detall es representi menor ser\u00e0 la seq\u00fc\u00e8ncia que existeixi, ja que en el quadre a quadre es veuran les accions m\u00e9s detalladament.<\/div>\n
I d’altra banda, el temps ordena i atorga durada a cada escena i al mateix temps que transcorre entre cadascuna. En el cas d’un v\u00eddeo publicitari \u00e9s necessari tenir en compte els fotogrames per segon que s\u00f3n necessaris per donar moviment a una imatge. Menys fotogrames faran que el moviment representat sembli m\u00e9s lent i m\u00e9s fotografies representaran un moviment m\u00e9s r\u00e0pid que el real.<\/div>\n
I fins aqu\u00ed el blog d’avui de V3rtice. Com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en v\u00eddeos publicitaris esperem que h\u00e0giu pogut descobrir alguns elements claus a l’hora de desenvolupar un storyboard.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com agència comunicació Madrid especialitzada en vídeos publicitaris seguim una estratègia per a tots aquells vídeos publicitaris que els nostres clients ens demanen. La millor manera d’organitzar aquest tipus de vídeos és mitjançant una estructura prèvia, senzilla i efectiva perquè tots els desitjos del client estiguin presents.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny & Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1-768x433.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/00-domestika-storyboards-para-cine-y-publicidad-con-pablo-buratti-1.jpg"},"yoast_head":"\nCom fer un storyboard per a un v\u00eddeo publicitari? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Per a la realitzaci\u00f3 de storyboards seguim una estrat\u00e8gia que es basa en una estructura pr\u00e8via, senzilla i efectiva. 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