{"id":3944,"date":"2018-10-25T00:00:00","date_gmt":"2018-10-24T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/10\/25\/la-il%c2%b7lustracio-com-a-eina-en-una-agencia-de-publicitat\/"},"modified":"2025-06-05T09:39:57","modified_gmt":"2025-06-05T07:39:57","slug":"la-il%c2%b7lustracio-com-a-eina-en-una-agencia-de-publicitat","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-illustracio-com-a-eina-en-una-agencia-de-publicitat\/","title":{"rendered":"La il\u00b7lustraci\u00f3 com a eina en una ag\u00e8ncia de publicitat"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0<a title=\"disseny gr\u00e0fic\" href=\"\/disseny-grafic-barcelona\">disseny gr\u00e0fic<\/a> tenim la intenci\u00f3 de cada vegada m\u00e9s anar ampliant els sectors i la manera en la qual treballem. Un dels nostres objectius \u00e9s oferir als nostres clients la millor manera en la qual poden vendre els seus productes o serveis en l&#8217;\u00e0mbit de disseny. I en aquest cas, un dels millors exemples \u00e9s l&#8217;\u00fas de la il\u00b7lustraci\u00f3 dins del disseny gr\u00e0fic.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">La il\u00b7lustraci\u00f3 \u00e9s el dibuix o imatge que adorna o documenta el text. Estampa, gravat o dibuix un llibre i que a m\u00e9s forma part d&#8217;un component gr\u00e0fic que complementa o real\u00e7a el text. Les il\u00b7lustracions s\u00f3n imatges associades amb paraules i es poden introduir imatges que porten un missatge, com les pintures rupestres i els mosaics religiosos. En aquest sentit, amb aquestes indicacions es pot introduir la il\u00b7lustraci\u00f3 en qualsevol element del disseny.<\/div>\n<div style=\"text-align: justify;\">En el cas de la il\u00b7lustraci\u00f3 podem trobar diferents tipus com per exemple:<\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li><strong>Cient\u00edfica:<\/strong> Com el seu nom indica, \u00e9s la que apareix en els llibres cient\u00edfics i t\u00e9 l&#8217;objectiu de poder aclarir la informaci\u00f3 que apareix en el text. Per exemple, si s&#8217;est\u00e0 estudiant una lli\u00e7\u00f3 d&#8217;anatomia d&#8217;una determinada part del cos, pot apar\u00e8ixer una imatge per il\u00b7lustrar els coneixements i fer-los m\u00e9s f\u00e0cils de comprendre.<\/li>\n<li><strong>Il\u00b7lustraci\u00f3 liter\u00e0ria:<\/strong> En els llibres sempre ens trobarem amb una portada que il\u00b7lustra part del contingut amb el qual ens anem a trobar, com una esp\u00e8cie de resum englobat en una sola imatge. En alguns llibres, sobretot els destinats per a nens, podem trobar m\u00e9s il\u00b7lustracions perqu\u00e8 s&#8217;imaginin una determinada escena amb major facilitat.<\/li>\n<li><strong>Il\u00b7lustraci\u00f3 publicit\u00e0ria:<\/strong> I aquest tipus d&#8217;il\u00b7lustraci\u00f3 \u00e9s a la qual ens hem estat referint en la major part de l&#8217;article i \u00e9s que amb ella podem crear des de cartells, envasos, productes&#8230; donant informaci\u00f3 que \u00e9s molt f\u00e0cil i r\u00e0pida de ser entesa.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\">Amb aquests tres aspectes de la il\u00b7lustraci\u00f3 podem desenvolupar diferents serveis dins del disseny gr\u00e0fic. No obstant aix\u00f2, el m\u00e9s indicat \u00e9s el de la il\u00b7lustraci\u00f3 publicit\u00e0ria per poder desenvolupar m\u00e9s formats que permetin a les empreses vendre els seus productes o serveis. Des de cartells fins a qualsevol t\u00e8cnica innovadora comptar\u00e0 amb algun element d&#8217;il\u00b7lustraci\u00f3.<\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el blog d&#8217;avui en v3rtice. Com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en disseny gr\u00e0fic esperem que h\u00e0giu pogut observar algunes de les principals caracter\u00edstiques de la il\u00b7lustraci\u00f3 i el seu \u00fas en el disseny gr\u00e0fic.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en disseny gr&agrave;fic tenim la intenci&oacute; de cada vegada m&eacute;s anar ampliant els sectors i la manera en la qual treballem. Un dels nostres objectius &eacute;s oferir als nostres clients la millor manera en la qual poden vendre els seus productes o serveis en l&#8217;&agrave;mbit de disseny. I en aquest cas, un dels millors exemples &eacute;s l&#8217;&uacute;s de la il&middot;lustraci&oacute; dins del disseny gr&agrave;fic.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor-300x150.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor-768x384.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/we-run-nikefito-holloway-al-ajicolor.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La il\u00b7lustraci\u00f3 com a eina en una ag\u00e8ncia de publicitat - V3RTICE<\/title>\n<meta name=\"description\" content=\"Descobreix com la il\u00b7lustraci\u00f3 dona vida a productes i serveis dels nostres clients. 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