{"id":3943,"date":"2018-10-24T00:00:00","date_gmt":"2018-10-23T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/10\/24\/com-crear-un-baner\/"},"modified":"2025-06-05T09:39:58","modified_gmt":"2025-06-05T07:39:58","slug":"com-crear-un-baner","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-crear-un-baner\/","title":{"rendered":"Com crear un b\u00e0ner?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com\u00a0<a title=\"ag\u00e8ncia publicitat Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia publicitat Barcelona<\/a> especialitzada en\u00a0<a title=\"disseny gr\u00e0fic\" href=\"\/disseny-grafic-barcelona\">disseny gr\u00e0fic<\/a> coneixem les principals estrat\u00e8gies de comunicaci\u00f3 digital les eines que poden desenvolupar-se als diferents portals webs. En aquest cas una de les claus de l&#8217;\u00e8xit \u00e9s el disseny del b\u00e0ner, ja que ha de cridar l&#8217;atenci\u00f3 amb el seu disseny i la seva informaci\u00f3 en un primer moment per a tots els clients potencials.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">En aquest cas, un bon b\u00e0ner ha de ser cridaner i creatiu. A m\u00e9s ha de tenir un call to action clar i rellevant per no resultar massa invasiu. D&#8217;altra banda, si es vol dissenyar un b\u00e0ner, s&#8217;ha de seguir una s\u00e8rie de passos per poder elaborar-ho de manera clara, senzilla i efectiva. El primer consell \u00e9s afegir elements que cridin molt l&#8217;atenci\u00f3. Un dels elements que millor funcionen \u00e9s canviar el tipus de lletra, especialment funciona b\u00e9 perqu\u00e8 la tipografia que s&#8217;utilitzi ha de formar part del b\u00e0ner.<\/div>\n<div style=\"text-align: justify;\">Un altre dels consells que funciona molt b\u00e9 \u00e9s jugar amb les grand\u00e0ries i la disposici\u00f3 dels elements. Poder distribuir de manera estrat\u00e8gia el contingut i la forma del b\u00e0ner perqu\u00e8 cridi l&#8217;atenci\u00f3 del p\u00fablic permet poder administrar correctament. D&#8217;altra banda, l&#8217;\u00fas de colors cridaners ser\u00e0 un altre factor molt important en el desenvolupament de l&#8217;\u00e8xit del b\u00e0ner. Encara que sembli mentida hi ha certs colors que generen m\u00e9s visibilitat que uns altres.<\/div>\n<div style=\"text-align: justify;\">En aquest sentit, el disseny del b\u00e0ner a m\u00e9s de cridar l&#8217;atenci\u00f3 tamb\u00e9 ha de guardar relaci\u00f3 amb la imatge de la nostra marca. Es pot fer-ho utilitzant els colors corporatius, logo o adre\u00e7a web, per\u00f2 sobretot el llenguatge emprat ha de tenir conson\u00e0ncia amb l&#8217;empleat per la nostra marca. A m\u00e9s, \u00e9s important que es consultin i s&#8217;adapten a les restriccions t\u00e8cniques de cada mitj\u00e0 on es vulgui apar\u00e8ixer i especialment al format i pes.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, els b\u00e0ners est\u00e0tics han de tenir un missatge molt potent i un disseny molt cridaner, ja que tenen menys efectivitat en passar m\u00e9s desapercebuts que els anuncis animats, que tendeixen a tenir major facilitat per capturar l&#8217;atenci\u00f3 de l&#8217;usuari internauta. En aquest aspecte l&#8217;elecci\u00f3 d&#8217;un b\u00e0ner est\u00e0tic o animat \u00e9s molt important i s&#8217;ha de prendre la decisi\u00f3 correcta depenent del client.<\/div>\n<div style=\"text-align: justify;\">Amb aquests consells ja es poden desenvolupar b\u00e0ners que funcionessin. Per aquest motiu s&#8217;ha de donar regna solta a la imaginaci\u00f3 i la creativitat per ser diferent. I fins aqu\u00ed el blog de V3rtice, com a ag\u00e8ncia de publicitat de Barcelona especialitzada en disseny gr\u00e0fic esperem que h\u00e0giu pogut observar m\u00e9s elements per crear bons b\u00e0ners.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia publicitat Barcelona especialitzada en disseny gr&agrave;fic coneixem les principals estrat&egrave;gies de comunicaci&oacute; digital les eines que poden desenvolupar-se als diferents portals webs. En aquest cas una de les claus de l&#8217;&egrave;xit &eacute;s el disseny del b&agrave;ner, ja que ha de cridar l&#8217;atenci&oacute; amb el seu disseny i la seva informaci&oacute; en un primer moment per a tots els clients potencials.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1-300x192.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1-768x491.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5bad58fd1cb55-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com crear un b\u00e0ner? - V3RTICE<\/title>\n<meta name=\"description\" content=\"A V3rtice apostem perqu\u00e8 el disseny del b\u00e0ner de cridi l&#039;atenci\u00f3 als teus clients potencials! 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