{"id":3942,"date":"2018-10-23T00:00:00","date_gmt":"2018-10-22T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/10\/23\/com-tenir-una-bona-relacio-amb-els-mitjans-de-comunicacio\/"},"modified":"2025-06-05T09:39:58","modified_gmt":"2025-06-05T07:39:58","slug":"com-tenir-una-bona-relacio-amb-els-mitjans-de-comunicacio","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-tenir-una-bona-relacio-amb-els-mitjans-de-comunicacio\/","title":{"rendered":"Com tenir una bona relaci\u00f3 amb els mitjans de comunicaci\u00f3?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0<a title=\"gabinet de premsa\" href=\"\/gabinet-de-premsa-barcelona\">gabinet de premsa<\/a> sabem que la relaci\u00f3 amb els mitjans de comunicaci\u00f3 \u00e9s molt important per poder gestionar accions i essencials b\u00e0sics per a qualsevol empresa, marca o instituci\u00f3 que vulgui apar\u00e8ixer en els mitjans de comunicaci\u00f3.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">La gesti\u00f3 amb els mitjans de comunicaci\u00f3 \u00e9s essencial per a qualsevol gabinet de premsa. Aquests s\u00f3n coneguts tamb\u00e9 conegut com a assessoria de premsa, gabinet de mitjans, gabinet de relacions amb els mitjans entre altres, i s\u00f3n uns organismes que s&#8217;encarreguen de gestionar totes les sol\u00b7licituds d&#8217;informaci\u00f3 dels mitjans de comunicaci\u00f3, aix\u00ed com de realitzar relacions proactives amb aquests amb els objectius de difondre determinats missatges.<\/div>\n<div style=\"text-align: justify;\">La gesti\u00f3 de la comunicaci\u00f3 amb la premsa pot estar integrada o b\u00e9 en el departament de comunicaci\u00f3 d&#8217;una empresa o instituci\u00f3, o b\u00e9 en un departament espec\u00edfic de relaci\u00f3 amb la premsa. En el primer cas, s&#8217;incorporar\u00e0 dins d&#8217;una \u00e0rea que treballa la comunicaci\u00f3 tan externa (premsa) com a interna (corporativa); en el segon es crea un gabinet encarregat exclusivament de la relaci\u00f3 amb la premsa.<\/div>\n<div style=\"text-align: justify;\">D&#8217;aquesta manera, la gesti\u00f3 pot ser interna o externa, contractant els serveis d&#8217;un gabinet de comunicaci\u00f3 que pugui mostrar-se en diferents situacions que permetin saber diferents estrat\u00e8gies a crear. En qualsevol cas, \u00e9s necessari que aquest departament existeixi i que, qualsevol organitzaci\u00f3, instituci\u00f3, partit pol\u00edtic, grup social o ONG compti amb un equip hum\u00e0 dedicat a gestionar la comunicaci\u00f3 de premsa d&#8217;aquesta.<\/div>\n<div style=\"text-align: justify;\">Per tant, l&#8217;equip hum\u00e0 que gestioni les sol\u00b7licituds dels mitjans de comunicaci\u00f3 ha d&#8217;estar formada per un equip de periodistes i comunicadors perqu\u00e8 puguin desenvolupar diferents estrat\u00e8gies i aix\u00ed aconseguir el nombre m\u00e9s gran d&#8217;impactes en mitjans de comunicaci\u00f3 que tinguin relaci\u00f3 amb l&#8217;empresa, marca o instituci\u00f3.<\/div>\n<div style=\"text-align: justify;\">En aquest sentit, els gabinets de comunicaci\u00f3 s\u00f3n el nexe d&#8217;uni\u00f3 entre l&#8217;organitzaci\u00f3 i els mitjans de comunicaci\u00f3 i constitueixen una pe\u00e7a clau en l&#8217;estrat\u00e8gia de comunicaci\u00f3 de qualsevol organitzaci\u00f3. Per tant, aquests equips utilitzen diferents elements per transmetre informaci\u00f3 als mitjans mitjan\u00e7ant notes de premsa, comunicats de premsa, dossiers de premsa, rodes de premsa entre altres.<\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el post d&#8217;avui en v3rtice. Com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en gabinet de premsa esperem que h\u00e0giu pogut con\u00e8ixer una mica m\u00e9s la import\u00e0ncia de tenir una bona relaci\u00f3 amb els mitjans de comunicaci\u00f3 en un gabinet de comunicaci\u00f3.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en gabinet de premsa sabem que la relaci&oacute; amb els mitjans de comunicaci&oacute; &eacute;s molt important per poder gestionar accions i essencials b&agrave;sics per a qualsevol empresa, marca o instituci&oacute; que vulgui apar&egrave;ixer en els mitjans de comunicaci&oacute;.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12-300x199.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-12.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com tenir una bona relaci\u00f3 amb els mitjans de comunicaci\u00f3? 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