{"id":3937,"date":"2018-10-16T00:00:00","date_gmt":"2018-10-15T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/10\/16\/com-crear-un-logo-per-a-una-institucio-publica-les-claus\/"},"modified":"2025-06-05T09:39:59","modified_gmt":"2025-06-05T07:39:59","slug":"com-crear-un-logo-per-a-una-institucio-publica-les-claus","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-crear-un-logo-per-a-una-institucio-publica-les-claus\/","title":{"rendered":"Com crear un logo per a una instituci\u00f3 p\u00fablica? Les claus"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a\u00a0<a href=\"\/agencia-comunicacio-barcelona\">ag\u00e8ncia de publicitat de Barcelona<\/a> especialitzada en\u00a0<a title=\"disseny gr\u00e0fic\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/agencia-de-diseno-y-audiovisual\/\">disseny gr\u00e0fic<\/a>\u00a0coneixem com quins s\u00f3n els principals tips que s&#8217;han de desenvolupar en l&#8217;elaboraci\u00f3 d&#8217;un logo per a una instituci\u00f3 p\u00fablica. Visi\u00f3, missi\u00f3 i valors s\u00f3n tres dels motius que s&#8217;han d&#8217;intentar plasmar en logotip perqu\u00e8 representi a la instituci\u00f3 p\u00fablica.<\/div>\n<div style=\"text-align: justify;\">Si no es construeix una imatge de marca coherent i adequada, es podria estar perjudicant al desenvolupament de qualsevol tipus d&#8217;instituci\u00f3 p\u00fablica. El logo \u00e9s l&#8217;element gr\u00e0fic que identifica la teva marca i serveix perqu\u00e8 la imatge que vols donar de la instituci\u00f3 sigui recognoscible i es pugui identificar amb els serveis que aquesta ofereix. A continuaci\u00f3, anem a detallar quins han de ser els elements principals en la creaci\u00f3 d&#8217;un logo per a una instituci\u00f3 p\u00fablica.<\/div>\n<div style=\"text-align: justify;\">La senzillesa \u00e9s el pilar fonamental de qualsevol bon logo. Els elements gr\u00e0fics que componen el logo han de ser pocs i clars, recorrent a formes, colors i tipografies que ho dotin d&#8217;expressivitat i identitat. La simplicitat ha d&#8217;estar associada a la facilitat d&#8217;identificar el logotip amb la instituci\u00f3 p\u00fablica.<\/div>\n<div style=\"text-align: justify;\">La coher\u00e8ncia va desenvolupar un sentiment de proximitat i benestar en els usuaris i possibles clients de la instituci\u00f3. Per tant, el logo ha de ser representatiu de la imatge corporativa i coherent amb els colors i formes a utilitzar en tots els materials de la teva marca. Est ha de reflectir la caracter\u00edstica principal de la instituci\u00f3 d&#8217;una manera senzilla.<\/div>\n<div style=\"text-align: justify;\">De la mateixa manera, l&#8217;objectiu principal d&#8217;un logotip \u00e9s que sigui recordat, per la qual cosa hem de destacar els valors fonamentals de la instituci\u00f3 de manera que quedin reflectits el m\u00e9s fidelment possible en una imatge. Per aquest motiu s&#8217;ha de crear un estil i disseny propi que permeti relacionar i identificar r\u00e0pidament el disseny amb la instituci\u00f3.<\/div>\n<div style=\"text-align: justify;\">Avui m\u00e9s que mai, les organitzacions necessiten realitzar accions que contribueixin a crear una imatge d&#8217;elles atractiva, moderna i propera alhora que socialment compromesa, la responsabilitat social corporativa \u00e9s tamb\u00e9 un element important a destacar en les organitzacions d&#8217;avui dia que forma part tamb\u00e9 del projecte global d&#8217;identitat corporativa de la instituci\u00f3.<\/div>\n<div style=\"text-align: justify;\">I \u00e9s que, al final, un logo acaba sent una primera presa de contacte entre instituci\u00f3 i possible client, i amb el pas del temps aquest logo es converteix en un element diferenciador. I fins a aqu\u00ed el post d&#8217;avui en v3rtice, esperem que h\u00e0giu pogut observar els consells que us oferim per a la creaci\u00f3 d&#8217;un logo per a una instituci\u00f3 p\u00fablica.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat de Barcelona especialitzada en&nbsp;<\/span>disseny gr&agrave;fic<span>&nbsp;<\/span><span>coneixem com quins s&oacute;n els principals tips que s&#8217;han de desenvolupar en l&#8217;elaboraci&oacute; d&#8217;un logo per a una instituci&oacute; p&uacute;blica. Visi&oacute;, missi&oacute; i valors s&oacute;n tres dels motius que s&#8217;han d&#8217;intentar plasmar en logotip perqu&egrave; representi a la instituci&oacute; p&uacute;blica.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/5-octubre-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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