{"id":3936,"date":"2018-10-03T00:00:00","date_gmt":"2018-10-02T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/10\/03\/branding-amb-baix-pressupost-es-possible\/"},"modified":"2025-06-05T09:39:59","modified_gmt":"2025-06-05T07:39:59","slug":"branding-amb-baix-pressupost-es-possible","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/branding-amb-baix-pressupost-es-possible\/","title":{"rendered":"Branding amb baix pressupost? \u00c9s possible"},"content":{"rendered":"
Com a\u00a0ag\u00e8ncia de publicitat de Barcelona<\/a>, sabem que el branding \u00e9s fonamental per crear una identitat de la marca, per fer que el p\u00fablic d’una empresa relacioni aquesta amb uns determinats valors i idees positius. Per aix\u00f2, \u00e9s important que no solament les grans empreses inverteixin en branding, sin\u00f3 tamb\u00e9 les pimes ja que genera confian\u00e7a, visibilitat i nous ingressos.<\/div>\n
Avui en el blog de V3rtice<\/a> us parlarem de qu\u00e8 \u00e9s el branding i de com aconseguir fer branding amb molt poc pressupost. El branding podria definir-se com el proc\u00e9s de construcci\u00f3 d’una marca a trav\u00e9s d’una s\u00e8rie d’accions comunicatives. Encara que les bases de construcci\u00f3 d’una marca s’estableixen en els primers anys d’una empresa, en el dia a dia la marca tamb\u00e9 va evolucionant i, per aix\u00f2, cal treballar constantment amb la imatge de la marca.<\/div>\n
En aquest sentit, el branding <\/a>\u00e9s important tant per a les grans marques, com per a les petites ja que permet a una companyia diferenciar-se de les altres i d’aquesta manera, assegurar la seva exist\u00e8ncia. Per\u00f2 \u00e9s possible realitzar un branding si es t\u00e9 poc pressupost? La resposta \u00e9s clara i contundent: s\u00ed \u00a0El primer pas que haur\u00e0s de fer \u00e9s analitzar el teu negoci, fer-te una s\u00e8rie de preguntes com qui som, com ens veu el nostre p\u00fablic i on volem arribar. D’aquesta manera, ser\u00e0 m\u00e9s f\u00e0cil dissenyar l’estrat\u00e8gia a seguir.<\/div>\n
El segon pas ser\u00e0 crear un missatge que reflecteixi el valor de la marca. Aquest missatge haur\u00e0 de ser clar i directe, de manera que el client quan pensi en l’empresa la relacioni directament amb uns valors determinats. El missatge haur\u00e0 de tenir sempre present les necessitats del consumidor, per\u00f2 tamb\u00e9 haur\u00e0 de ser coherent i honest. Aquest missatge es veur\u00e0 reflectit tant en campanyes, a la p\u00e0gina web i en cada acci\u00f3 que realitzi la companyia.<\/div>\n
Per\u00f2 sens dubte, les estrat\u00e8gies m\u00e9s econ\u00f2miques per a les petites i mitjanes empreses sense molt de pressupost seran les online. Per promocionar un negoci a les xarxes socials i tamb\u00e9 en google, s\u00f3n molt \u00fatils els adwords, que consisteixen en anuncis que es paguen per cada clic que fa l’usuari. En aquests adwords es pot incloure el missatge del que parl\u00e0vem anteriorment i reflectir com volem que el nostre p\u00fablic ens vegi.<\/div>\n
D’altra banda, una manera de donar-se a con\u00e8ixer \u00e9s a trav\u00e9s de la creaci\u00f3 de continguts en blogs o webs que sigui rellevant per al p\u00fablic i que es posicioni en els cercadors a trav\u00e9s de paraules clau. Aix\u00ed per saber qu\u00e8 \u00e9s el que m\u00e9s cerca al p\u00fablic sobre un determinat tema s\u00f3n clau les eines de monitoratge i creaci\u00f3 d’alertes com google analytics.<\/div>\n
En conclusi\u00f3, el branding \u00e9s un proc\u00e9s clau perqu\u00e8 una empresa es doni a con\u00e8ixer i reflecteixi uns valors i una identitat positiva. No obstant aix\u00f2, encara que pugui semblar que el branding requereix de molta inversi\u00f3, no \u00e9s aix\u00ed. Solament cal saber definir com volem que ens vegi el p\u00fablic i seguir les estrat\u00e8gies que hem esmentat.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com a<\/span> <\/span>agència de publicitat de Barcelona, sabem que el branding és fonamental per crear una identitat de la marca, per fer que el públic d’una empresa relacioni aquesta amb uns determinats valors i idees positius. Per això, és important que no solament les grans empreses inverteixin en branding, sinó també les pimes ja que genera confiança, visibilitat i nous ingressos.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-octubre-1.jpg"},"yoast_head":"\nBranding amb baix pressupost? 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