{"id":3928,"date":"2018-09-20T00:00:00","date_gmt":"2018-09-19T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/09\/20\/saps-com-es-gestiona-una-exclusiva\/"},"modified":"2025-06-05T09:40:00","modified_gmt":"2025-06-05T07:40:00","slug":"saps-com-gestionar-una-exclusiva","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/saps-com-gestionar-una-exclusiva\/","title":{"rendered":"Saps com gestionar una exclusiva?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a>\u00a0tenim una relaci\u00f3 amb els mitjans de comunicaci\u00f3 molt present i directa. Aquesta relaci\u00f3 \u00e9s bidireccional i en moltes ocasions s&#8217;ha de tenir molt explica el paper de l&#8217;ag\u00e8ncia de comunicaci\u00f3 en els mitjans de comunicaci\u00f3. \u00c9s per aquest motiu que a continuaci\u00f3 anem a parlar sobre com s&#8217;ha de gestionar una exclusiva.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La gesti\u00f3 de les exclusives \u00e9s un dels grans dilemes de les ag\u00e8ncies de comunicaci\u00f3. Amb una exclusiva t&#8217;assegures una gran repercussi\u00f3 en un mitj\u00e0 de comunicaci\u00f3 clau, per un altre, la resta de mitjans es poden sentir menyspreats quan segurament s&#8217;hagin aportat en altres moments de la comunicaci\u00f3 que se&#8217;ls oferia. \u00c9s per aquest moment que sempre cal tenir molta cura de les formes en les quals es treballen i la forma d&#8217;oferir aquests tipus d&#8217;informacions.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Donar una not\u00edcia en exclusiva a un mitj\u00e0 estrat\u00e8gicament seleccionat ens assegura un control major del missatge i una major repercussi\u00f3 en el mitj\u00e0 triat d&#8217;acord a les necessitats del moment. D&#8217;aquesta forma, es garanteix que el missatge realment arribi al p\u00fablic al qual vol dirigir-se. \u00c9s essencial, a m\u00e9s, tenir una bona relaci\u00f3 amb els periodistes i mitjans de comunicaci\u00f3 per poder presentar els missatges claus de les not\u00edcies i arribar a nous angles de la informaci\u00f3 que pugui ser interessant.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Per contra, a vegades es pot c\u00f3rrer el risc que finalment la not\u00edcia no pugui sortir publicada aquest dia o que es dilati en el temps, per\u00f2 \u00e9s un risc menor lloc que s&#8217;ent\u00e9n que l&#8217;actualitat sempre mana. A m\u00e9s, es considera que l&#8217;exclusiva no ha de ser la f\u00f3rmula m\u00e9s recurrent en el marc d&#8217;una estrat\u00e8gia de relacions amb els mitjans. \u00c9s molt important trobar diferents angles de la not\u00edcia que puguin ser atractius per als mitjans de comunicaci\u00f3.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, una de les grans q\u00fcestions d&#8217;exclusives \u00e9s com justificar davant la resta de periodistes que s&#8217;hagi donat l&#8217;exclusiva al mitj\u00e0 correcte. Alguns dels arguments m\u00e9s utilitzats s\u00f3n que el mitj\u00e0 que ha rebut l&#8217;exclusiva havia perseguit m\u00e9s la informaci\u00f3, o d&#8217;altra banda, que aquest mitj\u00e0 t\u00e9 un coneixement major del sector o de l&#8217;activitat de la qual es parla. En aquest sentit, \u00e9s molt important posar l&#8217;accent en l&#8217;aspecte qualitatiu de la informaci\u00f3 que s&#8217;ofereix, ja que quan es busca una repercussi\u00f3 s&#8217;ha de realitzar amb un inter\u00e8s concret.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el blog d&#8217;avui en v3rtice, com a ag\u00e8ncia de comunicaci\u00f3 de Madrid, sabem que la relaci\u00f3 amb mitjans de comunicaci\u00f3 i periodistes \u00e9s diferent depenent de la informaci\u00f3 que es vagi a generar. Esperem que h\u00e0giu pogut veure i entendre el funcionament de com es gestiona una exclusiva.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com&nbsp;<\/span>ag&egrave;ncia comunicaci&oacute; Madrid<span>&nbsp;<\/span><span>tenim una relaci&oacute; amb els mitjans de comunicaci&oacute; molt present i directa. Aquesta relaci&oacute; &eacute;s bidireccional i en moltes ocasions s&#8217;ha de tenir molt explica el paper de l&#8217;ag&egrave;ncia de comunicaci&oacute; en els mitjans de comunicaci&oacute;. &Eacute;s per aquest motiu que a continuaci&oacute; anem a parlar sobre com s&#8217;ha de gestionar una exclusiva.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1-300x168.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porportadas-periodicos-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saps com gestionar una exclusiva? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Descobreix com gestionar una exclusiva. 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