{"id":3922,"date":"2018-09-07T00:00:00","date_gmt":"2018-09-06T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/09\/07\/oportunitat-per-a-la-publicitat-en-la-radio-digital\/"},"modified":"2025-06-05T09:40:24","modified_gmt":"2025-06-05T07:40:24","slug":"oportunitat-per-a-la-publicitat-a-la-radio-digital","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/oportunitat-per-a-la-publicitat-a-la-radio-digital\/","title":{"rendered":"Oportunitat per a la publicitat a la r\u00e0dio digital"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0<a title=\"planificaci\u00f3 de mitjans\" href=\"\/planificacio-mitjans-barcelona\">planificaci\u00f3 de mitjans<\/a> sabem de primera m\u00e0 les transformacions que han experimentat els mitjans de comunicaci\u00f3 i els nous h\u00e0bits que s&#8217;han generat en els consumidors. En aquesta ocasi\u00f3 ens ocuparem de la r\u00e0dio, ja que \u00e9s el mitj\u00e0 que ha sabut adaptar-se amb per\u00edcia dins de l&#8217;entorn digital que ens embolica, obrint aix\u00ed una oportunitat per a la publicitat.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Resulta curi\u00f3s mirar cap al passat i comprovar com tot ha evolucionat. La r\u00e0dio era un dels mitjans de comunicaci\u00f3 que estaven sentenciats a desapar\u00e8ixer. Aquest mitj\u00e0 que havia estat protagonista a principis del segle XX va caure despr\u00e9s de l&#8217;aparici\u00f3 de la televisi\u00f3 amb la seva capacitat hipnotitzadora d&#8217;audi\u00e8ncies, sense deixar de costat la poca capacitat de reinventar-se que va tenir la ind\u00fastria radiof\u00f2nica.<\/div>\n<div style=\"text-align: justify;\">Aquest sector venia molt copejat en els \u00faltims anys, ning\u00fa creia que amb la pres\u00e8ncia disruptiva d&#8217;Internet seria el mitj\u00e0 que s&#8217;adaptaria de manera m\u00e9s r\u00e0pida i efectiva als canvis del nou segle.<\/div>\n<div style=\"text-align: justify;\">La r\u00e0dio s&#8217;ha beneficiat gr\u00e0cies a les noves necessitats de continguts i a les noves maneres de consum, Internet i els m\u00f2bils li han donat una altra oportunitat al sector. Segons estudis el digital segueix aconseguint cada vegada m\u00e9s temps de consum, al contrari dels mitjans tradicionals que segueixen caient. La r\u00e0dio tradicional tamb\u00e9 ha anat en declivi.<\/div>\n<div style=\"text-align: justify;\">Per la seva banda, les dades s\u00f3n m\u00e9s optimistes per a la r\u00e0dio en format digital. En m\u00f2bil, la r\u00e0dio \u00e9s una de les protagonistes doncs supera els temps mitjans de consum de v\u00eddeo. Aquest boom que la r\u00e0dio ha aconseguit en el consum ha estat gr\u00e0cies als podcasts.<\/div>\n<div style=\"text-align: justify;\">Les dades apunten que Espanya \u00e9s el pa\u00eds del m\u00f3n on m\u00e9s gent escolta podcasts. S\u00f3n un nou element d&#8217;informaci\u00f3, entreteniment o divulgaci\u00f3 que s&#8217;escapen dels g\u00e8neres fins ara escoltats. \u00c9s per aquest motiu que cada vegada s\u00f3n m\u00e9s els afeccionats a aquests elements. La tecnologia ens permet introduir elements de la cultura tradicional com \u00e9s la r\u00e0dio en nous aspectes perqu\u00e8 pugui arribar la informaci\u00f3, els valors o el missatge el m\u00e9s lluny possible.<\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el post d&#8217;avui, com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en planificaci\u00f3 de mitjans, esperem que aquesta informaci\u00f3 sobre la ind\u00fastria dels podcasts t&#8217;hagi donat alguna idea de negoci. A m\u00e9s esperem que h\u00e0giu pogut veure una oportunitat en la ind\u00fastria dels podcasts, ja que les previsions a futur s\u00f3n bastant optimistes.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en planificaci&oacute; de mitjans sabem de primera m&agrave; les transformacions que han experimentat els mitjans de comunicaci&oacute; i els nous h&agrave;bits que s&#8217;han generat en els consumidors. En aquesta ocasi&oacute; ens ocuparem de la r&agrave;dio, ja que &eacute;s el mitj&agrave; que ha sabut adaptar-se amb per&iacute;cia dins de l&#8217;entorn digital que ens embolica, obrint aix&iacute; una oportunitat per a la publicitat.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1-300x300.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1-768x768.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1-1024x1024.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1-1536x1536.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/blogpodcastpost-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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