{"id":3908,"date":"2018-08-30T00:00:00","date_gmt":"2018-08-29T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/08\/30\/com-elaborar-un-pla-de-mitjans-en-una-agencia-comunicacio-madrid\/"},"modified":"2025-06-05T09:40:25","modified_gmt":"2025-06-05T07:40:25","slug":"elaborar-pla-de-mitjans-en-agencia-comunicacio-madrid","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/elaborar-pla-de-mitjans-en-agencia-comunicacio-madrid\/","title":{"rendered":"Com elaborar un pla de mitjans en una ag\u00e8ncia comunicaci\u00f3 Madrid"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0<a title=\"planificaci\u00f3 de mitjans\" href=\"\/planificacio-mitjans-barcelona\">planificaci\u00f3 de mitjans<\/a> estem preparats per a l&#8217;elaboraci\u00f3 de tot tipus d&#8217;estrat\u00e8gies amb mitjans de comunicaci\u00f3. En aquest cas s&#8217;ha d&#8217;organitzar de manera correcta i estrat\u00e8gica les accions i campanyes que es portessin en els mitjans per poder aconseguir els mitjans de comunicaci\u00f3.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Un pla de mitjans \u00e9s una de les parts m\u00e9s importants en la difusi\u00f3 d&#8217;una campanya publicit\u00e0ria duta a terme per una ag\u00e8ncia de m\u00e0rqueting, amb el qual s&#8217;encarregaran de concebre, analitzar i seleccionar els canals pels quals transmetran la informaci\u00f3 indicada al p\u00fablic apropiat al moment idoni.<\/div>\n<div style=\"text-align: justify;\">A causa que l&#8217;\u00e8xit d&#8217;un producte dep\u00e8n de diversos factors com s\u00f3n la presentaci\u00f3 d&#8217;idees brillants per vendre el producte, el pressupost del qual es disposi a l&#8217;hora de crear la presentaci\u00f3 del producte, el moment de llan\u00e7ament, etc. \u00c9s molt important saber com fer un pla de mitjans, ja que d&#8217;aix\u00f2 resultar\u00e0 una bona o mala campanya i els beneficis es veurien afectats al seu torn per les decisions que h\u00e0gim pres durant el desenvolupament del nostre pla de mitjans.<\/div>\n<div style=\"text-align: justify;\">En aquest sentit s&#8217;han de seguir un total de 9 passos:<\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Definir les objectives<\/li>\n<li>An\u00e0lisis del target<\/li>\n<li>Estrat\u00e8gia<\/li>\n<li>Canals<\/li>\n<li>Mitjans<\/li>\n<li>Definici\u00f3 del format<\/li>\n<li>Assignaci\u00f3 de pressupost<\/li>\n<li>Timing<\/li>\n<li>An\u00e0lisi del pla<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\">La planificaci\u00f3 de mitjans \u00e9s una de les quatre disciplines clau dins de la publicitat; juntament amb l&#8217;administraci\u00f3 dels comptes dels clients, la planificaci\u00f3 de marques i el desenvolupament creatiu. En general, la planificaci\u00f3 de mitjans \u00e9s un rol assignat a una ag\u00e8ncia externa; per\u00f2 algunes empreses opten per mantenir aquest proc\u00e9s de forma interna (dins de la mateixa empresa).<\/div>\n<div style=\"text-align: justify;\">Clarament, el pla de mitjans pot ser un document complex i que implica m\u00faltiples \u00e0rees d&#8217;especialitzaci\u00f3. Els planificadors de mitjans han de tenir sempre en compte l&#8217;audi\u00e8ncia, el temps, el missatge i la resposta desitjada; tot mentre es mantingui dins del pressupost per a mitjans.<\/div>\n<div style=\"text-align: justify;\">Per tant, la funci\u00f3 principal d&#8217;un pla de mitjans \u00e9s crear una campanya publicit\u00e0ria que aconsegueix el seu objectiu estrat\u00e8gic. Espec\u00edficament, un pla de mitjans publicitaris defineix els seus objectius de m\u00e0rqueting estrat\u00e8gic; escollint els canals de mitjans adequats per a la consecuci\u00f3 d&#8217;aquests objectius. Tamb\u00e9 ha d&#8217;identificar les t\u00e0ctiques publicit\u00e0ries que li permetran aconseguir els seus objectius; donades les limitacions dels canals dels mitjans triats.<\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el post d&#8217;avui en v3rtice com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en planificaci\u00f3 de mitjans esperem que h\u00e0giu pogut observar els passos b\u00e0sics per poder gestionar una planificaci\u00f3 de mitjans.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en planificaci&oacute; de mitjans estem preparats per a l&#8217;elaboraci&oacute; de tot tipus d&#8217;estrat&egrave;gies amb mitjans de comunicaci&oacute;. En aquest cas s&#8217;ha d&#8217;organitzar de manera correcta i estrat&egrave;gica les accions i campanyes que es portessin en els mitjans per poder aconseguir els mitjans de comunicaci&oacute;.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1-300x147.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/4-cursos-gratis-de-blockchain-para-periodistas-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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