{"id":3906,"date":"2018-09-10T00:00:00","date_gmt":"2018-09-09T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/09\/10\/les-relacions-publiques-al-mon-dels-influencers\/"},"modified":"2025-06-05T09:40:24","modified_gmt":"2025-06-05T07:40:24","slug":"les-relacions-publiques-al-mon-dels-influencers","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/les-relacions-publiques-al-mon-dels-influencers\/","title":{"rendered":"Les relacions p\u00fabliques al m\u00f3n dels influencers"},"content":{"rendered":"
\n

Com\u00a0ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0gesti\u00f3 amb influencers<\/a> coneixem la import\u00e0ncia dels influencers dins del m\u00f3n de les relacions p\u00fabliques. Cada vegada m\u00e9s, aquestes persones aconsegueixen moure a grans quantitats de masses en esdeveniments, llan\u00e7aments dels seus productes o en simples quedades organitzades per ells mateixos. \u00c9s per aquest motiu que les marques estan decidint comptar amb cada vegada m\u00e9s personatges rellevants en internet per poder dur a terme els seus objectius.<\/p>\n<\/div>\n

Enmig d’aquest panorama han nascut els anomenats influencers, que no s\u00f3n un fenomen nou, doncs sempre han existit en cada sector, persones capaces d’influir i saber comunicar el seu coneixement, per\u00f2 que ara cobra aspectes abans inimaginables pel seu abast, al mateix temps que els permet arribar de forma m\u00e9s directa a les seves audi\u00e8ncies.<\/div>\n
Aquestes figures de la comunicaci\u00f3 actual, s\u00f3n cada vegada m\u00e9s benvolgudes pels professionals del m\u00e0rqueting i la publicitat, per\u00f2 quin \u00e9s el rol que poden jugar en les Relacions P\u00fabliques? Doncs b\u00e9, avui en dies els influencers suposen un valor afegit al treball de desenvolupament de marca en l’\u00e0mbit de les relacions p\u00fabliques. En aquest sentit, cal destacar que la uni\u00f3 entre marca i “an\u00f2nims 2.0” \u00e9s la relaci\u00f3 id\u00f2nia en un entorn on el boca a boca s’ha tradu\u00eft en un nombre de comentaris o likes a les xarxes socials.<\/div>\n
En aquest sentit, els principals reptes que t\u00e9 una ag\u00e8ncia de comunicaci\u00f3 en el desenvolupament de les seves estrat\u00e8gies amb influencers dins del sector de les relacions p\u00fabliques s\u00f3n els seg\u00fcents. El primer repte que assumeixen les relacions p\u00fabliques \u00e9s enfrontar-se a una evoluci\u00f3 de la concepci\u00f3 tradicional de les mateixes i sortir de la seva zona de confort per generar una comunicaci\u00f3 que englobi el missatge de la marca, independentment del canal pel qual es transmet.<\/div>\n
Per tant, s’ha de comen\u00e7ar per agrupar totes les comunicacions de la marca i afermar les relacions als diferents canals de comunicaci\u00f3 ja siguin els tradicionals, com les relacions p\u00fabliques o els digitals, englobant xarxes socials i influencers. D’aquesta manera, s’ha de destacar la import\u00e0ncia de generar una alian\u00e7a amb un influencer la filosofia del qual i \u00e8tica est\u00e0 concorde a les de la marca, perqu\u00e8 en cas contrari, en lloc d’atreure a nous usuaris o consumidors, podria acabar perdent a aquells que ja s’identificaven i que podrien xocar o crear difer\u00e8ncies amb el personatge al qual se li encarrega la missi\u00f3 de promocionar.<\/div>\n
I fins aqu\u00ed el post d’avui en v3rtice, com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en gesti\u00f3 amb influencers, esperem que h\u00e0giu pogut entendre millor les accions de relacions p\u00fabliques que poden arribar a cap aquest tipus de personatges.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com agència comunicació Madrid especialitzada en gestió amb influencers coneixem la importància dels influencers dins del món de les relacions públiques. Cada vegada més, aquestes persones aconsegueixen moure a grans quantitats de masses en esdeveniments, llançaments dels seus productes o en simples quedades organitzades per ells mateixos. És per aquest motiu que les marques estan decidint comptar amb cada vegada més personatges rellevants en internet per poder dur a terme els seus objectius. <\/span><\/div>\n","protected":false},"author":15,"featured_media":23835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1-300x171.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1-768x439.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-20-1.jpg"},"yoast_head":"\nLes relacions p\u00fabliques al m\u00f3n dels influencers - 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