{"id":3905,"date":"2018-08-16T00:00:00","date_gmt":"2018-08-15T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/08\/16\/els-beneficis-dun-bon-proces-creatiu\/"},"modified":"2025-06-05T09:40:28","modified_gmt":"2025-06-05T07:40:28","slug":"els-beneficis-dun-bon-proces-creatiu","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/els-beneficis-dun-bon-proces-creatiu\/","title":{"rendered":"Els beneficis d&#8217;un bon proc\u00e9s creatiu"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<div>Com a\u00a0<a title=\"ag\u00e8ncia de publicitat de Madrid\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Madrid<\/a>\u00a0sabem que per poder desenvolupar una idea cada persona segueix un proc\u00e9s creatiu diferent i les fases i passos d&#8217;aquest poden determinar el fet que la idea aconsegueixi tenir \u00e8xit o fracassi.<\/div>\n<div>Qu\u00e8 \u00e9s el proc\u00e9s creatiu? \u00c9s el conjunt de fases que s&#8217;han de seguir per aplicar la creativitat i la generaci\u00f3 d&#8217;idees davant d&#8217;un problema o repte a resoldre. Aquest proc\u00e9s no \u00e9s f\u00e0cil de realitzar a causa de que la persona necessita realitzar una an\u00e0lisi mental per tractar de donar llum a l&#8217;obstacle amb el qual s&#8217;ha trobat. No \u00e9s lineal, \u00e9s circular i aix\u00f2 vol dir que es pot tornar al principi sempre i en aquest es produeixen una s\u00e8rie de processos intermedis que ens permeten arribar a una conclusi\u00f3.<\/div>\n<div>Al cap i a la fi cada individu segueix el seu propi proc\u00e9s creatiu que dependr\u00e0 de les seves habilitats mentals, els seus coneixements i la seva personalitat. El fet que siguin diferents no vol dir que no puguin aconseguir l&#8217;\u00e8xit, tots s\u00f3n v\u00e0lids.<\/div>\n<div>Malgrat aix\u00f2 diversos autors i te\u00f2rics al llarg dels anys han realitzat una an\u00e0lisi d&#8217;aquest tema i han tractat de definir unes fases que tots seguim en el moment en qu\u00e8 ens enfrontem a aquest problema.<\/div>\n<div>Graham Wallas en el seu llibre &#8220;L&#8217;art del pensament&#8221; divideix el proc\u00e9s en 4 etapes, la primera es basa en una preparaci\u00f3 on l&#8217;individu recull informaci\u00f3 i utilitza els coneixements que posseeix, la segona etapa \u00e9s la incubaci\u00f3 on es pensa en totes les idees i va seguida d&#8217;una inspiraci\u00f3 en la qual es troba una soluci\u00f3 per al problema. Finalment aquesta l&#8217;elaboraci\u00f3 on acaba l&#8217;activitat creativa i es desenvolupa la idea.<\/div>\n<div>Alex Osborno primer te\u00f2ric a emprar el terme &#8220;Brainstorming&#8221; distingeix 6 fases en el proc\u00e9s creatiu, una primera d&#8217;orientaci\u00f3 seguida de la preparaci\u00f3 on es recull el material necessari, una tercera d&#8217;an\u00e0lisi on s&#8217;organitza i escull la informaci\u00f3 necess\u00e0ria, seguidament es passa a una fase d&#8217;incubaci\u00f3 i una de s\u00edntesi on es desenvolupa la idea i finalment una d&#8217;avaluaci\u00f3 on es mira el resultat.<\/div>\n<div><\/div>\n<div>Webb Young en el llibre &#8220;T\u00e8cniques de producci\u00f3 d&#8217;idees&#8221; estableix 5 etapes, en la primera es realitza una recerca del material per poder dur a terme el proc\u00e9s, a continuaci\u00f3 es fa una incubaci\u00f3 i una elaboraci\u00f3 mental per triar les idees \u00fatils i les que no ens poden servir i organitzar els nostres pensaments, finalment s&#8217;aconsegueix un enllumenament a la idea on aquesta queda definida ia continuaci\u00f3 de configura i es desenvolupa per aix\u00ed poder enfrontar-nos al obstacle davant del qual ens trobem.<\/div>\n<div><\/div>\n<div>\n<p>Les caracter\u00edstiques personals de cada individu defineixen el cam\u00ed a seguir en aquest proc\u00e9s, per\u00f2 en la majoria dels casos de forma inconscient se segueix alguna de les fases dels autors que han abordat el tema i que han aconseguit establir uns passos per facilitar la realitzaci\u00f3 d&#8217;aquest proc\u00e9s d&#8217;an\u00e0lisi mental amb fins comunicatius.<\/p>\n<p>I fins aqu\u00ed el post d&#8217;avui V3rtice, esperem que us serveixi d&#8217;ajuda en el moment d&#8217;haver de desenvolupar una idea o enfrontar-se a un repte i que us permeti treballar l&#8217;eina i habilitat de la creativitat.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a&nbsp;<\/span>ag&egrave;ncia de publicitat de Madrid<span>&nbsp;<\/span><span>sabem que per poder desenvolupar una idea cada persona segueix un proc&eacute;s creatiu diferent i les fases i passos d&#8217;aquest poden determinar el fet que la idea aconsegueixi tenir &egrave;xit o fracassi.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porfoto-2.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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