{"id":3904,"date":"2018-08-14T00:00:00","date_gmt":"2018-08-13T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/08\/14\/els-packagings-estiuencs\/"},"modified":"2025-06-05T09:40:28","modified_gmt":"2025-06-05T07:40:28","slug":"els-packagings-estiuencs","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/els-packagings-estiuencs\/","title":{"rendered":"Els packagings estiuencs"},"content":{"rendered":"<div style=\"text-align: justify;\">Com\u00a0<a href=\"\/agencia-comunicacio-barcelona\">ag\u00e8ncia publicitat Barcelona<\/a> sabem que, igual que passa amb els anuncis de publicitat, ens adonem quan comen\u00e7a l&#8217;estiu en aquellt moment en qu\u00e8, per exemple, en els supermercats, veiem infinitat de productes t\u00edpics de l&#8217;estaci\u00f3 calorosa i no parlem nom\u00e9s dels gelats i la fruita a vessar en els refrigerats ni en la gran quantitat de productes per prendre el sol que trobem, encara hi ha m\u00e9s!<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Per anar m\u00e9s enll\u00e0, els departaments de m\u00e0rqueting, comunicaci\u00f3 i disseny uneixen les seves forces per anunciar l&#8217;arribada dels seus productes a l&#8217;estiu, el packaging. Aquest sol canviar en segons quins productes per poder posicionar-se millor respecte a la compet\u00e8ncia i aconseguir ser un dels m\u00e9s consumits en una de les estacions en les que m\u00e9s diners gasten els consumidors.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Hi ha tot tipus de productes que &#8220;es canvien de vestit&#8221; per a l&#8217;estiu, des de begudes fins a productes per a nens. Aix\u00f2 s\u00ed, tot i que l&#8217;alimentaci\u00f3 i la beguda siguin els sectors en qu\u00e8 m\u00e9s visible es noti el canvi. Cada vegada s\u00f3n m\u00e9s les categories que decideixen &#8220;donar-li vida&#8221; als seus productes amb l&#8217;objectiu que els consumidors es fixin en elos.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Encara que sembli complicat o una idea arriscada, partim de la base que, el consumidor, de per si, se sent temptat a comprar productes t\u00edpics de Nadal quan arriba l&#8217;\u00e8poca o fins i tot de Halloween o productes tradicionals a la tardor. D&#8217;aqu\u00ed que a l&#8217;hivern es facin servir m\u00e9s tonalitats vermelles, verdes o daurades i de cara a la tardor m\u00e9s de color marr\u00f3 i amb algun toc fosc o fins i tot blanc (de fantasma).<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u00c9s cert que al final, no tot es basa en el fet que la marca i el producte es diferenci\u00efn de la compet\u00e8ncia, en termes de m\u00e0rqueting i comunicaci\u00f3, l&#8217;experi\u00e8ncia \u00e9s molt important i per aix\u00f2 un altre dels objectius essencials d&#8217;aquesta estrat\u00e8gia \u00e9s fer notar a l&#8217; p\u00fablic que el consum \u00e9s diferent, fer que el packaging contribueixi a crear una nova experi\u00e8ncia.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Per acabar, qu\u00e8 podia faltar si parlem de packaging a l&#8217;estiu? F\u00e0cil, aquest contagi de positivisme que comporta l&#8217;estaci\u00f3. Vacances, platja, festa, relax, descans &#8230; Una infinitat de valors i bones sensacions que les marques tenen en compte per a ser percebudes d&#8217;aquesta manera per consumidors m\u00e9s feli\u00e7os i amb ganes de gaudir.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Fins aqu\u00ed el bloc d&#8217;V3rtice d&#8217;avui, la teva ag\u00e8ncia de publicitat a Barcelona, \u200b\u200besperem que tingueu en compte a les marques que es \u00a1preocupen per vosaltres a l&#8217;estiu!<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\">Com ag&egrave;ncia publicitat Barcelona sabem que, igual que passa amb els anuncis de publicitat, ens adonem quan comen&ccedil;a l&#8217;estiu en aquellt moment en qu&egrave;, per exemple, en els supermercats, veiem infinitat de productes t&iacute;pics de l&#8217;estaci&oacute; calorosa i no parlem nom&eacute;s dels gelats i la fruita a vessar en els refrigerats ni en la gran quantitat de productes per prendre el sol que trobem, encara hi ha m&eacute;s!&nbsp;<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n","protected":false},"author":15,"featured_media":23831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/images-3-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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