{"id":3902,"date":"2018-08-13T00:00:00","date_gmt":"2018-08-12T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/08\/13\/els-emplacaments-publicitaris-a-tv\/"},"modified":"2025-06-05T09:40:28","modified_gmt":"2025-06-05T07:40:28","slug":"els-emplacaments-publicitaris-a-tv","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/els-emplacaments-publicitaris-a-tv\/","title":{"rendered":"Els empla\u00e7aments publicitaris a TV"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a\u00a0<a title=\"ag\u00e8ncia de publicitat de Madrid \" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Madrid\u00a0<\/a>sabem la import\u00e0ncia d&#8217;un bon posicionament en els grans mitjans de comunicaci\u00f3 de difusi\u00f3 com \u00e9s el cinema, les s\u00e8ries de televisi\u00f3 o en v\u00eddeos de YouTube. L&#8217;empla\u00e7ament publicitari s&#8217;est\u00e0 convertint en un dels recursos millor valorats per a tot tipus de marques que vulguin apareixen en grans altaveus de comunicaci\u00f3.<\/div>\n<div style=\"text-align: justify;\">\nL&#8217;empla\u00e7ament publicitari o\u00a0product\u00a0placement\u00a0\u00e9s una t\u00e8cnica publicit\u00e0ria que consisteix a inserir un determinat producte o marca en el context del gui\u00f3 d&#8217;una determinada pel\u00b7l\u00edcula, programa, s\u00e8rie, videoclip\u2026 parlant sempre de mitjans audiovisuals.<\/div>\n<div style=\"text-align: justify;\">\nQuant a l&#8217;origen de l&#8217;empla\u00e7ament publicitari, encara que algunes teories ho situaven en el context de la Primera Guerra Mundial i de les pel\u00b7l\u00edcules que es van filmar en aquella \u00e8poca a Hollywood, la realitat \u00e9s que sembla constatat que el\u00a0product\u00a0placement\u00a0\u00e9s tan antic com el propi cinema.<\/div>\n<div style=\"text-align: justify;\">\nTant per als productors com per a les marques, el\u00a0product\u00a0placement\u00a0s&#8217;ha convertit en un tema de vital import\u00e0ncia, ja que d&#8217;una banda permet finan\u00e7ar projectes vinculats al m\u00f3n de l&#8217;entreteniment, al mateix temps que fa m\u00e9s rendible l&#8217;ofici. D&#8217;altra banda, les marques aconsegueixen exposar-se a una gran quantitat de p\u00fablic amb l&#8217;avantatge de presentar-se dins del context mateix de les hist\u00f2ries, sense necessitat d&#8217;interrompre.<\/div>\n<div style=\"text-align: justify;\">\nMoltes vegades hem vist en la televisi\u00f3 una escena on diversos membres d&#8217;una fam\u00edlia d&#8217;una coneguda\u00a0teleserie, es troben asseguts al voltant d&#8217;una taula consumint diversos productes que reconeixem f\u00e0cilment, com la llet de tal o com marca. \u00c9s en aquesta escena on estem sent exposats a la publicitat d&#8217;empla\u00e7ament.<\/div>\n<div style=\"text-align: justify;\">\nD&#8217;altra banda, un altre dels conceptes a destacar \u00e9s el de la publicitat encoberta com una presentaci\u00f3 verbal o sonora d&#8217;un determinat producte amb finalitats publicit\u00e0ries i aquesta. A difer\u00e8ncia de l&#8217;empla\u00e7ament publicitari, la publicitat encoberta suposa la presentaci\u00f3 verbal, visual o sonora dels b\u00e9ns o serveis amb prop\u00f2sit publicitari i pugui induir a error al p\u00fablic. Si la seva pres\u00e8ncia \u00e9s clara, no \u00e9s rellevant que el pagament sigui indirecte, i es pot realitzar per exemple a trav\u00e9s del patrocini de la cadena de televisi\u00f3 en qu\u00e8 es vagi a emetre el programa.<\/div>\n<div style=\"text-align: justify;\">\nI fins a aqu\u00ed el\u00a0post\u00a0d&#8217;avui en v3rtice. Esperem que h\u00e0giu pogut observar algunes de les principals caracter\u00edstiques de l&#8217;empla\u00e7ament publicitari i de les seves aplicacions en els mitjans de comunicaci\u00f3 com les s\u00e8ries de televisi\u00f3.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a&nbsp;<\/span>ag&egrave;ncia de publicitat de Madrid&nbsp;<span>sabem la import&agrave;ncia d&#8217;un bon posicionament en els grans mitjans de comunicaci&oacute; de difusi&oacute; com &eacute;s el cinema, les s&egrave;ries de televisi&oacute; o en v&iacute;deos de YouTube. L&#8217;empla&ccedil;ament publicitari s&#8217;est&agrave; convertint en un dels recursos millor valorats per a tot tipus de marques que vulguin apareixen en grans altaveus de comunicaci&oacute;.<\/span><span>&nbsp;<\/span><\/div>\n","protected":false},"author":15,"featured_media":23838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1-300x187.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbarkthins-product-placement-in-the-big-bang-theory-tv-series-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Els empla\u00e7aments publicitaris a TV - V3RTICE<\/title>\n<meta name=\"description\" content=\"L&#039;empla\u00e7ament publicitari en TV \u00e9s una t\u00e8cnica essencial per a aconseguir audi\u00e8ncies massives. 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