{"id":3901,"date":"2018-08-10T00:00:00","date_gmt":"2018-08-09T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/08\/10\/coneixes-les-diferencies-entre-la-publicitat-atl-i-btl\/"},"modified":"2025-06-05T09:40:28","modified_gmt":"2025-06-05T07:40:28","slug":"coneixes-les-diferencies-entre-la-publicitat-atl-i-btl","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/coneixes-les-diferencies-entre-la-publicitat-atl-i-btl\/","title":{"rendered":"Coneixes les difer\u00e8ncies entre la publicitat ATL i BTL?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a\u00a0<a title=\"ag\u00e8ncia publicitat Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia publicitat Barcelona<\/a>\u00a0especialitzada en <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-publicitat-barcelona-especialitzada-en-btl\/\">publicitat\u00a0<span class=\"hiddenSpellError\">BTL<\/span><\/a>\u00a0hem\u00a0pogut comprovar\u00a0que, en els \u00faltims anys el sector de la publicitat s&#8217;ha vist dividit en dos grans grups en funci\u00f3 de les t\u00e8cniques que es fan servir i els mitjans que es fan servir com a suport per implementar les estrat\u00e8gies i accions que ens permetran assolir el nostre segment d&#8217;audi\u00e8ncia, complir els nostres objectius, impactar i aconseguir l&#8217;\u00e8xit.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">La revoluci\u00f3 tecnol\u00f2gica que s&#8217;ha viscut des dels \u00faltims anys fins al per\u00edode en qu\u00e8 ens trobem ha canviat per complet el m\u00f3n de la publicitat, aquest canvi ha estat el precursor que apareguin nous suports en els quals es pot fer publicitat.<\/div>\n<div style=\"text-align: justify;\">\u00c9s per aix\u00f2 que la publicitat\u00a0<span class=\"hiddenSpellError\">Above<\/span>\u00a0<span class=\"hiddenSpellError\">The<\/span>\u00a0<span class=\"hiddenSpellError\">Line<\/span>\u00a0es basa en accions que es realitzen en mitjans convencionals i massius, entre ells la r\u00e0dio, la televisi\u00f3 i la premsa. Aquesta estrat\u00e8gia \u00e9s molt \u00fatil si volem promocionar productes que van enfocats a la gran majoria del mercat i per a l&#8217;empresa aix\u00f2 suposar\u00e0 grans costos perqu\u00e8 s&#8217;han de comprar els espais publicitaris per poder inserir les nostres peces publicit\u00e0ries.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda la publicitat\u00a0<span class=\"hiddenSpellError\">Below<\/span>\u00a0<span class=\"hiddenSpellError\">The<\/span>\u00a0<span class=\"hiddenSpellError\">Line<\/span>\u00a0fa servir com a suports mitjans o estrat\u00e8gies no convencionals com poden ser l&#8217;e-mail m\u00e0rqueting, esdeveniments en el punt de venda, el\u00a0tel\u00e8fon\u00a0o les xarxes socials. Aquests canals s\u00f3n molt m\u00e9s directes i ens permeten transmetre missatges m\u00e9s espec\u00edfics als nostres clients potencials amb un cost molt menor per\u00f2 d&#8217;altra banda el nostre abast queda limitat perqu\u00e8 els mitjans no s\u00f3n tan massius.<\/div>\n<div style=\"text-align: justify;\">Quin dels dos tipus pot resultar m\u00e9s \u00fatil per a la meva empresa? Ambdues estrat\u00e8gies tenen els seus avantatges i amb els seus desavantatges. En el cas de la publicitat\u00a0<span class=\"hiddenSpellError\">ATL<\/span>\u00a0podem arribar a un p\u00fablic m\u00e9s ampli i generar m\u00e9s repercussi\u00f3 que contribuir\u00e0 en el posicionament de la marca. D&#8217;altra banda la publicitat\u00a0<span class=\"hiddenSpellError\">BTL<\/span>\u00a0ens permet tenir una comunicaci\u00f3 m\u00e9s directa i personalitzada amb els clients.<\/div>\n<div style=\"text-align: justify;\">En tot cas per poder triar l&#8217;estrat\u00e8gia que ens pot ser m\u00e9s \u00fatil hem de tenir en compte les necessitats que t\u00e9 la nostra empresa i les caracter\u00edstiques demogr\u00e0fiques, psicogr\u00e0fiques i de comportament que t\u00e9 el nostre p\u00fablic objectiu aix\u00ed com la seva mida. Tamb\u00e9 \u00e9s necessari con\u00e8ixer les expectatives que tenim per al futur i el que ha de comportar per a l&#8217;empresa la implementaci\u00f3 d&#8217;una d&#8217;aquestes dues accions publicit\u00e0ries.<\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el post d&#8217;avui\u00a0de\u00a0<span class=\"hiddenSpellError\">V3rtice<\/span>, com ag\u00e8ncia de publicitat de Barcelona esperem que us hagi servit per poder veure els dos grups en qu\u00e8 es divideix la publicitat actualment i els seus principals avantatges i desavantatges.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a&nbsp;ag&egrave;ncia publicitat Barcelona&nbsp;especialitzada en publicitat&nbsp;<\/span><span class=\"hiddenSpellError\" onkeypress=\"MORFOLOGIK_RULE_CA_ES---#---0---#---Possible error ortogr&agrave;fic---#---Bol#Bel#Bl---#---BTL---#---... Barcelona especialitzada en publicitat BTL hem vist que en els &uacute;ltims anys el sect...---#---43\">BTL<\/span><span>&nbsp;hem&nbsp;pogut comprovar&nbsp;que, en els &uacute;ltims anys el sector de la publicitat s&#8217;ha vist dividit en dos grans grups en funci&oacute; de les t&egrave;cniques que es fan servir i els mitjans que es fan servir com a suport per implementar les estrat&egrave;gies i accions que ens permetran assolir el nostre segment d&#8217;audi&egrave;ncia, complir els nostres objectius, impactar i aconseguir l&#8217;&egrave;xit.&nbsp;<\/span><\/div>\n","protected":false},"author":15,"featured_media":23846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1-300x215.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/porbtl-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coneixes les difer\u00e8ncies entre la publicitat ATL i BTL? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Coneix les difer\u00e8ncies entre estrat\u00e8gies BTL i ATL. 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