{"id":3896,"date":"2018-08-02T00:00:00","date_gmt":"2018-08-01T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/08\/02\/video-corporaitu-que-es-i-per-a-que-serveix\/"},"modified":"2025-06-05T09:40:29","modified_gmt":"2025-06-05T07:40:29","slug":"video-corporaitu-que-es-i-per-a-que-serveix","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/video-corporaitu-que-es-i-per-a-que-serveix\/","title":{"rendered":"V\u00eddeo corporatiu, qu\u00e8 \u00e9s i per a qu\u00e8 serveix?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a\u00a0<a href=\"\/agencia-comunicacio-barcelona\">ag\u00e8ncia publicitat Barcelona<\/a> especialitzada en <a href=\"\/videos-corporatius-barcelona\">v\u00eddeos corporatius<\/a>, \u200b\u200bsempre hem conegut aquesta eina com aquell material audiovisual que tenia com a objectiu &#8220;donar-li vida&#8221; a l&#8217;empresa, mostrant com es treballava, alguna entrevista i imatges de les instal\u00b7lacions. Basaven gran part del contingut en parlar de la hist\u00f2ria, abast, efectivitat i altres. Aquests v\u00eddeos avui en dia han passat a anomenar-se &#8220;v\u00eddeos industrials&#8221; ja que han quedat bastant obsolets i gr\u00e0cies a l&#8217;evoluci\u00f3 del videomarketing, els aven\u00e7os han arribat.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Per a qu\u00e8 serveix un v\u00eddeo corporatiu?<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Com b\u00e9 sabem, el consum de v\u00eddeo est\u00e0 en auge i s&#8217;espera que en el futur vagi a m\u00e9s. Dit aix\u00f2, per qu\u00e8 t\u00e9 tant poder un v\u00eddeo? Molt senzill, els v\u00eddeos captiven de forma m\u00e9s efectiva i creen m\u00e9s emocions, de tal manera que pot conv\u00e8ncer a un client. A m\u00e9s, el v\u00eddeo corporatiu pot &#8220;personificar&#8221; i mostrar l&#8217;equip de cara al p\u00fablic.\u00a0Igual que hem esmentat anteriorment, un v\u00eddeo \u00e9s una eina que ajuda, i molt, a mostrar els valors i filosofia de la teva empresa, la fa humana i de la mateixa manera transmet professionalitat i d\u00f3na credibilitat per crear engagement amb el teu p\u00fablic.<\/div>\n<p>Com ha de ser el teu v\u00eddeo corporatiu?<\/p>\n<p>El m\u00e9s important que cal saber \u00e9s que per a tota empresa \u00e9s v\u00e0lida un v\u00eddeo corporatiu, aix\u00ed que si t&#8217;has decidit a fer-ho. El teu v\u00eddeo hauria de ser aix\u00ed:<\/p>\n<p>&#8211; Tria entre humor o sentimental, solen ser els 2 tipus d&#8217;emocions que millor connecten amb l&#8217;audi\u00e8ncia, si ho aconsegueixes, guanyes molt.<br \/>\n&#8211; Un v\u00eddeo de 5 minuts es pot convertir en una trilogia per a l&#8217;espectador, pensa que 1 minut se&#8217;t quedaria curt i 5 molt llarg, es recomana entre 2 i 3 minuts.<br \/>\n&#8211; Atreveix-te, no a prendre riscos, sin\u00f3 a obrir les portes de la teva empresa i fer-la m\u00e9s humana, real i atractiva.<\/p>\n<p>Qu\u00e8 has de tenir en compte per a un v\u00eddeo corporatiu?<\/p>\n<p>1. Planificaci\u00f3: \u00e9s important organitzar tant l&#8217;estructura del v\u00eddeo com els timings per fer-ho.<br \/>\n2. Objectius: ja que el v\u00eddeo forma part el teu pla de m\u00e0rqueting i de comunicaci\u00f3, defineix que pretens aconseguir amb ell.<br \/>\n3. Missatge: ha de ser breu i conc\u00eds, que entretingui, impacti i sedueixi al p\u00fablic, pren-te el teu temps i que funcioni.<br \/>\n4. Recursos: no escatimis en aquest apartat, busca l&#8217;opci\u00f3 que m\u00e9s s&#8217;adapti, per\u00f2 sempre que sigui professional.<br \/>\n5. Hist\u00f2ria: cada vegada est\u00e0 m\u00e9s mal vist el parlar de la teva posici\u00f3 en el mercat o del teu producte. Busca el costat hum\u00e0 i explica la teva hist\u00f2ria.<\/p>\n<p>Esperem que properament el teu v\u00eddeo corporatiu surti a la llum, a V3rtice, la teva ag\u00e8ncia de publicitat a Barcelona, \u200b\u200bestarem encantats de saber-ho.<\/p>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia publicitat Barcelona especialitzada en v&iacute;deos corporatius, \u200b\u200bsempre hem conegut aquesta eina com aquell material audiovisual que tenia com a objectiu &#8220;donar-li vida&#8221; a l&#8217;empresa, mostrant com es treballava, alguna entrevista i imatges de les instal&middot;lacions. Basaven gran part del contingut en parlar de la hist&ograve;ria, abast, efectivitat i altres. Aquests v&iacute;deos avui en dia han passat a anomenar-se &#8220;v&iacute;deos industrials&#8221; ja que han quedat bastant obsolets i gr&agrave;cies a l&#8217;evoluci&oacute; del videomarketing, els aven&ccedil;os han arribat.&nbsp;<\/span><\/div>\n","protected":false},"author":15,"featured_media":23867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1-300x228.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1-768x584.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pexels-photo-274924-1.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00eddeo corporatiu, qu\u00e8 \u00e9s i per a qu\u00e8 serveix? 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