{"id":3893,"date":"2018-07-30T00:00:00","date_gmt":"2018-07-29T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/30\/gestio-duna-crisi-a-les-xxss-mes-dificil-del-que-sembla\/"},"modified":"2025-06-05T09:40:29","modified_gmt":"2025-06-05T07:40:29","slug":"gestio-duna-crisi-a-les-xxss-mes-dificil-del-que-sembla","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/gestio-duna-crisi-a-les-xxss-mes-dificil-del-que-sembla\/","title":{"rendered":"Gesti\u00f3 d&#8217;una crisi a les XXSS, m\u00e9s dif\u00edcil del qu\u00e8 sembla?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a\u00a0<a href=\"\/agencia-comunicacio-barcelona\">ag\u00e8ncia publicitat Barcelona,<\/a> \u200b\u200bmoltes vegades parlem sobre la gesti\u00f3 i planificaci\u00f3 dels continguts. Cal calendaritzar i organitzar tot el que publiquem, que tingui un sentit, uns objectius &#8230; Per\u00f2, a m\u00e9s d&#8217;aquesta llista, cal tenir en compte les conseq\u00fc\u00e8ncies de certes publicacions. Com b\u00e9 sabem, un comentari negatiu equival a 7 comentaris positius i la r\u00e0bia i \/ o malestar \u00e9s el sentiment que m\u00e9s r\u00e0pid es difon a les xarxes socials, aix\u00ed que, com diu la dita, millor prevenir que lamentar.<\/p>\n<p>Qu\u00e8 \u00e9s el primer que hem de tenir en compte? B\u00e0sicament que cada vegada es propaguen m\u00e9s r\u00e0pid els missatges i, com d\u00e8iem anteriorment, si s\u00f3n negatius, encara m\u00e9s r\u00e0pid. Per aix\u00f2 cal tenir ben identificats als nostres usuaris, per saber l&#8217;abast i repercussi\u00f3 que tenen les seves opinions. Aix\u00ed que, tingues aix\u00f2 en compte i tamb\u00e9 que has de respondre a tots els comentaris, sense trigar molt de temps i de forma respectuosa.<\/p>\n<p>D&#8217;altra banda, \u00e9s primordial un monitoratge constant per estar atent al 100% de tots els comentaris al respecte sobre la teva crisi. A partir d&#8217;aqu\u00ed, comen\u00e7a el pla de conting\u00e8ncia.<\/p>\n<p>&#8211; Evita que et puguin &#8220;agafar per sorpresa&#8221;: En el cas que la teva crisi vingui arran de concursos o promocions fraudulentes, estigues segur que en les regles estava tot clar i aix\u00ed poder contrarestar les acusacions manifestant una falta de coneixement per part dels participants.<\/p>\n<p>&#8211; L&#8217;experi\u00e8ncia \u00e9s un grau: Tenir un pla de conting\u00e8ncia \u00e9s clau per afrontar qualsevol tipus de crisi, per aix\u00f2, a m\u00e9s de tenir un bon pla, l&#8217;equip de Social Media ha de comptar amb experi\u00e8ncia per poder bregar amb el problema de la millor manera possible i fer veure a la comunitat la seva preocupaci\u00f3 davant el seu malestar.<\/p>\n<p>&#8211; Passi el que passi, cal salvar la dignitat: Davant d&#8217;una crisi en xarxes socials, la primera perjudicada i la que m\u00e9s \u00e9s la imatge de la marca, sempre \u00e9s m\u00e9s senzill fer una queixa qu\u00e8 deixar un bon comentari. \u00c9s recomanable no intentar fer-se passar per v\u00edctima, ja que sovint sol empitjorar la reputaci\u00f3 de la marca.<\/p>\n<p>&#8211; Acci\u00f3 &#8211; reacci\u00f3: Una de les claus per resoldre les crisis \u00e9s anticipar-se a elles (encara que sembli impossible), sempre cal visualitzar les conseq\u00fc\u00e8ncies positives i negatives de les nostres accions, per aix\u00f2 mai s&#8217;ha d&#8217;esperar a que passi una crisi per crear el pla de conting\u00e8ncia.\u00a0&#8211; Aprendre dels errors: Sempre s&#8217;ha dit que aprenem m\u00e9s de les derrotes que de les vict\u00f2ries. Per aix\u00f2, \u00e9s important realitzar un informe que inclogui fins al m\u00e9s m\u00ednim detall de la crisi, per intentar evitar-la la propera vegada.<\/p>\n<p>Aix\u00f2 \u00e9s tot per avui, des V3rtice, la teva ag\u00e8ncia de publicitat a Barcelona, \u200b\u200besperem que a partir d&#8217;ara puguis gestionar el millor possible les teves crisis en les RRSS.<\/p>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Com a ag&egrave;ncia publicitat Barcelona, \u200b\u200bmoltes vegades parlem sobre la gesti&oacute; i planificaci&oacute; dels continguts. Cal calendaritzar i organitzar tot el que publiquem, que tingui un sentit, uns objectius &#8230; Per&ograve;, a m&eacute;s d&#8217;aquesta llista, cal tenir en compte les conseq&uuml;&egrave;ncies de certes publicacions. Com b&eacute; sabem, un comentari negatiu equival a 7 comentaris positius i la r&agrave;bia i \/ o malestar &eacute;s el sentiment que m&eacute;s r&agrave;pid es difon a les xarxes socials, aix&iacute; que, com diu la dita, millor prevenir que lamentar.<\/span><\/p>\n","protected":false},"author":15,"featured_media":23875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7-300x213.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-7.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gesti\u00f3 d&#039;una crisi a les XXSS, m\u00e9s dif\u00edcil del qu\u00e8 sembla? - V3RTICE<\/title>\n<meta name=\"description\" content=\"La gesti\u00f3 de crisi en les XXSS \u00e9s una part essencial del m\u00e0rqueting digital. 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