{"id":3891,"date":"2018-07-26T00:00:00","date_gmt":"2018-07-25T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/26\/lexit-dels-continguts-no-es-nomes-la-qualitat-tambe-el-mesurament\/"},"modified":"2025-06-05T09:40:30","modified_gmt":"2025-06-05T07:40:30","slug":"lexit-dels-continguts-no-es-nomes-la-qualitat-tambe-el-mesurament","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/lexit-dels-continguts-no-es-nomes-la-qualitat-tambe-el-mesurament\/","title":{"rendered":"L&#8217;\u00e8xit dels continguts no \u00e9s nom\u00e9s la qualitat, tamb\u00e9 el mesurament"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a\u00a0ag\u00e8ncia comunicaci\u00f3 Madrid especialitzada en <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-comunicacio-madrid-especialitzada-en-mitjans-digitals\/\">comunicaci\u00f3 digital<\/a>, afirmem que tot marketer sap que l&#8217;objectiu principal que t\u00e9 per a la seva marca \u00e9s oferir als clients el valor afegit de la marca, per aconseguir el fam\u00f3s engagement i solidificar la relaci\u00f3 marca-client. Tamb\u00e9 sap que una de les bases per aconseguir-ho s\u00f3n els continguts, que han de ser de qualitat, per\u00f2 com sabrem si estem complint els nostres objectius de continguts?<\/p>\n<p>La resposta \u00e9s simple, necessitem informaci\u00f3. L&#8217;expressi\u00f3 &#8220;la informaci\u00f3 \u00e9s poder&#8221; \u00e9s una de les frases m\u00e9s certes que es coneixen. De fet, no es pot ni s&#8217;ha de realitzar cap campanya ni acci\u00f3 sense informaci\u00f3, seria com disparar al cel i a veure que li donem \u00bfperqu\u00e8 ens enfoquem en la informaci\u00f3? Cal deixar clar que quan diem informaci\u00f3, ens referim a dades, tant estad\u00edstiques com de resultats.<\/p>\n<p>Un cop aclarida la import\u00e0ncia de la informaci\u00f3, vegem 3 formes de mesurar:<\/p>\n<p>1. Els objectius s\u00f3n la clau: En tot pla. Estrat\u00e8gia i acci\u00f3, sempre es necessiten uns objectius, si no, no podrem definir res i es far\u00e0 tot sense solta ni volta. No \u00e9s una tasca f\u00e0cil, ja que d&#8217;aqu\u00ed neix tota la feina, per\u00f2 un cop aconsegueixes respondre a la pregunta \u00bfque vull aconseguir? Comen\u00e7a l&#8217;aventura. Ja coneixer\u00e0s els objectius SMART, s\u00f3n els que hem d&#8217;aplicar perqu\u00e8 analitzar-los i treure conclusions sigui molt m\u00e9s f\u00e0cil. Ex: augmentar un X% de seguidors a RRSS en X mesos o aconseguir X nombre de visites al bloc de gener a juny.<\/p>\n<p>2. Monitoritza el que has de monitoritzar: A m\u00e9s de saber que \u00e9s el que vols, \u00e9s important saber el perqu\u00e8 de les coses. Augment de seguidors, augment de visites al blog, descens d&#8217;obertures de la teva newsletter &#8230; Un cop obtens els resultats, amb bones preguntes obtindr\u00e0s &#8216;les millors respostes! En aquest cas tenim diferents exemples: r\u00e0tio de conversi\u00f3, r\u00e0tio de viralitat, taxa de creixement, taxa d&#8217;interacci\u00f3 i un llarg etc\u00e8tera.<\/p>\n<p>3. Utilitza les eines adequades: Finalment, pot ser que tinguis el contingut que necessites, amb els objectius clars, amb els resultats que desitges, per\u00f2 per analitzar i treure conclusions necessites les eines pertinents. L&#8217;objectiu \u00e9s tenir la informaci\u00f3 de forma visible i llegible perqu\u00e8 estalvi\u00efs temps i esfor\u00e7. Eines com Marketo o Hubspot s\u00f3n de les m\u00e9s recomanades i mai s&#8217;ha d&#8217;oblidar Google Analytics o Twitter Analytics.<\/p>\n<p>Esperem que gr\u00e0cies al bloc d&#8217;avui de V3rtice, la teva ag\u00e8ncia de comunicaci\u00f3 de Madrid, a partir d&#8217;ara puguis optimitzar el rendiment de les teves campanyes.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a&nbsp;ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en comunicaci&oacute; digital, afirmem que tot marketer sap que l&#8217;objectiu principal que t&eacute; per a la seva marca &eacute;s oferir als clients el valor afegit de la marca, per aconseguir el fam&oacute;s engagement i solidificar la relaci&oacute; marca-client. Tamb&eacute; sap que una de les bases per aconseguir-ho s&oacute;n els continguts, que han de ser de qualitat, per&ograve; com sabrem si estem complint els nostres objectius de continguts?&nbsp;<\/span><\/div>\n","protected":false},"author":15,"featured_media":23884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/analisis-del-equipo30457-230-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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