{"id":3890,"date":"2018-07-25T00:00:00","date_gmt":"2018-07-24T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/25\/les-rodes-de-premsa-organitzades-per-una-agencia-comunicacio-madrid\/"},"modified":"2025-06-05T09:40:30","modified_gmt":"2025-06-05T07:40:30","slug":"les-rodes-de-premsa-organitzades-per-una-agencia-comunicacio-madrid","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/les-rodes-de-premsa-organitzades-per-una-agencia-comunicacio-madrid\/","title":{"rendered":"Les rodes de premsa organitzades per una ag\u00e8ncia comunicaci\u00f3 Madrid"},"content":{"rendered":"<div style=\"text-align: justify;\">Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0<a title=\"gabinet de premsa\" href=\"\/gabinet-de-premsa-barcelona\">gabinet de premsa<\/a> sabem que les rodes de premsa s\u00f3n uns elements b\u00e0sics per a qualsevol marca, empresa o organitzaci\u00f3 que vulgui donar a con\u00e8ixer, presentar o anunciar algun element imprescindible per a ells. En aquest sentit, les ag\u00e8ncies de comunicaci\u00f3 serveixen com a element organitzatiu i de control de la roda de premsa.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Primer de tot, per posar fonaments en la definici\u00f3 de roda de premsa, podem definir aquest concepte com una trobada simult\u00e0nia amb diversos periodistes i mitjans de comunicaci\u00f3 convocats per una font (en aquest cas podria ser una persona, una marca, una empresa o instituci\u00f3 entre altres) amb un objectiu com per exemple donar a con\u00e8ixer un tema important. La finalitat de les rodes de premsa \u00e9s informar els periodistes i mitjans de comunicaci\u00f3 d&#8217;alguna cosa que vulguin que es facin ress\u00f2 i refer\u00e8ncia.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El primer que s&#8217;ha de tenir en compte \u00e9s que als periodistes els costa abandonar la redacci\u00f3 per acudir a una roda de premsa, per tant, no es pot organitzar una roda de premsa si la tem\u00e0tica d&#8217;aquesta no \u00e9s prou important o relativa. En aquest sentit s&#8217;ha de pensar ben quin tipus d&#8217;informaci\u00f3 es s&#8217;oferir\u00e0 i obviar temes irrellevants i que no tinguin res a veure amb l&#8217;esdeveniment en si.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda la data i l&#8217;hora de les rodes de premsa tamb\u00e9 marcar\u00e0 un abans i un despr\u00e9s en l&#8217;\u00e8xit d&#8217;aquesta. La data de la roda de premsa \u00e9s molt important i no s&#8217;ha de tenir en consideraci\u00f3 solament l&#8217;agenda de la marca, empresa o instituci\u00f3 que l&#8217;organitza, sin\u00f3 tamb\u00e9 la dels periodistes perqu\u00e8 no compliqui encara m\u00e9s la seva assist\u00e8ncia. Si la data que es decideix organitzar la roda de premsa coincideix amb un altre esdeveniment o acci\u00f3 que sigui m\u00e9s noticiable que la tem\u00e0tica de la roda de premsa segurament no tingui l&#8217;\u00e8xit o la repercussi\u00f3 esperada.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, a les rodes de premsa no acudeixen grans masses de gent, acudeixen periodistes per informar sobre un assumpte determinat i per tant \u00e9s complicat que les rodes de premsa s&#8217;omplin de gent. Tamb\u00e9 s&#8217;ha de tenir en compte que en les rodes de premsa explica molt de quins mitjans acudeixen els periodistes, encara que 4 c\u00e0meres de televisi\u00f3 &#8220;quedin ben&#8221; si s\u00f3n de canals amb poca repercussi\u00f3 no ser\u00e0 tan gran com s&#8217;espera. L&#8217;important \u00e9s on es publicaran les informacions.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el post d&#8217;avui en v3rtice, com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en gabinet de premsa, esperem que h\u00e0giu pogut observar com s&#8217;elabora una roda de premsa i que elements s&#8217;ha de tenir en compte.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\">Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en gabinet de premsa sabem que les rodes de premsa s&oacute;n uns elements b&agrave;sics per a qualsevol marca, empresa o organitzaci&oacute; que vulgui donar a con&egrave;ixer, presentar o anunciar algun element imprescindible per a ells. En aquest sentit, les ag&egrave;ncies de comunicaci&oacute; serveixen com a element organitzatiu i de control de la roda de premsa.<\/div>\n","protected":false},"author":15,"featured_media":23882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; 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