{"id":3888,"date":"2018-07-23T00:00:00","date_gmt":"2018-07-22T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/23\/la-importancia-duna-base-de-dades-en-una-agencia-comunicacio-madrid\/"},"modified":"2025-06-05T09:40:30","modified_gmt":"2025-06-05T07:40:30","slug":"la-importancia-duna-base-de-dades-en-una-agencia-comunicacio-madrid","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-importancia-duna-base-de-dades-en-una-agencia-comunicacio-madrid\/","title":{"rendered":"La import\u00e0ncia d&#8217;una base de dades en una ag\u00e8ncia comunicaci\u00f3 Madrid"},"content":{"rendered":"<div style=\"text-align: justify;\">Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0<a title=\"gabinet de premsa\" href=\"\/gabinet-de-premsa-barcelona\">gabinet de premsa<\/a> reconeixem que per poder transmetre i donar a con\u00e8ixer la nostra informaci\u00f3 hem de tenir en compte que com m\u00e9s contactes tinguem m\u00e9s lluny podr\u00e0 arribar la nostra informaci\u00f3. Al m\u00f3n de la comunicaci\u00f3 tenir una bona base de dades de mitjans de comunicaci\u00f3 i de periodistes \u00e9s imprescindible, per aquest motiu, a continuaci\u00f3, us explicarem alguns detalls.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La xarxa \u00e9s un instrument molt potent a l&#8217;hora de confeccionar una base de dades de mitjans per a qualsevol gabinet de premsa. En aquesta base de dades es podr\u00e0 accedir a un llistat de periodistes i mitjans de comunicaci\u00f3 que faran m\u00e9s senzill la distribuci\u00f3 de notes de premsa, dossiers de premsa, convocat\u00f2ries d&#8217;esdeveniment o rodes de premsa entre uns altres. Per aquest motiu, \u00e9s molt important poder especificar b\u00e9 els contactes i en quina \u00e0rea estan especialitzats per poder enviar la informaci\u00f3 d&#8217;una manera ordenada.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Per poder tenir un control efectiu de la base de dades s&#8217;hauran d&#8217;integrar les dades disponibles dels periodistes i mitjans de comunicaci\u00f3 de manera ordenada per poder anar pas a pas. En aquest sentit, des de les ag\u00e8ncies de comunicaci\u00f3 s&#8217;estableixen uns par\u00e0metres interns per organitzar les notes de premsa. D&#8217;una banda, seleccionar quines s\u00f3n les informacions m\u00e9s rellevants com el nom i cognoms, mitjans de comunicaci\u00f3 on treballa, correu electr\u00f2nic, n\u00famero de tel\u00e8fon i especialitat on treballa.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, per poder tenir una bona base de dades, la informaci\u00f3 que es t\u00e9 emmagatzemada en aquest document ha d&#8217;estar totalment actualitzada. Es pot tenir molta informaci\u00f3 de valor, per\u00f2 si no s&#8217;actualitza peri\u00f2dicament quedar\u00e0 obsoleta, i aix\u00f2 perjudicar\u00e0 el nostre treball en el futur. En aquest sentit, el gabinet de premsa ha d&#8217;estar sempre en contacte amb els periodistes i mitjans de comunicaci\u00f3 i establir una molt bona relaci\u00f3 amb ells per poder tenir tota aquesta informaci\u00f3.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, haurem de segmentar cadascuna de les nostres bases de dades. En aquest sentit, no podem barrejar tots els periodistes i mitjans de comunicaci\u00f3 en una mateixa base de dades. L&#8217;ideal \u00e9s generar diferents seccions on es puguin establir les tem\u00e0tiques de les quals es tractaran: moda, economia, gastronomia, cultura, esports, economia entre molts altres. D&#8217;aquesta manera, quan es vulgui enviar la informaci\u00f3 sabrem a quants contactes la hi enviem.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el blog d&#8217;avui en v3rtice, com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en gabinet de premsa, sabem la import\u00e0ncia de tenir bona base de dades. Per aquest motiu esperem que h\u00e0giu pogut observar la import\u00e0ncia d&#8217;una bona base de dades.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en gabinet de premsa reconeixem que per poder transmetre i donar a con&egrave;ixer la nostra informaci&oacute; hem de tenir en compte que com m&eacute;s contactes tinguem m&eacute;s lluny podr&agrave; arribar la nostra informaci&oacute;. Al m&oacute;n de la comunicaci&oacute; tenir una bona base de dades de mitjans de comunicaci&oacute; i de periodistes &eacute;s imprescindible, per aquest motiu, a continuaci&oacute;, us explicarem alguns detalls.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-5.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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